Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Get to the Top of Google With These Local SEO Tips

By Seafoam Media
Industry Insights

Google—what doesn’t it do? It’s a search engine. A tool for researching keywords. A platform for delivering relevant ads to specific audiences your business is trying to reach. Because of this, it’s no surprise that many small businesses focus their SEO efforts on Google when trying to build the best local presence. There’s something to be said for the other search engines out there, and certainly value to be had in also working with them, but we tend to make Google a priority simply because the majority of people will be searching there first
One of the first things we do with new clients is to look at their current presence when it comes to Google: where are they ranking? What are they trying to rank for in terms of keywords? As more businesses enter the fray and become competition, it’s becoming crucial to focus on location specific keywords. The more relevant you can become for someone searching in your area, the higher you’re going to appear in their search results. So how do you become relevant?

The Complete Guide of Local SEO Tips

The folks at Optilocal put together an infographic, with a detailed guide of local SEO tips and what you can do to boost your efforts. Essentially, it consists of the following tactics:

  • Build an optimized Google+ Local Page
  • Get consistent citations of your business info (Name, Address, Phone) on sites like CitySearch
  • Increase online reviews on sites like Google and Yelp
  • Create unique content for your website that is local and area specific
  • Find opportunities for inbound links

You can view the infographic below. Do you use all of these tips and suggestions? What else would you recommend? Send us a comment on Facebook or a tweet to @SeafoamMedia with your thoughts!
Local SEO tips infographic Seafoam Media blog
 

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