Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Marketing And Timing

By Seafoam
Industry Insights

Marketing And TimingTiming is everything. This statement is especially important when it comes to marketing. Proper timing can be the difference between a strong, successful campaign and one which fails to move the needle. If you’re sending out promotions blindly and ignoring the importance of when and how the user consumers your message, you’re missing out.

Time Of Day

Know when your demographic is most likely to see your message. If you’re sending a social media marketing message during the workday, your target will probably consume your message through their computer. When it comes to email marketing, an email with bright, large images is probably your best bet if you’re sending a message while most people are at work.
If you’re sending out a marketing message at night, you should design your promotion so that it is easily viewed on mobile devices while your target audience relaxes at home or is on the go.

Time Of Week

Friday afternoon campaigns might work out extremely well for your company. However, Friday and Saturday night campaigns might not. Social media campaigns are usually more effective during the evenings and weekends while campaigns on Monday mornings are usually a recipe for disaster.

Time Of Year

Promotions around holidays are easy, but knowing when to roll your campaign out can be tricky. You don’t want to jump the gun and be the first to talk about the holidays, but at the same time you don’t want to miss out on a valuable opportunity to boost your company’s sales. You should have a developed marketing strategy for the entire year so that you can make the most of each and every holiday.
Are your marketing efforts timed correctly? If not, contact Seafoam Media. We can create a plan which maximizes your potential return by using the time of day, week and year to your advantage.

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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