What is the Seafoam Marketing Challenge?

The Seafoam Marketing Challenge is a program designed to give local high school students real-world marketing experience by intertwining their learning curriculum with the marketing needs of an area non-profit.

Not only will students be taught how to gather research data on their non-profit client, use this information to map out real marketing strategies, and mold their strategies into tangible materials, but the winner of the competing teams will actually have the opportunity to launch their marketing strategy for their client this summer.

At Seafoam, we’re geeks about what we do. We love to share ideas about digital marketing with one another, with our clients, and with the public. In this quickly-changing space, we know that young people will drive innovation in the future. It’s that awareness, along with our desire to give back to the community we love, that has inspired us to reach out to local students.


Looking Ahead

As this project unfolds throughout the spring 2018 semester, this page will be periodically updated with the latest news, content and progress.

In the meantime, let’s meet our participating high school and non-profit organization!


Meet Our Spring 2018 Participants


Located in Maplewood, MO, Maplewood Richmond Heights high school is “designed to meet the needs of the 21st century learner. We pride ourselves on our diversity and emphasize our personal touch with students. Technology is part of our daily learning as is our emphasis on health and wellness.  Our students are our greatest assets and we continue to invest heavily in their futures.”

To learn more, visit MRH’s official home page.



With several locations spread throughout the St. Louis area, the National Alliance on Mental Illness St. Louis’ “mission is to improve the quality of life of persons with severe and persistent mental illness and their families, and promote and provide community support, education, advocacy, and understanding.”

To learn more, visit NAMI St. Louis’ official home page.


Thanks to everyone at MRH and NAMI St. Louis who made the Seafoam Marketing Challenge possible. We can’t wait to get started!


Launching the Seafoam Marketing Challenge at MRH

February 7, 2018 — Seafoam’s Owner and Founder, Nikki Bisel, and Brand Manager, Zach Laidlaw, join Christi Patterson of NAMI St. Louis to officially kick off the Seafoam Marketing Challenge!

For a deeper dive into this program and what it means for MRH, NAMI STL and Seafoam Media, check out the video below.

MASSIVE shoutout to Pam Withers, John Capuano, Otto Schultejans, Sean McCrary (the man behind the camera) and the awesome marketing students at MRH! This program could not have been possible without you any of you. We can’t wait to see what you guys build for NAMI St. Louis.