Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Seafoam Marketing Challenge

By Seafoam
Community

The Seafoam Marketing Challenge is a program designed to give local high school students real-world marketing experience by intertwining their learning curriculum with the marketing needs of an area non-profit.

Throughout the semester, student teams will have the opportunity to learn from Seafoam’s marketing team, gather research data on the non-profit client, use this data to map out a marketing strategy for the client, and build their strategies into actual marketing materials.

At the end of the semester, the student teams will compete with one another by presenting their marketing strategies to Seafoam’s leaders and the client. After a winning team is chosen, one to two students from this team will join Seafoam Media as summer interns where they will actually put their winning marketing strategy into motion for the client.

 

Future Seafoam Marketing Challenges will be listed here as they become available.

What is the Seafoam Marketing Challenge?

The Seafoam Marketing Challenge is a program designed to give local high school students real-world marketing experience by intertwining their learning curriculum with the marketing needs of an area non-profit.

Not only will students be taught how to gather research data on their non-profit client, use this information to map out real marketing strategies, and mold their strategies into tangible materials, but the winner of the competing teams will actually have the opportunity to launch their marketing strategy for their client this summer.

At Seafoam, we’re geeks about what we do. We love to share ideas about digital marketing with one another, with our clients, and with the public. In this quickly-changing space, we know that young people will drive innovation in the future. It’s that awareness, along with our desire to give back to the community we love, that has inspired us to reach out to local students.

 

Looking Ahead

As this project unfolds throughout the spring 2018 semester, this page will be periodically updated with the latest news, content and progress.

In the meantime, let’s meet our participating high school and non-profit organization!

 

Meet Our Spring 2018 Participants

MAPLEWOOD RICHMOND HEIGHTS HIGH SCHOOL (MRH)

Located in Maplewood, MO, Maplewood Richmond Heights high school is “designed to meet the needs of the 21st century learner. We pride ourselves on our diversity and emphasize our personal touch with students. Technology is part of our daily learning as is our emphasis on health and wellness.  Our students are our greatest assets and we continue to invest heavily in their futures.”

To learn more, visit MRH’s official home page.

 

NATIONAL ALLIANCE ON MENTAL ILLNESS (NAMI) ST. LOUIS

With several locations spread throughout the St. Louis area, the National Alliance on Mental Illness St. Louis’ “mission is to improve the quality of life of persons with severe and persistent mental illness and their families, and promote and provide community support, education, advocacy, and understanding.”

To learn more, visit NAMI St. Louis’ official home page.

 

Thanks to everyone at MRH and NAMI St. Louis who made the Seafoam Marketing Challenge possible. We can’t wait to get started!

 

Launching the Seafoam Marketing Challenge at MRH

February 7, 2018 — Seafoam’s Owner and Founder, Nikki Bisel, and Brand Manager, Zach Laidlaw, join Christi Patterson of NAMI St. Louis to officially kick off the Seafoam Marketing Challenge!

For a deeper dive into this program and what it means for MRH, NAMI STL and Seafoam Media, check out the video below.

MASSIVE shoutout to Pam Withers, John Capuano, Otto Schultejans, Sean McCrary (the man behind the camera) and the awesome marketing students at MRH! This program could not have been possible without you any of you. We can’t wait to see what you guys build for NAMI St. Louis.

 

 

The Do’s and Don’ts of Marketing for a Nonprofit

March 1, 2018 — It’s safe to say that no two marketing strategies are alike. Not only do these strategies change based on a brand’s wants and needs, but their goals and mission will largely influence their digital route to success, as well.

The differences become even greater, still, when breaking down a client’s business structure — particularly when it comes to for-profit companies versus nonprofit businesses.

Click here to read some of the things our team has to share about nonprofit marketing.

 

MRH Students Show Off Their Preliminary Research Presentations for NAMI STL

March 7-8, 2018 — This week, the marketing students at MRH joined the Seafoam St. Louis internet marketing team at our headquarters in Maplewood to show off their preliminary research and marketing strategies that they pulled together for NAMI STL. After viewing the presentations, Seafoam’s team provided constructive feedback for the students to fine-tune their strategies before they give their final pitches in April.

Overall, the students’ presentations were insightful, creative and aspirational. We can’t wait to see how the students receive our feedback and inject it into their marketing strategies.

Shoutout to Mrs. Withers and Mr. Capuano for escorting the students from MRH for this rendezvous! Our team had fun spending time with you all!

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

Seafoam Marketing Challenge MRH + NAMI STL Introduction