Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

How influential is Color? What Your Logo Color Says About You

By Seafoam Media
Industry Insights

Colors change our experiences; they add to our senses; they make us feel certain ways. There are many factors that affect our  preferences for colors, including our tastes, experiences and upbringing. Think about your company’s logo color. What color fits the mood? If you are a Yoga studio and want to make people feel at ease and calm, don’t make your logo bright red. How many times have you seen a spa with orange or red lettering outside? Does it make you want to go in?  Your color must fit your branding and messaging.
Psychologists have studied how we are affected by colors for years and found a strong correlation between colors and emotion. This drives home the point that choosing the right color is crucial in how your brand is viewed. When choosing the colors that will represent your brand, you want to imagine how your customers will feel about your company.
Take a look at the info graphic below, created by Colourfast, to  test your logo color. Is it conveying the right message?

Colors in Logo Design 

So, does your company’s logo need a makeover? Share the colors your business uses and why you chose them on Facebook or tweet us your favorite company logo @SeafoamMedia!

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