Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

The Essential Questions Your Website Needs to Answer

By Seafoam
Industry Insights

A question mark What your website needs to answer Seafoam Media blogCustomers who visit your site may start in a variety of different ways—perhaps on a landing page, or a blog post they found through a search engine. However, much like the old saying “All roads lead to Rome”, your customer is eventually going to click through to your home page to find out more about your business and what you can offer. Knowing this, you need to be prepared to quickly and easily give your customer the full scoop on what it is you do, and what you provide (whether a product or service). You’ll want to explain things clearly, but also in a way that is exciting and enticing. First impressions count! If your copy leaves your customer lingering on whether or not to continue scrolling down, there’s a good likelihood that they will give up and click off your site.

Here are the 6 questions a customer is going to ask themselves when they come to your site:

1. What is this?

The description of your product or service should be as precise as possible. If your headline copy mentions that you sell pencils, but you actually specialize in selling mechanical pencils, you should emphasize that fact in your design. This can be done with fonts, colors, or anything you can think of to hone your customer’s eye on the keyword you want.

2. Who is it for?

Answering this question is a matter of showing your customers that what you have is specifically for them. Take Square, for example. They use a variety of imagery showing the different types of small businesses that would want their mobile payment device.

3. How does it work?

Because you don’t want to clutter your homepage with an overwhelming amount of copy, your best move is to provide a few brief sentences into what your product or service does. Think about the 2 or 3 most important things a potential customer should know, and then communicate those on your homepage. If you want to go more in-depth, provide a short video, or a call to action button leading to another page that fully describes your business.

4. How much does it cost?

Am upfront, transparent pricing model immediately shows your customer that you’re ready for their business. Take WooBox for example: they show exactly what you get with their different pricing models.
Alternatively, if you offer a service that requires getting an estimate first, take the opportuntiy to allow your customer to set up a free consultation.

5. How can I trust this?

The sensation of trust comes from a variety of different sources. As humans, we are most likely to try something new based off of the recommendation of a peer or someone else who has tried the service we’re interested in. That is why testimonials are so important for your business. A tactic that many sites use nowadays is to prominently display them on the homepage.
One of our clients, Chicago Casino Suppliers, does exactly this, displaying a slideshow of testimonials right below their event packages:

6. Where can I get started?

If your customer has made it this far in their thought process, there’s a good chance they’ll want to learn more about how they can take advantage of what you have to offer! This is where your main call to action comes into play. You want to build upon all of the momentum that you’ve built, and give your customer a large and easy signal as to what they need to do next. Guide them with large, colorful buttons or forms that instruct them as to what it is they would want to do.
For some ideas on what can go into an effective call to action, check out our recent article.
Are there any other questions you think a customer would ask themselves when visiting a small business website? Send us a comment on Facebook or a tweet to @SeafoamMedia with your thoughts!

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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