Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Does your web site make a positive first impression?

By Seafoam
Industry Insights

Does your web site make a positive first impression? Your company’s web site might be the first thing a consumer finds in their search to satisfy a need or a want. Is your site leaving a positive first impression or is it turning people away due to a poor layout, confusing navigation or mixed messaging? It’s important to have a modern, trustworthy site which accurately shows off your company or brand in a positive light.
Whether your site specializes in e-commerce or is designed to inform potential buyers or clients, it’s important that your page guides the user and portrays the values which represent your company. If one of your company’s key values is professionalism and knowledge in a specific technical field, you’ll have a difficult time convincing the consumer if your site looks like some sort of elementary school project. Don’t lose the trust or focus of your users because your site is outdated or misbranded.
A large percentage of businesses (80% according to a report in The Guardian) are using outdated web site strategies and technology. The last thing you want customers to feel when they visit your page is that your brand is lagging behind the competition. What are the benefits of a strong web presence? The initial benefits (larger audience and more sales opportunities) are fairly obvious, but you can use your web presence to change and adjust your brand’s image while relaying specific marketing objectives.
Seafoam Media can help take your web site from average to extraordinary. We can tweak and tailor your existing page so that it fortifies your company’s presence in the digital world or we can build something brand new. We love the smell of a new site and we’re sure you will too. From traditional sites, WordPress sites or e-commerce sites, Seafoam Media can enhance your web presence and simplify your site so that users are funneled towards the content you want them to see. We can transform your web site from a traditional experience into one both you and your customers will enjoy.

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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