Google—what doesn't it do? It's a search engine. A tool for researching keywords. A platform for delivering relevant ads to specific audiences your business is trying to reach. Because of this, it's no surprise that many small businesses focus their SEO efforts on Google when trying to build the best local presence. There's something to be said for the other search engines out there, and certainly value to be had in also working with them, but we tend to make Google a priority simply because the majority of people will be searching there first
One of the first things we do with new clients is to look at their current presence when it comes to Google: where are they ranking? What are they trying to rank for in terms of keywords? As more businesses enter the fray and become competition, it's becoming crucial to focus on location specific keywords. The more relevant you can become for someone searching in your area, the higher you're going to appear in their search results. So how do you become relevant?
The folks at Optilocal put together an infographic, with a detailed guide of local SEO tips and what you can do to boost your efforts. Essentially, it consists of the following tactics: