Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

These Social Media Facts Will Surprise You

By Holly Sinclair
Industry Insights

Hand touching the word "Like". Social media facts Seafoam Media St LouisHow well do you know your social media strategy and etiquette? Can you craft content that will resonate with your audience? One of the biggest challenges of being a small business is finding the time to do social media properly. It is constantly changing, and what’s trendy today could be a lost cause tomorrow—just ask anyone on Twitter the last time they saw a Follow Friday (#FF) happening!
Even the most seasoned social media pros know that in order to stay relevant, they have to keep learning. The two giants, Facebook and Twitter, change their rules up all the time. Other social sites, such as Pinterest, even have certain unwritten rules that many users and brands abide by. If you’re not on top of how to go about things, your content could be falling flat! With that being said, here are some surprising social media facts that beginners and experts alike can learn from, along with an infographic from Mainstreethost.

10 social media facts you may or may not know:

1. Your biggest advocates (for engagement, retweets, and such) often have the fewest followers!
2. Twitter has multiple networks for communication. For more, check out this study by the Pew Research Center.
3. Original written content will get you the most attention compared to other media on Twitter.
4. Customers generally expect you to reply to their tweets within an hour, especially if they can see that you tweet consistently.
5. Retweets are more likely to happen in the evening when people are off work.
6. Fridays on Facebook is where engagement is best…for now!
7. Photos get shared the most on Facebook. Keep that in mind when building a content calendar.
8. Of the social networks you can be on, Facebook, Twitter, and Pinterest drive the most traffic.
9. The more engagement a post gets on Facebook, the more people it will reach. Aim to make your content as shareable and likeable as possible.
10. People share certain things for each day of the week on Pinterest.
Social media facts you should know Seafoam Media

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