One of the latest buzzwords to make rounds across the internet, responsive web design isn’t just a fad—it’s an innovative way of thinking to ensure that any customer who visits your site will get the same experience, regardless of how they’re connecting to your site. PC, tablet, smartphone, you name it, a site built with this design philosophy contains images and layouts that are flexible, and can be adjusted for multiple screen resolutions.
Whether you’re building a new website or thinking of revamping your existing one, this is a great way to make sure you capture every customer possible. Previously, some small businesses had sites that were designed primarily around mobile users. This meant that PC users could still access them, but they’d be lacking in features compared to a regular website. With responsive web design, you don’t have to sacrifice form or style for space!
On the flip side, there are plenty of older businesses that don’t have sites optimized or mobile. As we mentioned previously in our post on mobile strategy, mobile marketing is exploding, especially among older demographics. If someone has a tough time navigating your site on their iPhone, chances are they aren’t going to stay long!
For more on the benefits of responsive web design, check out this infographic from SynapseIndia: