Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Content marketing: 7 steps for improving your business strategy

By Seafoam
Industry Insights

One of the most important questions a business can ask nowadays is, “Why do users visit my site”? Besides offering a great product or service, you also need to provide resources. Great resources make you helpful and trustworthy, which are both critical for building page authority. Page authority determines your rank among search engines when people look for keywords related to your business. The best way to improve page authority is through effective content marketing.
Consider this: fewer than 1/3 of businesses have an optimized strategy in place for content marketing! This leaves a great window of opportunity for your business to stay ahead of the competition. When starting out, you’ll first want to review your current strategy, and hone in on the areas where you can improve. Do you have a consistent flow of captivating content that answers the questions your users have? Take a look below at our summary, as well as the excellent infographic (provided by Smart Insights) for a full picture of what your strategy should include!

Content marketing: the 7 steps to improve your business strategy

  1. Benchmark your current use of content marketing
    —How well you determine ROI
    —How you plan and schedule new content
    —The overall quality of content you’re creating
  2. Develop a content marketing strategy
    —Determine where you need to invest 
    —Integrate content marketing with business goals
  3. Understand customer and brand needs from content
    Determine your customer’s persona
    —Build an editorial calendar
    —Analyze your outreach efforts: are you finding and targeting influential users?
  4. Make smart investments in content marketing
    —Are you creating new content frequently enough?
    —Are you utilizing AdWords or social advertising campaigns to get your message out?
  5. Select the best mix of resources
    Content strategy vs content creation
    —Consider paying for quality content
  6. Create the most effective content formats
    —Analyze your audience
    —Determine usage of blogs, newsletters, contests, etc.
  7. Use analytics to review ROI and value
    —What are your KPI’s (key performance indicators)?

Infographic detailing the 7 steps a business should take for an effective content marketing strategy
 
Does your business use an editorial calendar? If you’re not sure, or have questions about developing a content marketing strategy, we’re happy to lend a hand. Drop us a message or give us a call and we can work together to determine what your website needs to rank successfully!
 

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

Freshly sharpened pencil sitting on a piece of paper, ready to create content!A skyscraper with windows that look like chain links