Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

The Seafoam Team Celebrates Seafoam Day Q1 2019

By Seafoam
Seafoam Spotlight

Every quarter, the Seafoam team takes a bit of time to pause and reflect on our company’s progress, as well as plot a course for the next three months of growth ahead. We also use this time as a way to celebrate our team by participating in activities that bring our Seafoamers closer together.

We call these hybrid events Seafoam Days. Here’s what we did to end the first quarter of 2019.

Seafoam Day Q1 2019 1Investing in our brand’s most vital asset.

Every brand’s greatest asset is its team. Whether you’re talking about the physical face of your company in your sales group, the hands designing every marketing strategy in your creative pod, or the brains keeping tabs on all of it with your analytics gurus, each person fuels vital components of your brand. Without these individuals, everything from company morale to your overall success can be greatly impacted.

At Seafoam, we’re always looking for new ways to invest in our team’s happiness and development. Seafoam Day, in itself, is one of the many realizations of that mission.

Seafoam Day Q1 2019 2Having a little fun with our team.

A little over a year ago, Seafoam invested in arguably one of our most important pieces of hardware to date: a Nintendo Switch. Not only does this little gadget provide hours of entertainment when teammates’ children have a day off of school and need a place to hang out while Mom gets stuff done, it is also the pinnacle of our very first Seafoam Mario Kart Tournament.

This quarter, Seafoamers were paired up in a Mario Kart Tournament bracket, where they faced off to see who reigned supreme on the virtual track. There were plenty of upsets, like when novice gamer, Nikki Bisel (Owner and Founder), overtook gaming veteran, Courtney Egner (Client Success Manager) by one point to advance ahead. By the final round, only three drivers remained: novice Nikki, lucid Liz Oeltjen (Client Success Manager), and mighty Matt Lodge (Digital Marketing Specialist).

Ultimately, only the best driver could walk away with the official Seafoam Mario Kart Tournament trophy and the Mario cap: we salute you, Matt, for your impressive skills both on and off the track. Congratulations!

Seafoam Day Q1 2019 3How do you reward your team?

The Seafoam team is many things: devoted, passionate, relentless, and completely invested in the work we do. The effort we put into every project we touch is evidenced by the results garnered for our family of marketing partners. Our team is how we do what we do.

How does your brand keep its goals perfectly aligned with its mission to customers throughout the year? Share your stories with us on Facebook, Twitter, or LinkedIn. We can’t wait to hear what you have to say!

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