The Approach & Solution
Seafoam approached this challenge by first developing a deep understanding of the unique demographic involved. Our team toured the facility, met with students and faculty, and immersed ourselves in the environment to better understand both the audience and the brand’s goals. From there, we evaluated existing campaigns and worked closely with the brand to optimize budgets—ultimately saving an average of six figures per year while achieving a stronger return on investment.
We also led a comprehensive reorganization of the website, creating clearer user paths and reworking the site’s content to be more concise, accurate, and easy to understand. In collaboration with outside partners, we developed new graphics and brand assets that could be used consistently across all channels. To further elevate the brand’s presence, we produced original photography for the website, internal resources, and social media platforms.
On the analytics and performance side, we resolved source and medium attribution issues, enabling more accurate and comprehensive reporting. We established monthly working meetings dedicated to reviewing performance data, refining ad messaging, and adjusting budgets to ensure every dollar was spent effectively. In parallel, we worked with the team to build a clear, cohesive brand style across social media.
Finally, our partnership extended beyond digital efforts. We joined PHSU at several major university events, engaging directly with students and capturing photography that helped humanize the brand and strengthen its connection with the campus community.
