Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Target Demographics: Social Networks Do the Work for You

By Seafoam
Industry Insights

Who is your ideal client or customer?  Are they male? Female? Teenaged? Middle-Aged? Dog-lovers? iPhone-users? Soccer players? Board game enthusiasts?
Targeting your key demographics has become infinitely easier since the rise of social media.
When you promote your business on TV or radio, targeting your key demographics is one of the first steps in developing your marketing agenda.  If you’re a liquor company, you don’t put a commercial on ABC Family.  If you’re a toy company, you don’t put a commercial on NPR.  Television and radio allow you the opportunity to choose outlets based upon general demographics (a certain city, a broad age range, a majority gender, a certain time slot, etc.).
This is great – you don’t have to advertise to everyone.  These mediums let you choose a few broad parameters to broadcast within so that you don’t waste your money advertising to people who won’t be interested in your product or service anyway.
Imagine, though, if you could create an advertisement or campaign where you could define your target demographic so narrowly that you’re only broadcasting to your ideal customer or client.
Social networks let you do this.  Facebook users have already published every important piece of information you need to target your ideal customers.  Twitter users show you exactly what they’re interested in based upon who they follow and what they tweet.
If you’re a sports bar, create a Facebook ad that is only displayed to men ages 21-55 whose Facebook activities include sports and bars and who live in your area.
If you’re a pet store, only follow local Twitter users who talk about their pets or follow other pet-related users.
If you’re a toy store, only advertise to users whose Facebook profiles say they have children, are children, or just love toys.
You get the point.
If you know your target demographics, social media makes it easy to pinpoint your future customers and broadcast your message to them.  Social networks do the work for you.

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