Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

10 Ways to Locate and Target Your Most Valuable Customers

By Seafoam
Industry Insights

The Internet, with the right mindset and the right tools, can be your most efficient, effective, and convenient means of generating quality leads and building your customer base.
Take a look through these 10 ways to locate and target your most valuable customers and try a few out.

  1. Find and explore forums in your target market’s industry/industries. These are also great places to target your Google AdWords campaigns.
  2. Save searches on Twitter for industry keywords. Check these results often as they’ll update in real time as conversations occur on Twitter. The people using these keywords could very possibly be potential customers for you.
  3. Find and follow industry related lists on Twitter. Stay up to date with what frequent tweeters on these lists are talking about.
  4. Use Facebook advertising: it allows you to very concisely and accurately target exactly who you want to convey information to.  You can direct users’ clicks to either your Facebook page (even a specific section of the page) or a website address.
  5. Take a look through your competition’s websites.  Do they list their current customers?  Who do they link to?  Who are they talking to? … The first step to beating your competition is to take a look at what they’re doing and why they’re doing it.
  6. Does your business have a physical location?  Don’t miss our on location based checkins and applications.  Make sure your business is registered on Foursquare, SCVNGR, Gowalla, Facebook Places, and Google Places.  Checkins allow your customers to do marketing work for you… reward them for this!
  7. Subscribe to industry blogs and your competitors’ blogs.  By keeping up to date with your industry as a whole, you’ll no doubt be more likely to recognize potentially valuable leads and customers.
  8. Scour LinkedIn.  See who you’re connected to… See who those connections are connected to… See who they’re connected to as well.  Start posting more frequently.  Run polls.  Join groups.  Get involved in LinkedIn and you’ll be surprised at how many leads you can generate.
  9. What businesses, hobbies, and interests do your customers have in common?  Find related pages on Facebook – using Facebook as your business’ page, comment on those related pages you found.  Interact with the people who are posting on that page’s wall.  Genuine and sincere interaction will lead to these people “liking” your page in turn.
  10. Keep track of these methods, the leads generated with each, and your success rates! Measure, measure, measure and then keep doing the ones that work best for you.
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