Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

What an Online Presence Consists of in 2011

By Seafoam
Industry Insights

With technology rapidly and drastically changing the way businesses communicate with their customers, what exactly is it that your business needs these days to attract new customers and retain your current ones?
Ten years ago the only thing a small business needed online was a website.  In our current digital world, however, the stakes have risen.
Here’s what your company needs to maintain its online presence:

  1. A website that not only provides helpful and useful information but amply connects to other networks online.
    WHY?  You need to let your customers and leads access information about your company, products, services, and specials in the most convenient way for themselves.  For someone who checks Facebook more than Twitter, your Facebook Page announcements are extremely useful.  For the lead who pays more attention to LinkedIn, you better be updating your company’s page with up to date contact information and specials.  Make it easy for people to connect with and follow you.
  2. Active social media accounts.
    WHY?  It’s not enough to own the social media accounts associated with your company’s name — You need to be updating them as well.  What looks better: accounts that were created but never updated or active, helpful accounts?  Social media is increasingly important in connecting with customers and potential customers, search engine optimization and search engine rankings, the interconnectedness of your online presence, and the generation of online leads and conversions.
  3. Multimedia.
    WHY?  The Internet is an amazingly versatile tool, why not utilize it?  Don’t just fill your website with dummy text; create and post videos, interviews, articles, whitepapers, portfolios, tips, links, and interactive media.  You have a chance to truly connect with leads and customers in a multitude of ways, why not take advantage of it?
  4. Reputation management.
    WHY?  This one is simple – pay attention to what others are saying about you online.  If you can find something online, anyone can.  Create and save searches on Twitter for both your name and your company’s name.  Set up Google Alerts to notify you when your name appears in search results.  Maintain a good online reputation and don’t give people the opportunity to form an incorrect, preconceived notion of what your company is or who you are before you’ve had a chance to influence them yourself.
  5. Online marketing.
    WHY?  “By 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the remaining 70 percent going to digital/online media (mobile, social, online directories, online display, digital outdoor), performance-based commerce (pay-per-click, deals, couponing) and customer retention business solutions (email, reputation and presence management, websites, social marketing, calendaring/appointment-setting).” – BIA/Kelsey
  6. Business solution and process applications.
    WHY?  The Internet allows small businesses to play in the world that big corporations have been in for decades.  Web software is more affordable, more customizable, more efficient, and more accessible than either Mac or Windows software has ever been.  Custom web software and intranet structures can change the way you run your business at a completely affordable price.  Tie these applications into your website and social media accounts and, before you know it, your company is connected inside and out to your customers, clients, and partners.
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