Chaney Windows and Doors
A Smarter System for a Family-Owned Business
Chaney Windows + Doors, a family business rooted in quality craftsmanship and customer service, partnered with Seafoam to bring more clarity and consistency to their marketing. Well known across the St. Louis region, Chaney had built a strong reputation offline. But online, their brand and systems weren’t quite working as hard as they could.
The goal was simple: modernize the marketing experience without losing the character and values that set Chaney apart. From branding and design to website performance, paid media, and CRM integration, the project focused on building something that would support the next chapter of their growth.
The Challenge —
Chaney’s old website didn’t reflect the company’s expertise or personality, and wasn’t helping users find the information they needed. Their ads were active, but not performing the way they hoped. And while they had a CRM in place, it wasn’t connected to their website or marketing tools—making it harder to track leads or follow up efficiently.
At the same time, new competitors were entering the market with polished branding and modern digital experiences. Chaney’s leadership team knew it was time to bring their own systems up to date—thoughtfully, and with the long term in mind.
At the same time, new competitors were entering the market with polished branding and modern digital experiences. Chaney’s leadership team knew it was time to bring their own systems up to date—thoughtfully, and with the long term in mind.
The Approach & Solution —
We started by learning. Competitive analysis, keyword research, and audience insights helped us build a strategy that fit both Chaney’s goals and their customers’ needs. Then we got to work rebuilding the website with clearer navigation, mobile responsiveness, and updated copy that better reflected their tone and services.
Along the way, we refreshed the brand’s visual identity and messaging—creating a comprehensive brand guide, writing new mission and vision statements, and developing a clearer way to talk about what makes Chaney different.
We also rebuilt their Google Ads strategy, launched new Performance Max campaigns, and aligned it all with the updated website structure. As results started to come in, we connected lead forms to their CRM, added conversion tracking and automated confirmations, and built reporting tools so their team could see what was working in real time.
Along the way, we refreshed the brand’s visual identity and messaging—creating a comprehensive brand guide, writing new mission and vision statements, and developing a clearer way to talk about what makes Chaney different.
We also rebuilt their Google Ads strategy, launched new Performance Max campaigns, and aligned it all with the updated website structure. As results started to come in, we connected lead forms to their CRM, added conversion tracking and automated confirmations, and built reporting tools so their team could see what was working in real time.
The Results —
With a clear brand voice, a website that performs, and systems that support their sales team, Chaney is well positioned for the future.
Industry acclaim that builds trust – The new site captured two international honors (Vega Award — Website & Mobile Sites: Small Business, Web Excellence Award — Website: Home Renovation), instantly elevating Chaney’s credibility among prospects and partners.
Brand voice, finally in sync with reality – Messaging, visuals, and user experience now speak the same language: professional, reliable, built to last—mirroring Chaney’s on-site craftsmanship.
A website that does the heavy lifting – Faster load times, clear calls-to-action, and streamlined navigation turn more visitors into qualified leads, shortening the path from “just looking” to “let’s talk.”
Sales-ready systems for long-term growth – Behind the scenes, integrated marketing automations and analytics equip the sales team with real-time insight and repeatable follow-up, setting Chaney up for the next decade of expansion.
