Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

The 3 Best SEO Strategies for Link Building

By Seafoam
Industry Insights

 
A skyscraper with the title 3 Best SEO Strategies for Link BuildingWould you believe us if we told you that some of the best SEO strategies you can get on the internet come from a guy in the Philippines who used to be a pro gamer? Jason Acidre, better known by his nickname Kaiser the Sageonce competed in national level tournament for the first person shooter game CounterStrike. To play at that high of a level, you need incredibly fast reaction times and awareness to outsmart your enemies. It’s no surprise Jason was able to transition over into developing SEO strategies—to beat your competition in the world of search, you also need to be able to act fast and think creatively! After participating in a Reddit AMA (“Ask Me Anything”), we discovered some of his best practices when it comes to building links and driving traffic to your site.

The Top 3 SEO Strategies for Link Building:

1. Find where your customers are having conversations

Is your content getting promoted properly? If not, consider monitoring discussions from the web that pertain to the product that your business is selling . This can be done by continuously tracking forum threads, Q&As, blog discussions, and so forth. Your goal should be to find the places where people ask questions pertaining to your line of business. You can also search for discussions that are already ranking on search results, and be able to contribute on these threads, since they’ll most-likely show up when your target customers start researching the product or service they need. A potential customer is more likely to click a link and visit your site after you’ve established some level of trust. (in essence, you showing your willingness to help answer a question of theirs).

2. Create more top of the funnel content

If you think of the sales process as a funnel, you first need to cast a wide net to get the most awareness about your product or service possible. Once you’ve attracted a potential customer, then you can make your pitch.
Top of the funnel content refers to general content that might interest a wide variety of people, such as lists, how-to sections, and sharing curated content on your social media pages or blog. In comparison, bottom of the funnel content is when you offer a discount, a trial, or a consultation to get your customer to make a commitment. Your goal in this process should be not only for links, but also to establish rankings for long tail keywords that may eventually help capture more leads. It’s important to remember that a large majority of online traffic these days comes from smartphones, so make sure your content is just as readable with a high quality mobile website!

3. Use the skyscraper technique

The concept of the skyscraper technique is simple. Having the office on the top floor of the company building is seen as prestigious, wouldn’t you agree? In the world of search, it is no different—people are naturally going to gravitate toward the top search results and the best content. Using tools such as Open Site Explorer from Moz, you can analyze your competitor’s top performing pages, and then build your own content that improves upon it. Whether you’re adding additional resources, giving a fresh creative spin, or simply updating advice to make it current, utilizing this technique can be a great asset to find out what topics your competitors are ranking well for.
What SEO strategies do you use? Tell us on Facebook or Twitter!

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A bottom up funnel: the social media marketing funnel