Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Understanding the Psychology of Thoughtful Web Design, by Perri Beeman

By Perri Beeman
Industry Insights  •  Seafoam Spotlight

The world wide web is all-encompassing. It powers everything from websites to smartphones and even that ambiguous hard drive in the sky known simply as “the cloud.”
But how often do you pay attention to web design — how it looks or feels? When was the last time you considered where the icons on a webpage are placed, how the transitions flow and if the user interface could be optimized for better performance?
For Seafoam Media’s Web Designer, Perri Beeman, websites don’t just deserve to be beautiful; their visual appeal also leads to increased functionality. To learn more about how thoughtful web design creates a better user experience for our clients and their customers, we took a few moments to chat with Perri. Here’s what she had to say…
 

Q&A with Perri Beeman

What is your job role at Seafoam Media?

I am the Web Designer here at Seafoam Media, and I specialize in user experience. That means when I design our clients’ websites, I look at everything from the user’s perspective to identify the best way that information can be displayed in a way that highlights what our clients want them to know.

Why is web design important to the marketing industry?

Web design is important to the marketing industry because of its ability to influence customers’ reactions and perceptions of an organization. For example, certain colors used throughout a website can be targeted to elicit specific emotions in users, like trust, empathy or strength.

Thoughtful web design isn’t just about choosing visual elements that look good together, though. Each design component is an opportunity to hone in on customers’ thought processes; as a result, my background in psychology is key to building customer-driven websites for our clients.

In terms of web design, can you explain the most interesting thing that happened in the last decade?

Design is constantly changing. In fact, design trends shift almost every several months in terms of what’s popular — what’s considered the “right” way to do things versus the “wrong” way to do things. That’s why I love this industry. It’s constantly evolving, and it’s a welcomed challenge to keep up with modern style guidelines.

At the time of this interview, you’ve been working with Seafoam Media for a little more than two months. How do you feel about your new career in web design?

I’m thrilled to be here! There’s so much autonomy in what I do; I get to guide my own professional path in a way that encourages me to leverage  my knowledge in psychology and express my design passions through our clients.

Are there any unique qualities about your role as it pertains to Seafoam’s marketing strategy that you’d like to share?

While this isn’t specific to my role, staying organized is critical to succeeding in any industry. For me, I cannot live without my moleskin notebook; everything important is in there. I believe that the act of physically jotting down an idea increases the chance of mentally retaining the information. As a result, I write everything down, even if I’m going to enter it into a digital file later.

Are there any lessons you learned so far that will make you better at your job as time goes on?

It’s important to embrace constructive criticism. I’ve always been open to feedback, but ever since working with Seafoam Media and our family of clients, I crave it even more. I want to grow and continue to pursue ways to make my work better.

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