Social Media is Not for Advertising

In Business, Social Media, Tips

Do you pay attention to TV commercials?

I mean, do you really pay attention to TV commercials?  How often do you act on them?

If you do, you may be one of the few who do.  Every now and then a good one catches my eye; you know, the ones that are either so hysterical or so cheesy or so honest that they almost seem out of place?  Unless your promotional tweet or status update is that hysterical, that cheesy, or that honest, you’re just not doing it right.

Social media is not supposed to be the same kind of medium that TV is for advertising.  If it were, it wouldn’t be social media.  We tend to forget the ‘social’ part of it all too often.  We forget to actually be social – Instead, we just broadcast.

If you’re a restaurant or a bar, don’t just advertise your specials for the night, tell someone about them.  Choose a few lucky Twitter followers and send them a quick note about the 1/2 price drinks or free appetizers.

If you’re a charity, don’t just send out a mass tweet that you’re looking for donations, ask someone personally to keep up with the cause you’re fighting for and send them a link to your website.

If you’re the customer service department at a technology store, don’t just wait to find complaints against you.  Look for people who’ve visited your store and ask them how their experiences have been while shopping there.

Be social.   If you’re not, you’re just another commercial everyone ignores.