Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

The Alphabet of Content Marketing

By Holly Sinclair
Industry Insights

Seafoam Media blogThink back to when you were a child. Did you grow up singing and reciting along to the alphabet song? If you were raised in just about any average household in America, there’s a good chance. This tune has long since been a tradition for children, popping up in everything from school lessons, to toys, and television shows, all of which are dedicated to exposing young minds to the alphabet through repetition, building their memory and knowledge.
Now, flash forward to the present. As an adult in digital marketing, there’s actually another alphabet you should get acquainted with! Unfortunately, the one we’re about to show you doesn’t come with a catchy jingle to help you remember. At least, no one has stepped up to write a tune yet! However, it does contain a wealth of knowledge related to an incredibly important topic for digital marketers: content marketing.
Content marketing has become the de facto buzzword in the industry, and more and more businesses are starting to see why it is so important for their success. On a basic level, they understand that they need it in some shape or form. What they don’t see is that content marketing has many layers to it. To use another grade school analogy, if you think of content marketing like the layers of the Earth, far too many business owners believe content marketing is just the crust. They call it a day after writing a blog post and sharing it on social media, without ever bothering to see what lies beneath. In reality, truly effective content marketing goes much deeper than that, taking into consideration things like testing, eye catching headlines, and building targeted landing pages.
To get a feel for the many layers that make up content marketing, the folks at Instapage have whipped up a checklist using the entire alphabet. Best of all, it is in a convenient infographic format! Take a look below and familiarize yourself with all of these elements. Is your business focusing on these when doing content marketing? If not, you may want to head back to the classroom, so to speak, and brush up on your ABC’s!

 
Was there anything else you’d add to this alphabet?
Send us a comment on Facebook or a tweet to @SeafoamMedia with your thoughts!

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Pencil with inspiration written next to it. How to get website content ideas Seafoam Media blog.