Nikki BiselOwner & Founder

Who am I?

I am the Owner and Founder of Seafoam Media. My job is to keep the wheels of our company greased! To do this, I focus on three main things: cash flow, hiring and retaining really good team members, and leading us toward the vision that we set for the company.

How was Seafoam conceptualized?

The answer is three-fold.

First, I’ve always had an entrepreneurial spirit. In first or second grade, I would take the stamps and stickers my grandmother received from charities; I would put them into a tackle box that someone had given me, and I took them to school and sold them at 10¢ each to my friends. Then at the end of the school year, I would take all that money and buy snacks and sodas for the end-of-the-year party. Even at this young age, I’ve always been obsessed with creating something from nothing, which leads into my next point.

The second piece of the three-fold is that I’m a serial critic. There are a lot of other companies in our industry; at the time I began Seafoam in 2010, I didn’t believe that any of them were as good as what they could or should be. So I figured that I should do it myself; I should create something better. So I did that.

Finally, the idea for Seafoam stemmed from another aspect relating to my childhood. When I was in sixth grade, and I was learning about web design and development, I had created several small “side businesses” via that skillset that I had developed. During college and after college — they say that whatever you’re interested in as a child is what you should pursue in adulthood because that tends to be what makes you happiest. So  I did that in a number of different ways; I built those passions into a freelance career for myself, which I later grew into Seafoam.

My Mission at Seafoam:

I believe that a good way to find your mission in any project or initiative is to ask yourself “Why?” at least four or five times: Why are you doing what you’re doing?

When I get down to the most base level of why I do what I do, it’s to make both clients’ and employees’ lives a little simpler, a little happier, a little stronger.

When you own a company, you get the privilege of creating a little bit of your own world. For me, what I want that world to look like is a place where everybody involved can relax a little bit, breathe a little bit and get to do a little bit more of what they enjoy doing.

Why I Love What I Do:

I am super stubborn! I like to blaze my own path; I like to reach the destination on my own merit. I find it very hard to listen to other people — to follow directions from other people. I have to make my own mistakes, and I have to get there on my own.

So for me, one of the most rewarding parts of what I do is learning from my own mistakes. Fail quickly, figure out what I did wrong, move on, be better.

My Qualifications and Experience:

I have almost 20 years of web design and development experience. I started this agency on my own and bootstrapped it, so I know how to build a company from the ground up. I know how to work hard and get things done with very little resources.

I’ve worked with hundreds of companies and organizations across the city, state, country and even the world. I’ve talked to people at all different levels within these companies, and I’ve also performed just about every role at Seafoam: web design, web development, copywriting, project management and account management.

So in terms of experience and qualifications, I have a variety of perspectives when it comes to our clients, as well as our agency’s day-to-day activities. As a result, I have a pretty full picture of where most of our clients need to go and the best way to get there.

Why I Love Working at Seafoam:

The coolest thing for me is to see everyone here be passionate about this company. It is surreal, at times. Even if I’m having a tough day or a tough week, witnessing our team’s perseverance, grit and passion for what they do and how they do it for our clients – not to mention how they make this company bigger, better and stronger — is one of the best parts of leading Seafoam.

What does Seafoam’s future look like?

In 10-20 years, I want Seafoam to be the most well-reputed, well-respected marketing agency in St. Louis. We don’t necessarily have to be the biggest, gross the most sales or work with the absolute largest companies, but I want to be the agency that is synonymous with “quality.” I want us to be the company that local businesses and potential employees have heard great things about. I want everyone to know that we are good, dedicated and effective.

How confident are you that Seafoam will achieve this level of success and why?

I am massively confident of where we’re headed. I firmly believe that if you make smart plans, execute on these plans and follow the right metrics, you will achieve success. As long as you keep persevering and you maintain a very clear vision of where you want to go and how you’re going to get there, you will get there. All you need is to put the right people in place, and you will get there.

What makes you a great leader?

First and foremost, I think that I’m pretty decent at delegating. I’ve always asked myself, “How can we get further, faster?” A huge piece of that is determined by how you delegate tasks to your teammates.

I’m a pretty good editor, and not just of writing. I’m able to look at other people’s work – whether it’s a marketing strategy or a web design – and I’m good at looking at it from a bird’s eye view and being able to help my team make their work even better.

I’m good at the metrics. I know what’s important to watch, as well as when to be happy about the results, when to worry about them and when to take action to correct any downward trends.

In my freetime…

Besides spending time with the people I love and my pup, I like to bike, read, walk, write in my journal, do yoga, and I also mediate.