With more than 70 million users, it’s safe to say that Pinterest has become a social network that many small businesses should seriously considering putting more time and effort into. While it began (and still primarily exists) as a board for visuals of food, fashion, and decorating ideas, Pinterest hits many different niches that can be advantageous for your company. Looking for EdTech related pins about digital learning? How about automotive pins with different cars? You can find both, and more!
To most effectively use Pinterest for business, you need to follow 5 simple steps.
What do those mean? Take a look at this excellent infographic below from Volusion, which explains things neatly, such as the ideal way to pin your photos. One of the key takeaways is that you treat Pinterest as a community, similar to how you would on Twitter or Google+. Don’t expect people to just flood your board with attention from the get-go! You need to be willing to interact too, sharing likes, repins, and comments. This is often an afterthought for most small businesses, which is why many give up or neglect using the social network as effectively as they could. Much like how Rome wasn’t built in a day, your growth on Pinterest as a way to boost social interest and eCommerce efforts will successfully happen over time if you follow these tips!