Increasingly, search engines are using a business’ address and their local listings to rank and verify the legitimacy of that company’s website.
How do you let Google, Bing, and the other search engines know about your business’ location?
The three most important places to register your business’ information and address are Google, Yahoo!, and Bing:
Search Engine Market Shares in 2010
Things You’ll Need to Register Your Business
- Phone Number
- Email Address
- Photos (can be of offices, previous work done, employees, etc.)
- Description and tagline
- Service categories (i.e., Internet Consulting, Online Marketing, Website Development, etc.)
- Associations and affiliations
- Types of payment taken
- Hours of operation
Once you have this information, it’s time to actually submit your business to these search engines’ local listings (all three are free):
Yahoo! Local Listings
Each submission may take you up to 20 minutes or so to complete and might require the search engine to either call your business number or send a special pin to the address for absolute location verification.