Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Seafoam Sessions 1.3 | Rest in peace brands?

By Seafoam Media
Industry Insights  •  Seafoam Spotlight

In the third episode of Seafoam Sessions, the Seafoam team sits down to discuss how “brandless” products – like those sold online and in major retail stores – impact brands, both large and small.

Episode Topic

This episode’s topic comes from Dennis Green of Business Insider with his article titled: “Retailers are making big bets that brands as we know them are dying.” In this article, Green writes:

Brandless is an online retailer that, as its name implies, sells products with no name brands. Brandless’ roster of private-label goods — what used to be called “generic” — includes everything from peanut butter and hand soap to kitchen tongs, all for $3.

Instead of having a big logo emblazoned on a product, the actual attributes are listed on the package instead. The food is all-natural, and often, it’s organic. The products are purported to be high-quality and can be sold at these prices because they’re not subject to a “brand tax,” according to Brandless cofounder Tina Sharkey. The hope is that customers will try this private label, like it enough to keep buying it, and shift their preference away from name brands to Brandless itself.

Episode 3: Rest in peace brands?

Watch the third episode of Seafoam Sessions on our Youtube channel or in the widget below.

Do you prefer to indulge in a primarily audio experience? Listen to the podcast version of episode 3 of Seafoam Sessions at this link right here or by clicking on the widget below.

Episode Guide

  • 0:18 — Introductions
  • 0:58 — Q1: When shopping for a product, – whether in a store or online – which of these is most likely to influence your decision?
  • 13:57 — Q2: How does the “brandless” retail strategy affect companies with branded products in the short term and the long term?
  • 19:06 — Q3: What should brands be focusing on to combat brandless retail strategies, if at all?
  • 27:28 — Closing

After the Episode…

If you enjoyed hanging out with us, hit the like button located underneath or above the episode, depending on which platform you’re watching or listening on.

Also, leave us a comment with what you thought of episode 3 of Seafoam Sessions, along with any suggestions you might have for next month’s show.

Thanks for tuning in!

 

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