Local Search Engine Rankings and Optimization

In SEO, Tips

Increasingly, search engines are using a business’ address and their local listings to rank and verify the legitimacy of that company’s website.

How do you let Google, Bing, and the other search engines know about your business’ location?

The three most important places to register your business’ information and address are Google, Yahoo!, and Bing:

Search Engine Market Shares in 2010

Google: 71.59%
Yahoo!: 14.28%
Bing: 9.87%

Things You’ll Need to Register Your Business

Your business’:

  1. Name
  2. Address
  3. Phone Number
  4. Email Address
  5. Photos (can be of offices, previous work done, employees, etc.)
  6. Description and tagline
  7. Service categories (i.e., Internet Consulting, Online Marketing, Website Development, etc.)
  8. Associations and affiliations
  9. Types of payment taken
  10. Hours of operation

Once you have this information, it’s time to actually submit your business to these search engines’ local listings (all three are free):

Google Places

Yahoo! Local Listings

Bing Business Portal

Each submission may take you up to 20 minutes or so to complete and might require the search engine to either call your business number or send a special pin to the address for absolute location verification.