Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

The State of Modern Digital Marketing

By Seafoam
Industry Insights

Are you pushing forward with an action plan when it comes to digital marketing for your small business? Or, do you feel as if you’ve got some catching up to do? One thing that we always like to keep tabs on is what everyone else is doing—that is, our competitors as well as the industry as a whole. Your customers could be solely in the Midwestern town you call home, or scattered across the world, but one thing remains the same: the sheer number of people accessing the internet is growing larger on a daily basis, especially on portable devices. These are people from all sorts of demographics, from millennials, to baby boomers, the elderly, and more.
Not surprisingly, as smartphone and tablet use increases, so does the number of people making purchases from those devices. And among computers, smartphones, and tablets, iPads lead the way when it comes to small business conversion rates. To give you a better idea of how important this is, we found an infographic from SmartInsights and TFM&A that shares some insightful data on how digital marketing has been evolving as of late.
Some of the findings from the infographic we thought were most interesting were:

  • About 50% of businesses are doing some form of digital marketing, but without a clear strategy outlined!
  • 43% of businesses feel they aren’t spending enough time and energy when it comes to paid search and Google Ads.
  • Tablets like iPads and Kindle Fires are seeing a huge rise when it comes to driving mobile purchases and sign ups.

Take a look below and see what you think!

State of Modern Digital Marketing 2015 infographic. Seafoam Media blog

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

reposting content seafoam mediaSlack chat icon. Seafoam Media blog