You know how it's always cooler (and more effective) when superheroes team up to do a combined attack on the bad guy? This is kind of like that. Imagine writing a blog post or piece of content and sharing it across your social networks. If people like what they've read, they'll share and retweet your content, which in turn gets seen by their network of followers. With the announcement of Google indexing tweets, it can be very useful to have citations and links to your site in social media mentions online, especially if they're done by users who have strong social followings.
While it's quite common to see a business on Facebook or Twitter, far fewer of them work to actively optimize their Google+ page, or keep it updated with content posting. In the superhero world, this would be the equivalent of hiring a sidekick, but then not giving him or her any training whatsoever! A Google+ page with consistent information will help immensely in boosting local rankings. Be sure to:
Just about every superhero has a catch phrase or quote that they get remembered by.
When you do the same with SEO efforts in your social media posts, you're actively promoting a targeted word (or series of keywords) that your customers will remember you by. This in turn attracts traffic, and helps to increase your site's rankings. Now, these don't have to be as outlandish as a typical catch phrase. In fact, they should be carefully selected so that they can blend in with your copy naturally, rather than feeling forced. For this reason, we recommend A/B testing to figure out which keywords seem to work best over time.
In addition, if you're using Twitter, be sure to find relevant hashtags to include in your tweets.Selecting the right one can dramatically increase the likelihood that your targeted audience finds the content you're talking about!
Are you ready to save the world yet? Leave us a message on Facebook or tweet @SeafoamMedia with your favorite superhero social/SEO comparisons!