Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

How Social and SEO are like Superheroes

By Seafoam
Industry Insights
Avengers. How SEO and social media are ilke superheroes.

Photo credit: JD Hancock via Flickr

Could your small business use a superhero? You can think of SEO and social media like The Avengers, tasked with the noble duty of keeping you relevant and in the eyes of your customers. If they were characters, social media would probably be Tony Stark (because Tony Stark is vain, and let’s be honest: he would care deeply about being the most popular one). SEO would be Bruce Banner, because The Hulk would likely hear “backlinks” and assume that meant “smash things”.
On their own, they’re powerful and capable of saving others, but when their forces combine, they deliver powerful results that could only be accomplished through teamwork.

Here’s what the alliance of SEO and social can do for your business:

1. Drive link potential with social sharing

You know how it’s always cooler (and more effective) when superheroes team up to do a combined attack on the bad guy? This is kind of like that. Imagine writing a blog post or piece of content and sharing it across your social networks. If people like what they’ve read, they’ll share and retweet your content, which in turn gets seen by their network of followers. With the announcement of Google indexing tweets, it can be very useful to have citations and links to your site in social media mentions online, especially if they’re done by users who have strong social followings.

2. Boost local search visibility by making sure your Google+ is optimized correctly

While it’s quite common to see a business on Facebook or Twitter, far fewer of them work to actively optimize their Google+ page, or keep it updated with content posting. In the superhero world, this would be the equivalent of hiring a sidekick, but then not giving him or her any training whatsoever! A Google+ page with consistent information will help immensely in boosting local rankings. Be sure to:

  • Get your business verified. This usually requires getting a postcard from Google and entering a code to prove you are, in fact, a real business.
  • Edit your location information to mirror what’s on your website precisely – it’s important to have consistent information across the web! You’ll also want to make sure your location on the Google Maps marker is correct too — if not, it may confuse customers.
  • Encourage customers to write reviews. This drives social traffic, and helps to make you more reputable and trustworthy.

3. Impact rankings by using relevant keywords in social posts 

Just about every superhero has a catch phrase or quote that they get remembered by.

When you do the same with SEO efforts in your social media posts, you’re actively promoting a targeted word (or series of keywords) that your customers will remember you by. This in turn attracts traffic, and helps to increase your site’s rankings. Now, these don’t have to be as outlandish as a typical catch phrase. In fact, they should be carefully selected so that they can blend in with your copy naturally, rather than feeling forced. For this reason, we recommend A/B testing to figure out which keywords seem to work best over time.
In addition, if you’re using Twitter, be sure to find relevant hashtags to include in your tweets.Selecting the right one can dramatically increase the likelihood that your targeted audience finds the content you’re talking about!
Are you ready to save the world yet? Leave us a message on Facebook or tweet @SeafoamMedia with your favorite superhero social/SEO comparisons!
 

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