Potential Revenue & Website Visitor Value Calculators

Start with the facts and then build a marketing strategy from there.

Potential Revenue Generated From Marketing

Let’s get down to brass tacks. We can talk about cool marketing campaigns all we want, but what really matters is the revenue you’re going to generate from those campaigns.

We take two approaches when we explore this concept:

  1. Potential Revenue based on your Lifetime Customer Value and conversion rate and
  2. Website Visitor Value, which is a number that averages out the total revenue potential across every visitor to the site whether they convert or not.

Potential Revenue & Visitor Value Calculator

We can’t build out a solid marketing strategy until we know the numbers we’re working with. For example, if your average customer spends $500 and around 3% of visitors to your site turn into customers, that means that, for every 1,000 visitors, you’ll likely make about $15,000. It’s information like this that lets us scale up an effective marketing plan.

So before we delve into your strategy, let’s take a look at what’s possible.

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