Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Testing to Find Better Conversion Rates

By Seafoam Media
Industry Insights

Conversion rate seafoam media blog
There’s a saying that goes, “Don’t sweat the small stuff.”
This simple little quote tells us not to get too worked up over the tiny details in life, and to be more focused on the big picture. Most of the time, it’s solid advice that can be applied in different situations. For example, someone working in a store might dwell over a sour experience with a customer, but fail to think about the fact that for that one unpleasant interaction, they had hundreds of customers that were polite and friendly. That is sweating the small stuff. One area in which this mentality should be avoided, however, is your small business website. Why? Obsessing over every little detail of your site could have a huge affect on conversion rates!

Conversion rates case study: AMD

Social sharing buttons, or rather, the placement of social sharing buttons, helped AMD improve their conversion rate by 3800%. That’s no typo! The computer manufacturing company, which uses its website primarily for support and marketing (rather than consumer sales) was looking to increase social traffic. They currently had buttons on their site for Facebook, Twitter, and LinkedIn, but wanted to see if the way these buttons are seen by visitors could affect their likelihood of clicking. What they found was that by increasing the size of the social media buttons, as well as their placement on the page (from footer, to right, and then to the left sidebar) they were getting a much higher conversion rate.
What are some psychological reasons that such a tiny design detail like this could improve conversion rates by as much as 38 times? The first is that of expectation—we as internet users have seen this configuration on many other sites (thanks in part to the Digg WordPress plugin that adds a social bar). Another simple reason for AMD’s success is that they made those same social icons larger and easier to be found. Through their research, they learned that very few people were scrolling to the bottom of the page to find the footer, where the social icons once were. By having them featured prominently in a sidebar, it was much easier to click through and access their social accounts.
Finally, AMD took note of the psychological effect known as “F-shaped eye movements“. This eye tracking study showed that the majority of readers (who read content from left to right) tend to do so in a “F” shaped pattern, first scrolling across the screen for content, and then looking back at the left side of the page and reading downward. Because of the placement of AMD’s social media icons, they were more easily seen, leading to a much better conversion rate to their sites.
The next time someone tells you not to sweat the small stuff, don’t believe them! Obsess and test every little detail of your small business website—it is sometimes the most minor of changes that can have a big impact on your ability to keep visitors on your site longer, and improve your conversion rate. Want more? For ideas on how you can further improve your website, check out our post on ecommerce tips!
 
 
 

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

Laptop with emails pouring into it. How to increase email newsletter signups by Seafoam Mediamobile strategy infographic smartphone marketing