By 2012, Nick became the sole owner of this St. Louis-originated enterprise, taking over full ownership from Snarzyk. He remains steadfast in his dedication to raising the benchmark in the field, selectively choosing the finest and most meticulous painters from St. Louis to preserve the company’s core values.
By offering both interior and exterior home painting services, seasonality weighs heavily on SNL Painting’s calendar during the winter months. Identifying opportunities to keep business flowing during their traditionally slower season has been a primary focus since 2022. While they had been running a frugal, but positive Google PPC campaign, competing with larger companies that have larger budgets, left our reach and impression share relatively limited. How best can we position ourselves in the market (given how expensive it is)? What revenue channels, outside of the paid space, are available to us?
In the infancy stages of our campaign efforts, we had a 1 page website, $250/mo fledgling PPC campaign, and zero email marketing strategies/technology.
This automation strategy, combined with the website UX/Design overhaul and optimized Google PPC campaigns management drove these amazing results!
