The Company

Carson Closets & Cabinetry is a home organization expert serving the greater Chicagoland area. As a fully trained and authorized ORG Home dealer, they provide professionally designed and custom built organization solutions. Their complete line of home organization solutions includes custom closets, pantries, garages, basements, laundry rooms, and even storage for the home office or extra bedroom.

The Challenge

Carson Closets operates in an extremely competitive marketplace. Most of their competitors have implemented full-scale Internet Marketing plans including SEO, PPC, Email Marketing, and Social Media Marketing. To compete, but still achieve a low cost per customer acquisition, Carson Closets needed a truly smart marketing plan.

The Solution

To achieve high conversion rates and low cost per customer acquisitions, Seafoam has divided its time between SEO (to achieve high organic rankings and increased website traffic), Paid Ads (PPC to drive faster, targeted traffic), and Social Media (to increase brand awareness and brand loyalty).

Case Studies on Content Calendars

The Results

  • Overall traffic to the Carson Closets website increased by 23% in just 3 months.

  • We’ve achieved a Cost Per Customer Acquisition that is under 10% of Carson’s Average Customer Value.

  • Carson Closets has a 4.9/5 star rating from customers on Facebook.

View Other Case Studies