For any business that has a website, the one single goal that overrides all others in significance is the conversion rate. To get those conversions, you need quality content, SEO, social media, advertising and a fantastic website design. In this blog, we are going to stick to the topic of how to improve your website design to increase conversions. While you may already have a nice looking website, it might not be driving business. If you are not satisfied with the sales numbers you are receiving in direct correlation to your site, it's time to get your conversation rate optimization (CRO) in order.
If your site is not user-friendly, you can forget about conversions. Even if you are the #1ranked site for your target keywords and your site looks incredible, if someone can't figure out how to use it, they won't buy your product. To make it user-friendly, you first need to think of who the user is.
Once you determine they type of person they are, audit your site based on those answers. Make sure the site navigation is smooth, and there is a clear call to action and secure and straightforward contact forms. Remember, a visitor’s forms their opinion about your website in their first few seconds on a page.
2. Update Your Site With Quality Content
When you are using a website to drive business, content is both the traffic driver and the conversion generator. It is what brings that user in, gets them to invest in your brand, and possibly makes the sale. Content is where the consumer can relate to your brand and interact. Keeping content fresh and updated shows that you are on top of your industry trend and care about your customers. Whether it’s an engaging video, long form blog piece, or infographic, valuable content is a key to website conversions.
3.Make it Aesthetically Pleasing
Pleasant and pretty sites make users feel calm and more inclined to stay around. Colors and visuals ignite emotions and influence purchase decisions. Check out this article on the use of psychology of color in websites. Make sure you are choosing the right look, feel, and tone for your brand. White space is just as important as color and copy and should be used in an aesthetic manner to direct the user to the call of action.
4. Have Clear Copy
By this, we mean cut the jargon. You don't want your customers confused or needing to ask 20 questions before making a purchase. Unless entirely necessary, cut the industry talk. Write for your clients who are on your site and write with clarity. Imagine if you were explaining your product to a friend and write as if you are talking to them.
5. Make it Mobile Responsive
Responsive Web Design (RWD) is an approach that provides an optimal viewing experience of your website on a mobile device (phone or tablet). RWD includes ease of reading and navigation with a minimum of resizing and scrolling. Mobile sales have already overtaken desktop sales and 67 percent of users claim they are more likely to purchase from a mobile-friendly website. Make sure it's easy to navigate your site across many device platforms, and that customers and shop with ease.
With the above tips and working with a website designer, you business should be bringing in conversions. If you have a website, you want it to work for you and bring you business. If you need to create a website from scratch or need help optimizing your current site, contact today. We are a St. Louis web design firm that creates solid websites that provide you everything you need to produce a smooth sales funnel, from your customers finding you all the way down to making the deal.