Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

3 Useful Tools For Entrepreneurs

By Seafoam
Industry Insights

Tools for entrepreneurs Seafoam Media
When you’re an entrepreneur, a small business owner, a co-founder of a start-up, or all of the above, there’s one resource we always need more of: time. Success often weighs heavily on how efficient you are at managing deadlines, staying productive, and finding ways to streamline your business. If you find that you’re spending way too much energy on certain tasks, it’s often worth exploring options that can give you the freedom to focus on more important things.
There are a bunch of companies out there with solutions for just about everything. The question is—where do you get the best bang for your buck? Below you’ll find three different products we recommend.

Check out these 3 tools for entrepreneurs:

1. Teamwork
How do you oversee everything that needs to get done? Many small businesses lose efficiency simply because they don’t have an accurate way to monitor tasks that need to be completed. Teamwork solves that by serving as a project management software, allowing you to collaborate with all of your employees. You can create projects, make notebooks, set deadlines, and most importantly: move conversations from lengthy email chains to a neat and efficient communication system.
They offer a free option, as well as pricing that starts from $12/month.
2. DocuSign
Signing contracts and scanning documents creates a back and forth communication scenario that can eat up a lot of your time. With Docusign, you can digitally send, sign and manage documents that are stored securely in the cloud. It also integrates with a wide variety of computers, including desktops, laptops, tablets, and mobile devices.
Docusign offers a 14 day free trial, and starts at $10/month.
3. DropBox
Cloud storage has truly changed the way we work. In the past, to keep track of documents and files, you’d need to either transfer them with a USB stick, or remotely connect to your main computer. With Dropbox, you can store, access, and share files anywhere. This means you’ll never forget that PDF or Excel document again!
DropBox offers free personal accounts for individual users, as well as business accounts that start at $15/month per user, for up to 5 users. The business account provides collaborative sharing.
What tools for entrepreneurs do you recommend? Send us a comment on Facebook or a tweet to @SeafoamMedia with your thoughts!

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