Brand Strategy | Seafoam News | Web Design & Development
December 20, 2024 | Jason Kanzler
Some exciting news from our team: Seafoam has been awarded two Graphic Design USA (GDUSA) awards for our recent work with Tiny Little Monster and Shiloh Counseling.
The first award recognizes our website redesign for Tiny Little Monster, a St. Louis print shop beloved for their independent spirit and quality craftsmanship. We created a digital space that makes it easy to explore their screen printing, embroidery, and DTF transfer services, while capturing the creative energy that makes them unique.
Our second award celebrates the brand identity system we developed for Shiloh Counseling. Working closely with their team, we crafted a visual language centered around a sophisticated color palette and bird motif. The design strikes a careful balance between professional and approachable – essential for a counseling practice focused on helping clients find peace and direction.
Both projects presented unique challenges that pushed us to do our best work. For Tiny Little Monster, we needed to translate their artistic, independent personality into a functional user experience. Their website needed to serve multiple audiences - from individuals ordering custom t-shirts to businesses seeking wholesale printing services. The resulting design preserves their creative spirit while providing clear pathways for different types of customers to find exactly what they need.
With Shiloh Counseling, we worked to create an identity system that would help put potential clients at ease from their first interaction. Mental health services require a delicate touch - too clinical feels cold, too casual feels unprofessional. The final design system, featuring earth tones and natural elements, creates a sense of calm and stability that extends across every touchpoint, from their website to their business cards.
While awards are always appreciated, the real reward is seeing these designs serve their purpose in the real world. For Tiny Little Monster, that means watching their online orders grow and hearing how much easier the new site is to use. For Shiloh Counseling, it's knowing their brand helps create a comfortable first impression for people taking an important step in their mental health journey.
We're grateful to work with clients who trust us with their visions and allow us to create something meaningful together. These awards from GDUSA remind us that good design isn't just about aesthetics - it's about solving real problems and helping businesses connect with their communities in authentic ways.
Let's talk about how thoughtful design could help your business grow. Reach out to start the conversation.