FOKIS Mechanical

A Ground-Up Brand for a New Standard in the Trades

FOKIS Mechanical isn’t just another mechanical contractor—they’re reshaping the expectations of an industry. Built on the belief that craftsmanship, integrity, and community shouldn’t be at odds with profitability, FOKIS partnered with Seafoam to bring a new kind of mechanical brand to life. From nothing more than a name and a purpose, we helped build a complete identity—logo, brand voice, website, and digital foundation.

FOKIS Mechanical was started by two founders who didn’t want to play by the old rules. Zach and Aaron had seen what the industry lacked and decided to build something better.

Services Utilized —

Analytics & Reporting

Brand Strategy

Content Development

SEO Services

Web Design & Development

A top-down view of a workspace with a laptop, notebook, pen, and coffee cup on a wooden table. The word "FOKIS" is overlaid in large, transparent letters across the image.

The Challenge —

When Zach and Aaron approached Seafoam, they had a mission—but no materials. No logo. No web presence. No messaging. Just a name and a commitment to doing things differently: treating people right, doing great work, and building a company that stood for something more than just margins.

They needed a brand system that could grow with them. One that would resonate with both high-end commercial clients and future team members. And they needed it fast—because the work was already coming in.

Split blue and black graphic with “FOKIS” in bold white letters on the left and “WE BUILD CULTURE CUSTOMERS COMMUNITIES” on the right, overlaid on abstract images and large outlined text.

The Approach & Solution —

Seafoam began by digging into the why behind FOKIS. Through brand workshops and founder-led discovery, we surfaced what really drove the company: a belief that a mechanical contractor could lead with integrity, accountability, and pride in their craft.

We translated that into a brand system that included:

A Custom Logo: Built to feel industrial without being generic. Strong, simple, and designed for use on everything from job site signage to field trucks.

Brand Messaging: Clear, confident copy that speaks to both their technical chops and their values.

A Purpose-Built Website: Designed to grow with the company, the site lays the foundation for credibility, recruitment, and future marketing efforts. It’s simple, strong, and human.

Visual Identity & Tools: We equipped FOKIS with a starter brand kit—colors, fonts, photo direction, and messaging tone—so they could move forward consistently as they grow.

This was branding built not for aesthetics alone, but for day-one usability and long-term relevance.

The Results —

With a brand identity rooted in their purpose, FOKIS Mechanical now has a professional platform that reflects their mission—and helps build toward their vision.

A distinctive visual identity designed to stand out in the trades while remaining practical and grounded

A clear, values-aligned voice that resonates with both clients and potential hires

A modern, responsive website that tells their story and sets them up for credibility in the commercial space

Strategic alignment between brand, operations, and company culture