When working with a wide range of clients, each with their own customized marketing strategy, ensuring that all needs are met on a tight schedule is a necessity.
Enter Erik Schwenke, Seafoam Media’s Project Manager. In his role, Erik serves as the liaison between Seafoam’s clients and internal teams, ensuring that all client requests are heard and relayed to the proper creation channels within Seafoam Media’s operation structure.
For a deeper dive into how his role impacts Seafoam’s business strategy, we had a one-on-one conversation with Erik:
Q&A with Erik Schwenke
What is your job role at Seafoam Media?
I am the Project Manager at Seafoam Media. My role is to ensure the successful planning and execution of web development projects, as well as manage the strategy, communication and data analysis for our marketing clients.
Why is project management important to the marketing industry?
The marketing industry is fueled by data — it is what gives us the ability to track our efforts and create successful strategies. Data creates knowledge, and knowledge, as they say, is power. When it comes to web development or marketing, we can use data to conduct competitor analysis, to dig deep into analytics and trends, and to create plans that best allow us to achieve the goals of our clients.
In terms of project management, can you explain the most interesting thing that happened in 2016?
One of the challenges I face as a Project Manager is how to convey the results of data to our clients. In 2016, we rolled out a brand new customized client dashboard system that all of our marketing clients received; each one is unique and personalized, which has allowed us to not only report on data, but to also provide a cohesive strategy for our clients while keeping them continually updated on our efforts.
In a year that ushered in several large Google algorithm updates, our dashboard system has improved our ability to be agile when it comes to adapting to change and implementing effective strategies!
How has your role evolved since you’ve been with Seafoam Media?
As the very first full time employee of Seafoam Media, my role has evolved significantly, though I still wear a plethora of hats to this day! In the beginning, I was primarily involved in account management and the tasks associated with it, such as writing articles comparing social media to superheroes and performing search engine optimization for our clients. These days, my role has shifted to one that is more heavily focused on the strategy of planning and executing, and ensuring that goals are being met.
However, you’ll still find me helping to fix the occasional technical issue on a website or writing content — that’s the beauty of working for a small business. We truly have a hybrid team of multi-talented individuals.
Are there any unique qualities about your role as it pertains to Seafoam’s marketing strategy that you’d like to share?
I help to bridge communication gaps that can pop up between our technical and creative teams. It always feels great to be able to translate, educate and spur ideas into action.
Are there any lessons you learned in 2016 that will make you better at your job next year?
A well-rounded team consists of people who share a variety of personalities and thinking styles. In 2016, I’ve placed a greater emphasis in having different brains involved when it comes to meetings, brainstorming and solving problems. Having a fresh set of eyes (or would that be lobes?) is immensely helpful when everyone is communicating on the same page!