Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

The Art of Writing: Adding Craft to Content, by Holly Sinclair

By Holly Sinclair
Industry Insights  •  Seafoam Spotlight

When you begin to write, you discover the deepest thoughts your mind and heart wish to express.
Any writer will say that every writing project begins with a singular thought or idea, but what comes after that thought is where the magic begins.
Unlike some components of marketing, writing content isn’t a matter of plugging in a specific code to achieve a certain result. It’s a process — a journey from idea to creation. And as a writer travels the road of copy, he/she often unlocks the mind’s boundless capacity to think, feel and share.
To better understand how this feeling of exploration, creation and empathy are woven into each blog she touches, we sat down with Seafoam’s Writer, Holly Sinclair, for a chat. Here’s what she had to say…

Q&A with Holly Sinclair

What is your job role at Seafoam Media?

I am the Writer at Seafoam Media. It is my job to identify each client’s audience and voice, and then write copy that suits their purpose and their brand identity. Sometimes, this is as simple as writing a sentence or two on a “Services” page. Other times, it’s brainstorming topics that will engage a company’s audience.

No matter what I’m writing, and what platform I’m writing it on, I get to have fun! Throughout the course of my day, I research all kinds of subjects and play with words to my heart’s content. It’s a dream job for me.

Why is writing important to the marketing industry?

I’ve heard that saying, “content is king,” but because I started to write long before the online marketing boom – long before I had my own computer, in fact – I don’t work with that phrase in my head.

I believe writing is important to marketing because communication is important to marketing. It’s not enough to throw a bunch of words on a website. You really have to know who it is you’re representing, who it is you’re talking to, and the most important message you want to convey.

Content for content’s sake doesn’t work; relatable communication does.

In terms of writing, can you explain the most interesting thing that happened in the last decade?

Decade? I’d say that, when it comes to writing, you think centuries – not decades. Writing is one of those timeless arts that constantly reinvents itself. From Shakespeare to Hemingway, or Jane Austen to J.K. Rowling, each new generation has something to add… and now, it’s the digital generation’s turn to make a mark on composition style.

I will say that writing for the web is different than writing for the page. While print readers will soak up long passages of prose, that’s not necessarily what online surfers and scanners are looking for.

Then there are the limits of SEO. When I write, I sort my thoughts into easily digestible chunks and keep a few keywords in mind so that my content is seen and received. I think about readability, I think about focused titles, and – as always – I think about tight, well-crafted prose.

Consider it this way: Most people, in their misguided youth, write bad poetry. They take a pen or pencil and pour vague, self-pitying words out onto the page. I was no different. When I began studying poetry in grad school, however, I began to write in recognized poetic forms: the sonnet, the sestina. The limits of these forms make writing into a puzzle: can the writer express deep feelings within the confines of rhyme, line, and stanza?

As the practitioner becomes more experienced, what were confines become more like the lines on a sheet of music or an artist’s canvas: It’s a surface on which to express wisdom.

Online chunks of information, when done well, go beyond mere slogan to say something a little more meaningful – a little more engaging. That’s the power of online content, I think.

How has your role evolved since you’ve been with Seafoam Media?

I’ve only been with Seafoam Media for a couple of months, but already I’ve become better at using the confines of SEO to my advantage. Actually, I’ve been influenced by the SEO and developer geeks on the team. I love learning about how content functions online, how it’s noticed and read, how it communicates with other pieces of the marketing puzzle. I’m thrilled that I get to add a new, forward-looking chapter to my writing life.  

Are there any unique qualities about your role as it pertains to Seafoam’s marketing strategy that you’d like to share?

Seafoam Media prides itself on being a little quirky. I like to think that that’s why they gave a writer like me a chance. Although I wasn’t raised in the briar patch of online marketing, I earned my writing credentials in other ways: as a poet and an educator. If I can turn a phrase in a unique way, and put that message in the capable hands of a web developer… suddenly we’re adding craft to content and content to craft.

Are there any lessons you have learned so far that will make you better at your job as time goes on?

I’m always looking for those beautiful points of connection between Strunk & White on the one hand and Ken McCarthy on the other. I’ve learned a lot more about just how revolutionary online content and marketing can be, and I’m excited to bring a little old-school style to this space. Maybe even poetry – who knows.

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