Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

10 Ways to Make Your Call to Action Actually Call the User to Act

By Seafoam
Industry Insights

All too often, businesses think they have an effective call to action on their website only to find out that no one is actually acting on it.
Whether it’s a button to get a free quote, a phone number for the user to call, or a form for your lead to fill out, your call to action should serve as a key factor in making your website work for you.
Here are 10 characteristics of a good call to action – how does yours stack up?

1.  Color

Your call to action should be colorful (unless, of course, your website is colorful.  A white call to action may stand out more then).

2.  Language

A good call to action both excites the user and explains what the action is calling you to do.

3.  Arrows

Arrows give users a sense of urgency and direction – both key components to the emotions involved in being called to action.

4.  Page Placement

Internet users skim content in F-shaped patterns from the top to the bottom of the page.  Your call to action should be at the end of part of that F so that the user has something to do once they’ve finished skimming your copy.

5.  Discounts or Coupons

Who doesn’t want to explore the details of an exclusive coupon or discount?

6.  White Space

Similar to how arrows direct a user toward your call to action, white space allows the user’s eye to focus on your button, form, or other form of a call to action.

7.  Size

Calls to action should be larger than the standard text on a website.  Keep in mind the above item, though; while the call to action should be larger, so should the white space around it.  Don’t clutter up your page!

8.  Repetition

Calls to action don’t just need to be on your homepage.  Find a place on every page of your website to put your call to action (since each page of your website should be pointing people there anyway, this shouldn’t be too difficult).

9.  Depth

Make your call to action stand out a bit by adding a slight drop shadow or inner shadow to it.  Give depth to your page to help advance your users’ eyes.

10.  Description

Every call to action needs a good description.  If the users don’t know what they’re being called to do or why they’re being called to do it, they won’t act.

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