Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

What Social Media Algorithms Mean for Brands

By Holly Sinclair
Industry Insights

social media algorithmsFacebook, Twitter, and Instagram—besides being completely addicting and procrastination’s best friend, what do these all have in common? Algorithms. Last month, Twitter announced a new algorithm for its timeline, aimed at helping users see the tweets most relevant to them. This month, Instagram has announced that they too will be utilizing social media algorithms.
Algorithms are wonderful for helping us determine our credit scores, control traffic, or offering us music we like on certain ads. Not everyone loves them, especially brands using social media as a marketing tool, but we can’t be too surprised that this is the direction Instagram is going.

Brands Have to Step Up Their Game

Facebook, of course, shifted away from reverse chronological news feeds about seven years ago and has been operating on a unique algorithm ever sense. The other two social networks were slow to the jump, which is probably why their loyal consumers and brands are so disappointed in the switch. These changes were inevitable, and there is nothing we can do but embrace them and move forward.
As social sites grow and users interact with more and more people, the reverse chronological feed can feel unmanageable. Nonetheless, don’t be surprised if brands find a way to make this work in their favor, and you end up actually liking the change.

Transformational Trends in Social Media

Unlike magazines, TV and newspapers, social media’s not a form of broadcast, it’s an engagement medium. So, the success of social media is dependent on how personalized, social and engaging it can be. Which means these changes are really smart for the success of the social network.
The benefit of social media is that it gives everyone a voice for free. But, the key to success is getting that voice heard. Which for some brands, means having a free voice but paying for the megaphone. The point of the algorithm is to ensure that each person is being heard and also connected with the most relevant content for them. So if brands are creating content that is truly engaging, relevant to their audience and well received, they may not have any problems with reaching their fans with the change.
With social media algorithms being the standard, now more than ever is time to hone in on a social media strategy, iron out the details and demonstrate a real understanding of your audience. Publish the content they want on a channel they use—to keep them coming back for more and remaining not only loyal followers but loyal customers as well.
At our St. Louis social media marketing agency, our jobs and passions are to create compelling content for your business. Content that is seen and enjoyed by your customers. Generating brand awareness and name recognition comes from promoting unique, quality content and engaging with your customers in a meaningful and personal way. Contact us today to get your content seen online.

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

Lines stayed long outside of Side Project Brewing.