Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

How to Improve Your Website Design to Increase Conversions

By Perri Beeman
Industry Insights

How to Improve Your Website Design to Increase Conversions Seafoam Media St Louis MOFor any business that has a website, the one single goal that overrides all others in significance is the conversion rate. To get those conversions, you need quality content, SEO, social media, advertising and a fantastic website design. In this blog, we are going to stick to the topic of how to improve your website design to increase conversions. While you may already have a nice looking website, it might not be driving business. If you are not satisfied with the sales numbers you are receiving in direct correlation to your site, it’s time to get your conversation rate optimization (CRO) in order.

Make Your Website User-Friendly

If your site is not user-friendly, you can forget about conversions. Even if you are the #1ranked site for your target keywords and your site looks incredible, if someone can’t figure out how to use it, they won’t buy your product. To make it user-friendly, you first need to think of who the user is.

  • What type of person are they?
  • How did they find your site?
  • Why do they need your site?
  • How can it help them get what they need?
  • Is this website simple and to the point based on their needs?

5 More Ways to Improve Your Website Design to Increase Conversions

1.Smooth Navigation
Once you determine they type of person they are, audit your site based on those answers. Make sure the site navigation is smooth, and there is a clear call to action and secure and straightforward contact forms. Remember, a visitor’s forms their opinion about your website in their first few seconds on a page.

2. Update Your Site With Quality Content

When you are using a website to drive business, content is both the traffic driver and the conversion generator. It is what brings that user in, gets them to invest in your brand, and possibly makes the sale. Content is where the consumer can relate to your brand and interact. Keeping content fresh and updated shows that you are on top of your industry trend and care about your customers. Whether it’s an engaging video, long form blog piece, or infographic, valuable content is a key to website conversions.
3.Make it Aesthetically Pleasing
Pleasant and pretty sites make users feel calm and more inclined to stay around. Colors and visuals ignite emotions and influence purchase decisions. Check out this article on the use of psychology of color in websites. Make sure you are choosing the right look, feel, and tone for your brand. White space is just as important as color and copy and should be used in an aesthetic manner to direct the user to the call of action.
4. Have Clear Copy
By this, we mean cut the jargon. You don’t want your customers confused or needing to ask 20 questions before making a purchase. Unless entirely necessary, cut the industry talk. Write for your clients who are on your site and write with clarity. Imagine if you were explaining your product to a friend and write as if you are talking to them.
5. Make it Mobile Responsive
Responsive Web Design (RWD) is an approach that provides an optimal viewing experience of your website on a mobile device (phone or tablet). RWD includes ease of reading and navigation with a minimum of resizing and scrolling. Mobile sales have already overtaken desktop sales and 67 percent of users claim they are more likely to purchase from a mobile-friendly website. Make sure it’s easy to navigate your site across many device platforms, and that customers and shop with ease.

Design a Website That Converts

With the above tips and working with a website designer, you business should be bringing in conversions. If you have a website, you want it to work for you and bring you business. If you need to create a website from scratch or need help optimizing your current site, contact today. We are a St. Louis web design firm that creates solid websites that provide you everything you need to produce a smooth sales funnel, from your customers finding you all the way down to making the deal.

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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