Rachel Sipes

Rachel Sipes: Digital Marketing Analyst


I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.


To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.


The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.


I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!


I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.


I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Seafoam Media Celebrates its 10th Anniversary!

By Seafoam
Seafoam Spotlight

We’ve got to celebrate. Because from the Great Recession to … whatever this era is, we’ve put our hearts and souls into creating a successful company – a digital marketing company that’s risen above the noise and lasted for 10 years! We had the courage of our convictions a decade ago, and we see a bright future ahead. 

As Nikki put it on our 8th anniversary: “With every year that we’ve been in business, we’ve had so much growth – not just in terms of revenue or number of employees, but in our processes, how we do things, how we take care of our clients, and the quality of our work.” 

Let’s celebrate with a few of our milestones! 

Milestones of the Past 10 Years 

  • Growing from one person’s startup idea, to an office of 3, to an office of 12! 
  • Moving into our current space on Sutton Blvd. 
  • Evolving from a website + SEO shop to a digital marketing agency to a consultancy + agency.
  • Becoming closer as a team and celebrating with some truly awesome Seafoam Days, including an Escape Room challenge and a trip to TopGolf.
  • Winning several awards for our SEO skills, our quality customer service, and more from organizations such as UpCity and Small Business Monthly, among others. 
  • Participating in numerous Maplewood Festivals and creating truly stunning pieces for Let Them Eat Art! 
  • Helping over 250 companies across the globe. And we’re only getting started! 

What We’ve Learned About Seafoam Team Members

Nikki tells the most cringe-worthy “dad jokes.” We threaten to call her wife when she cracks a particularly egregious one. 

Oh, she also runs the place with a clear-eyed look to the future and supports each of her team members with the professional development they need and loads of encouragement. 

Liz not only holds our team together, she also holds an incredible amount of industry knowledge and customer details in her head. Currently, she’s sharing that knowledge with our two new marketing strategists, Matt and Holly W! 

Matt started as a digital marketing analyst with Seafoam but takes on additional roles whenever he’s needed. His leadership traits and sharp insights about marketing make him a real asset to our team. Holly W is a social media phenom who is as ambitious as she is charming. Watch out for her devious sense of humor. 

Brian, our humblest capital-e-Expert, is also transferring his vast encyclopedia of SEO history to our digital marketing analyst, Rachel, as he spends more time perfecting our proprietary software to make processes run more smoothly for the Seafoam team. Rachel brings a wealth of talent, personality, and new ideas to our team in her role. She’s already making waves!

Courtney is never idle, not even during a nationwide lockdown. She continues to bring in new clients with the same enthusiasm that she displays toward her favorite band, her favorite show, her new kitten, her upcoming wedding … everything, really. 

Jade, our tireless client success manager, has just celebrated her first year with Seafoam and we can’t imagine the place without her. Her energy makes us all great. 

Rebecca, our brilliant web designer, does everything from the mundane to the innovative with an artistic vision that is astonishing. 

Our two newest team members were brave enough to come onboard during our remote work period! Kevin brings his photography skills and social media experience to our brand ambassador role, and Brett joins Jade in making sure our clients have the best experience possible! 

The writer of this piece (and most everything else), Holly S, just keeps on writing! I wouldn’t go so far to say she’s the backbone of Seafoam, but … 

Our entire team looks forward to the next few years when we hope to add more people and multiple marketing “pods!” 

Lessons to Remember as We Enter our 2nd Decade

We’ve learned more and more as our team and our client list have grown. We understand that there’s no magic wand or secret formula when it comes to digital marketing. It’s all about acting and adjusting. As Nikki has noted, “it’s about good people and diligent, hard, honest work, and finding the right people for the right positions in this particular culture.” 

As we’ve moved toward our goals, one milestone at a time, we’ve made plenty of our own adjustments. We’ve also dared to imagine a bigger, brighter future for ourselves that we’re determined to reach. 

Ultimately, we’re on track to be the most well reputed marketing consultancy and agency in St. Louis. We hope you’ll come with us on the next stretch of our journey. 


Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

Seafoam Day Q1 2019 2