Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

3 Tips to Design a Great Logo

By Seafoam Media
Industry Insights

DesignOnline marketing can drive people to your website but having a great logo can capture and bring alive your business in a way that nothing else can. If you are looking for a new design or want to redesign your old one, here’s 3 tips on designing a great logo.
Don’t design it yourself
Logos should be original and unique. Trying to design the logo yourself may not be a good idea if you have no experience with marketing, branding or design.  A cookie cutter logo runs the risk of making your business looking like an amateur in a sea of professionals. An unprofessional logo could tell potential customers that your business is not to be taken seriously and could also cheapen your brand. Therefore, it’s probably best to get a professional to design your logo.
Don’t follow trends 
When it comes down to designing a logo or choosing a logo from a few options, its best not to follow trends. If other companies are pairing down their logos or using a new glossy font, it might be to your advantage to go the opposite way. The goal is to accurately promote and capture your brand not follow a trend.
Don’t over complicate things
Finally, don’t over complicate things. In her recent article about the 6 common mistakes in logo design, Kerry Butters points out that, “It’s tempting sometimes to create something that really shows off your skills, but get too complex and your clever design can fall flat.” Simplicity is key. You want the customer to be able to understand your logo and your company right way. Also, sometimes the more memorable logos are the simplest ones. Try to strip down your logo to the bare essentials and see what you can come up with.

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.