Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist


I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.


I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.


I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.


Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website,, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.


I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst


I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.


To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.


The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.


I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!


I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.


I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Facebook Reach: What Affects It?

By Seafoam
Industry Insights

Facebook reach Seafoam MediaYou know the old saying, “If ain’t broke, don’t fix it“? As consumers, that’s how many of us feel about Facebook whenever they put out updates and change their algorithms around. If you’ve ever gotten frustrated changing your news feed from displaying “Top News” to “Most Recent” for the umpteenth time, you can surely relate. They may seem like minor changes, but on the business side of things, it’s a different story. Those who have analyzed trends in social media marketing have all come to a similar, headache inducing conclusion: it’s getting harder and harder to build organic engagement on Facebook. What does this mean for you and your small business? Essentially, Facebook is decreasing the overall ability of users to see your content when you publish it…unless you’re willing to pay.
Take a look at this chart from Ogilvy to get an idea of how much organic engagement on Facebook has decreased in the past year:
Facebook reach 2014
What’s a marketer to do in order to build a loyal following? You have a few options:

To pay or not to pay

After hiring someone to do social media marketing (whether in-house or through an agency such as ourselves), many businesses are surprised when they’re asked to spend additional money to purchase ads and promote posts via social. This is a barrier that needs to be broken. In the modern world of social media marketing, you should have a monthly budget for the team creating your content, as well as a separate one for promoting said content. If you’re creating a brand new Facebook page, you’re better off allocating the majority of your funding to Facebook ads and promotions to build your following first.

Don’t block Facebook at work…encourage it in moderation

Those in a position of power often see Facebook as a distraction from work. And you know what? They’d be right. However, this is a good thing! Studies have shown that having some Facebook time can help employees be happier overall.
One way you can take advantage of this to help improve your reach on Facebook is to get employees liking, commenting on, and sharing your company’s status updates. The more your staff is involved, the better your social media will perform over time.

Plug in your email list

You might not be a big social media person, but there’s a chance you have a large list of customers you’ve worked with in the past. You can invite them to like your page by using Facebook’s feature to import contacts. This allows you to include up to 5,000 email addresses at a time! They may be more likely to become a fan of your page if they’ve seen that you sent a personal invitation from your own Facebook account.

Shares > Comments > Likes for Facebook reach

Want your fans or your employees to help increase your Facebook reach so that your content gets seen by more eyeballs? The very best thing they can do is to “Share” your posts. What are people most likely to share? Funny photos, memes, inspirational quotes, community events you’ve taken part in, and anything else that has some sort of unique or interesting vibe to it.

Use other social networks

For some businesses, Facebook is not the most important social network they can be on. While it’s still useful to maintain a Facebook presence, you might be better served by focusing your primary social media efforts on Twitter, Pinterest, Houzz, or Google+, depending on your business.
What are your tips for improving Facebook reach? Send us a comment on Facebook or a tweet to @SeafoamMedia with your thoughts!

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