Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

How Google Glass Could Help Your Business

By Seafoam Media
Industry Insights
Google Glass Prescriptions

From the Associated Press

A few weeks ago, Google launched a more sleeker version of its Google Glass in a variety of shapes and colors. Simultaneously with the new launch, Google also started an explorers club for those interest in purchasing the new Google Glass and providing feedback on the functionality of their new invention.  I actually had the opportunity to purchase one but decided to pass after an hour of deliberation. However, it did present me with a host of ideas on how a business could utilize the Google Glass technology to provide a better experience for their customers.
One of the best features of Google Glass is the ability to view information quickly without having to look down at a screen or type into a computer. The screen that pops up in the glass, can offer valuable information at a fast rate and could be very usual to businesses. From customer information to finding if a item is still in stock, Google Glass could increase your productivity with it’s visual screen.
Google Glass also has the ability to record a video of what the wearer sees. This could be a very useful for training purposes. For example, a supervisor could record a task being done properly and an employer could watch the video in real time. This could reduce a lot of mistakes and provide adequate services in many scenarios.
Finally, if your business delivers or visits customers in any way, Google Glass provides a live map or gps system to make you arrive at your destination on time. Viewing a map on your Google Glass screen is actually a lot safer than looking down at a GPS system on your phone or glancing at a map while you’re driving. Police officers in New York are currently testing Google Glass to see how helpful they could be on routine patrol operations.
Although the technology is expensive and probably has a few more kinks to work out, the potential for Google Glass and how it could help your business is considerable and worth exploring in the near future.

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