The Company

E&B Carpet Cleaning has been around since the mid 1970s and serves residential and commercial establishments. Services include carpet and rug cleaning, upholstery cleaning, air duct cleaning, emergency water extraction and cleanup, and more.

The Challenge

The challenge in the home services industry is to accomplish two things at once. First, potential customers must be able to quickly and easily find you. Second, they must be able to functionally request a quote for services online (or call the company). What does this mean? A twofold focus on brand awareness and conversion.

The Solution

The first thing Seafoam Media did was redesign E&B’s website. With a focus on their target demographic, we made an easy-to-use website that speaks directly to the customer’s pain points. Next, we implemented a full marketing plan that includes SEO, PPC advertising, and a well-rounded social media presence.

Case Studies on Conversion Optimization

The Results

  • The E&B website generates, on average, 1.5 new qualified leads every single day.

  • E&B is on the first page of Google search results for all major keywords in their industry.

  • E&B’s “reach” on Facebook has more than doubled since we started managing their social presence.

  • On average, E&B’s brand is seen over 75,000 times each month on Google.

View Other Case Studies