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Understanding the Psychology of Thoughtful Web Design, by Perri Beeman


The world wide web is all-encompassing. It powers everything from websites to smartphones and even that ambiguous hard drive in the sky known simply as “the cloud.”
But how often do you pay attention to web design — how it looks or feels? When was the last time you considered where the icons on a webpage are placed, how the transitions flow and if the user interface could be optimized for better performance?
For Seafoam Media’s Web Designer, Perri Beeman, websites don’t just deserve to be beautiful; their visual appeal also leads to increased functionality. To learn more about how thoughtful web design creates a better user experience for our clients and their customers, we took a few moments to chat with Perri. Here’s what she had to say…

Q&A with Perri Beeman

What is your job role at Seafoam Media?

I am the Web Designer here at Seafoam Media, and I specialize in user experience. That means when I design our clients’ websites, I look at everything from the user’s perspective to identify the best way that information can be displayed in a way that highlights what our clients want them to know.

Why is web design important to the marketing industry?

Web design is important to the marketing industry because of its ability to influence customers’ reactions and perceptions of an organization. For example, certain colors used throughout a website can be targeted to elicit specific emotions in users, like trust, empathy or strength.

Thoughtful web design isn’t just about choosing visual elements that look good together, though. Each design component is an opportunity to hone in on customers’ thought processes; as a result, my background in psychology is key to building customer-driven websites for our clients.

In terms of web design, can you explain the most interesting thing that happened in the last decade?

Design is constantly changing. In fact, design trends shift almost every several months in terms of what’s popular — what’s considered the “right” way to do things versus the “wrong” way to do things. That’s why I love this industry. It’s constantly evolving, and it’s a welcomed challenge to keep up with modern style guidelines.

At the time of this interview, you’ve been working with Seafoam Media for a little more than two months. How do you feel about your new career in web design?

I’m thrilled to be here! There’s so much autonomy in what I do; I get to guide my own professional path in a way that encourages me to leverage  my knowledge in psychology and express my design passions through our clients.

Are there any unique qualities about your role as it pertains to Seafoam's marketing strategy that you'd like to share?

While this isn’t specific to my role, staying organized is critical to succeeding in any industry. For me, I cannot live without my moleskin notebook; everything important is in there. I believe that the act of physically jotting down an idea increases the chance of mentally retaining the information. As a result, I write everything down, even if I’m going to enter it into a digital file later.

Are there any lessons you learned so far that will make you better at your job as time goes on?

It’s important to embrace constructive criticism. I’ve always been open to feedback, but ever since working with Seafoam Media and our family of clients, I crave it even more. I want to grow and continue to pursue ways to make my work better.

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