Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Beyond the Blog, by Holly Wentworth

By Seafoam Media
Industry Insights  •  Seafoam Spotlight

Profile photo of Holly WentworthContent creation comes in many different flavors.

The tried and true methods that all brands should have in their back pockets are blog articles and social media posts. If your business isn’t currently doing both of these, you are missing out on showcasing your industry knowledge and engaging your fans.

But like everything else in the world, content marketing has evolved beyond these mediums. Now, brands also need to be able to produce videos, design custom graphics, and have a continuous pulse on their audiences’ online needs.

Enter Seafoam’s new Brand Engagement Specialist, Holly Wentworth. To see how she leverages the power of content creation to engage with our clients’ customers, we sat down for a quick chat. Here’s what she had to say…

Q&A with Holly Wentworth

What is your role at Seafoam Media?

I am the Brand Engagement Specialist here at Seafoam Media. My role basically revolves around content creation. I take photos, film videos, design graphics and write catchy captions for our clients.

Why is your role important to Seafoam’s structure, as well as the marketing industry as a whole?

I come from a video production background, so for Seafoam, I think it’s good that we’re investing in a new dimension of building marketing strategies. For marketing in general, I think that video and multimedia is becoming so big that the older forms of marketing aren’t enough anymore; if you don’t have videos that showcase your company, you’re missing out on potential customers.

What do you do to personally ensure that Seafoam’s clients’ needs are being met?

I like to immerse myself in each brand I work with, down to even the smallest details: their brand colors, fonts, and things like that. More importantly, I try to think from their customers’ perspectives — how these small details catch their attention and help them engage with our clients. Finally, it’s important that we don’t just post random content; our efforts should answer any questions or concerns our clients’ audiences may have about the products or services they’re looking for.

In what ways would you like your role to evolve while you work at Seafoam?

I would really like Seafoam to be able to build a video marketing team. That’s my goal. I’ve always wanted to be a producer. So, one day – if and when we have a dedicated video marketing team – I could manage our editors and videographers. I would like to schedule out the types of content we need for our clients, along with a budget and the types of equipment we need for each project. That would be my dream!

Are there any unique qualities about your role as it pertains to Seafoam’s marketing strategy that you’d like to share?

At Seafoam, we strive to be more proactive about our work instead of reactive. We like to try to stay ahead of the curve of our clients’ needs and how they pertain to the latest developments in the marketing industry.

Are there any lessons you learned so far that will make you better at your job as time goes on?

Yes! So, I didn’t really come from a marketing background at all; it was very video, media, graphic design, and photography-based, which I now know blends very well into the content marketing side of our industry. I’ve learned a lot in my month and a half here — even more than I did throughout my education. I know so much more now than I knew before.

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