Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

5 More Ways to Be More Productive

By Seafoam Media
Industry Insights

Have you heard the term ‘working smart’? Working hard and working smart are two different things.  We’re here to help you understand what this means, and how to kick your productivity into gear by working smart in your work and personal life.
The key to success is not working more; it’s using your time wisely. Sometimes this means working less. Anyone can be busy, but is everyone productive? You need a few things to make your busyness count: time management, energy and help from others.
As the newest member of the team, I am so grateful to work with an incredible group of people here at Seafoam Media. We work remotely, which means we choose our environment for our most productive working style. We also choose when we work, which means I get to work at my most productive times (which are in the middle of the day…and late in the evening!). We get a lot done this way— what can I say? Working at 9 PM with some late night snacks and re-runs is when I do my best work.
Not too long ago, we had some tips on ways to make your home office more productive. Below you’ll find 5 more pieces of wisdom you can use to make yourself more efficient!

Here are some of our favorite tips on productivity:

  1. Get more sleep! If you are tired, you are not working smart or hard. Staying up to finish that project will only hurt you and your team the next day. If your eyes are burning from the computer screen, it’s time to get some literal shut-eye.
  2. Work with your team.  Don’t try to do everything yourself, because that is setting yourself up for failure. When you fail, productivity drops, and so does your work quality. If you have a question or need some assistance on a project, reach out to a coworker. Most likely they are more than happy to lend a hand. It’s vital for us to understand that we can seek help when needed. Instead of wasting everyone’s time trying to figure something out yourself, let the experts help out.
  3. Chill out! Perfectionism and productivity is not the same thing; in fact they work against each other. Perfectionists spend a lot of time on one task and get hung up on minor details, while possibly missing the bigger picture. In Marketing, if you wait you might end up missing something. The moment is always now.
  4. Take a breather and walk away. It is essential to take a break from our work every now and then and clear our heads. Spend some time alone: go on a walk, go to the park, or just sit still . It is vital for our brain and spirit.
  5.  Get sucked in.  If you are working on something that requires a lot of focus, don’t be available to everyone or have your phone next to you. Turn off your devices and let yourself think.

Bonus tip: love your pets! Studies have shown that pets reduce stress and promote well-being. Employees who bring their pets to the office are happier and more productive. If you are lucky enough to have a pet, show him some love and you’ll be happier checking off your to do list after.
Productivity isn’t something that happens in an instant. With our culture of everything at our fingertips and instant gratification, we have to realize some great accomplishments take time and effort. You cannot wait for productivity to happen though; you have to go for it now. These simple steps should help you in your work and personal life.
Do you have other tips for getting more productive while at work or in your life?  Share them with us by leaving a comment on Facebook or a tweet to @SeafoamMedia with your thoughts!
 

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