Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist


I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.


I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.


I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.


Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website,, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.


I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst


I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.


To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.


The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.


I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!


I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.


I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Seafoam Media's Summer Reading List (Part 2)

By Seafoam Media
Seafoam Spotlight

In our last blog post we looked at some of the Seafoam Media team’s favorite business books. Our summer reading list continues with another batch of amazing reads from the rest of the team. These books are a little bit broader in nature, and aren’t specific to just the world of business. The rest of the Seafoam Media team pulled together a list of books that have helped shape the way they think, both personally and professionally. Take a look at the continuation of the Seafoam Media summer reading list for another round of amazing reads.

Seafoam Media’s Summer Reading List

Jennifer Gardiner, “Avogadro Corp.” by William Hertling

Seafoam's Summer Reading List Book, Avogadro

Photo Credit: Amazon

As one of our web developers, Jennifer Gardiner spends her days elbow deep in code. Her favorite book should be no surprise. Most of the books that I read offer an escape for me. I love science fiction books because they help spark my imagination for what is possible, which, as a web developer, is just about anything you can imagine (if it happens online.) One book that speaks to me is a science fiction book by William Hertling, “Avogadro Corp.” The book is the first in a series and is about an email developer, David, whose project is in danger of being cancelled.  He installs a bit of code, a hidden directive, in an attempt to save his project. In doing so, he accidentally creates a bit of runaway artificial intelligence. I love this book for two reasons. Number one, it is a real page turner and I couldn’t put it down. The second reason, this book speaks to me as a developer. I understand how a bit of code can have crazy consequences down the line. I am just grateful that none of my “bugs” have ever had such disastrous  consequences.
Seafoam's Summer Reading List Book, Strengths finder

Photo credit: Amazon

Erin Hindalong, “Strengths Finder” by Gallup

Our resident social media expert, Erin Hindalong, had no hesitation in choosing her favorite book. I really love the “Strengths Finder” book, based on the Gallup online assessment. I have used it several times in various situations, both personally and professionally to get a better understanding of personality types and how they affect the way we work together. So much of what I do professionally is about reaching out to very different personalities on a regular basis. I use this book to make sure that every time I sit down to write a blog or post on social media I have a clear idea of how our message will get heard, no matter what the message may be. On a personal level also helps me to understand my own strengths and weaknesses in order to grow professionally.

Marla Smith, “How to Win Friends & Influence People” by Dale Carnegie

Seafoam Media's Summer Reading List book, How to win friends and influence people

Photo Credit: Amazon

Marla Smith, as our newest addition to the team, drew on her experience in account management for her favorite book. The book that has helped me most professionally is an oldie but a goody, “How To Win Friends & Influence People,” by Dale Carnegie. I recommend this book for anyone who works with people… which is almost everyone. It has helped me to better my communication skills in a myriad of ways. The most important lesson, I think, from the book offers ways to disagree without being disagreeable. We are not always going to be on the same page with out customers, and from time to time we need to work out some of these disagreements. This book has been invaluable in helping me to see other’s point of view and learn to communicate my own point of view in a way that is productive and helpful for all. Seriously, you need to read this book.
Do you have a favorite book that has offered insight in both the personal and professional spheres of your life? If you find yourself with a little spare time in the dogs days of summer, pick up a book from Seafoam’s Summer Reading List. Or, feel free to add your own! We would love to hear about your favorite books on our social profiles. Find us on Linkedin, Facebook or Twitter.

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