Strategy, Trust, and a Gold-Winning Website: How We Repositioned a High-Stakes Consulting Brand

When Purpose First Advisors engaged Seafoam, they weren’t chasing trends. They were pursuing alignment.

As a strategic advisory firm that guides executive teams through succession planning, leadership development, and complex organizational change, Purpose First’s reputation had been built through substance, not flash. But their brand and website weren’t keeping up. The visual identity felt generic. The message lacked the precision needed to resonate with high-caliber clients. The experience online didn’t reflect the experience in the room.

They needed a partner who could help them reposition with intention—and without compromise.

A Foundation Built on Strategy, Not Aesthetics

Our process began the way all meaningful brand work should: with clarity. We immersed ourselves in their world—interviewing stakeholders, auditing materials, mapping competitive landscapes, and identifying the narrative gaps holding the brand back.

From there, we developed a new brand platform and visual identity that aligned with their role as trusted strategic advisors. Every element—from tone to typography—was designed to communicate credibility, focus, and integrity.

Key elements included:

• A modern, minimal logo system built to scale across print and digital
• A streamlined content strategy that emphasized clarity and momentum
• A visual design system that reflects composure, trust, and sharpness
• Conversion-oriented UX flows on the website that are designed to guide enterprise buyers
• Modular sales collateral that supports complex, relationship-driven work

A Brand Experience That Reflects the Depth of the Work

The new Purpose First brand isn’t loud. It doesn’t try to impress. It simply speaks with quiet authority—confident in its value, clear in its offer, and focused on impact.

The website quickly became a cornerstone of their business development efforts. It no longer undersells their capabilities—instead, it creates a sense of immediate credibility and alignment for senior decision-makers.

Recognized for Excellence

The project was awarded Gold in the “Consulting Website” category by the MUSE Creative Awards, an international competition recognizing outstanding creative work. It’s a testament to the strategy, craft, and collaboration that went into every decision.

But more importantly, it’s proof that when brand, reach, and relationship align, results follow.