# Seafoam > Seafoam is a St. Louis firm that runs the marketing department for established mid-market companies, typically $15M to $50M in revenue, that have plateaued or cannot connect marketing spend to revenue. One senior team provides the three functions most companies buy separately: CMO-level strategy, RevOps measurement, and execution, under one retainer and held to a revenue number. Every engagement starts with a three-month Diagnosis & Strategy phase (the Revenue Diagnostic): customer interviews, a full funnel audit, and a prioritized roadmap with a dollar figure on what is leaking and where. From there Seafoam builds the measurement layer and runs the system, with monthly financial reviews, quarterly recalibration, and an annual strategic reset. Seafoam has been in business for 16 years, is owned by Nikki Bisel, and has been recognized by St. Louis Small Business Monthly every year from 2017 through 2026. > What makes Seafoam different: diagnosis before prescription, reporting in dollars rather than dashboards, and no handoffs between strategy, measurement, and execution. Six senior practitioners, no account managers. Seafoam works with owner-led companies nationally from St. Louis, across manufacturing, professional services, home services, financial, legal, retail and e-commerce, and nonprofit sectors. The sections below cover Seafoam's capabilities, client results with real numbers, the industries it serves, the problems it is hired to solve and the goals it works toward, and its published thinking. ## Capabilities - [Web Design](https://seafoammedia.com/capabilities/web-design/): Your website is revenue infrastructure. Seafoam designs sites built to produce pipeline, then measures whether they do. - [SEO & AI Search](https://seafoammedia.com/capabilities/seo-ai-search/): Search now happens in Google and in AI answers. Seafoam builds visibility in both, from traditional SEO to generative engine optimization. - [Sales Enablement](https://seafoammedia.com/capabilities/sales-enablement/): Demand converts only if the handoff to sales works. Seafoam builds the enablement layer between marketing and closed revenue. - [Paid Media & Advertising](https://seafoammedia.com/capabilities/paid-media-advertising/): Seafoam manages paid media against the number that matters: revenue produced, not clicks or platform-reported conversions. - [NPS Surveys](https://seafoammedia.com/capabilities/nps-surveys/): A score is not a program. Seafoam runs NPS and customer feedback programs that surface at-risk revenue while there is still time to act. - [Marketing & Revenue Strategy](https://seafoammedia.com/capabilities/marketing-revenue-strategy/): CMO-level strategy, integrated with the measurement and execution a fractional CMO cannot bring alone. One senior team, accountable to revenue. - [Marketing Automation](https://seafoammedia.com/capabilities/marketing-automation/): Automation fails in the setup, not the software. Seafoam implements automation connected to your CRM and measured against revenue. - [Funnel Performance](https://seafoammedia.com/capabilities/funnel-performance/): Every funnel loses revenue somewhere. Seafoam locates the losses, prices them, and fixes the stages that cost the most. - [Email Marketing](https://seafoammedia.com/capabilities/email-marketing/): Email remains the highest-ROI channel when it is built on real customer data. Seafoam designs programs measured in revenue, not open rates. - [Demand Generation](https://seafoammedia.com/capabilities/demand-generation/): Demand generation that produces traceable pipeline, from first touch to closed deal. A working program, not a publishing calendar. - [Customer Experience](https://seafoammedia.com/capabilities/customer-experience/): Customer experience is every touchpoint from first impression to renewal. Seafoam maps it, measures it, and manages it for retention. - [CRM Implementation](https://seafoammedia.com/capabilities/crm-implementation/): A CRM only works if your team uses it and your reports can trust it. Seafoam implements for both conditions, then maintains them. - [Analytics & RevOps](https://seafoammedia.com/capabilities/analytics-revops/): The measurement layer most companies never build: attribution, reporting, and a clean data pipeline from first touch to closed revenue. - [AI Integration](https://seafoammedia.com/capabilities/ai-integration/): AI applied where it measurably saves time or makes money. Seafoam integrates it into your marketing operation and passes on the rest. - [Brand Strategy](https://seafoammedia.com/capabilities/brand-strategy/): Brand strategy grounded in customer evidence: positioning your sales team can use and your market can remember. ## Client Results - [Ten years of compounding, without more traffic](https://seafoammedia.com/case-studies/industrial-manufacturing/): Ten years of growth without additional traffic. Measurement, retention, and pricing carried the compounding instead. Documented in numbers. - [Doubled two years running, on purpose this time](https://seafoammedia.com/case-studies/home-services/): Doubling once can be circumstance. Twice in consecutive years is a system. How marketing became a growth engine for a home services company. - [Doubled in six years by measuring first](https://seafoammedia.com/case-studies/professional-services/): A referral-built firm reached its ceiling. Measurement first, economics second, strategy third. Revenue doubled over six years. - [Building a Brand That Matches the Product](https://seafoammedia.com/case-studies/building-a-brand-that-matches-the-product/): Seafoam helped GameDay Neons align bold sports pride with their product through creative brand strategy that drives customer loyalty. - [Creating Space for Comfort and Connection](https://seafoammedia.com/case-studies/creating-space-for-comfort-and-connection/): Seafoam helped Shiloh Counseling build a warm, trustworthy brand that speaks directly to individuals and families navigating personal challenges. - [A Healthy Partnership in St. Louis](https://seafoammedia.com/case-studies/a-healthy-partnership-in-st-louis/): Seafoam partnered with a St. Louis health-focused business to build a full-service marketing strategy spanning SEO, social, web, and content. - [A Website That Will Last a Lifetime](https://seafoammedia.com/case-studies/a-website-that-will-last-a-lifetime/): Seafoam designed a durable, scalable website focused on longevity, built with SEO, performance, and future growth baked in from day one. - [The Shortest Line to Success](https://seafoammedia.com/case-studies/alton-southern/): Seafoam's marketing consulting helped a St. Louis business cut straight to what works, a focused strategy built for real, measurable growth. - [Content Development for a Real Scrapper](https://seafoammedia.com/case-studies/content-development-for-a-real-scrapper/): Seafoam built a content and social media strategy for a scrapping and manufacturing business, driving brand awareness in a competitive niche industry. - [A Brand New Look at The Law](https://seafoammedia.com/case-studies/a-brand-new-look-at-the-law/): Seafoam helped a legal firm modernize its brand and digital presence, creating a polished, trustworthy identity that reflects the quality of their work. - [Message in a Bottle](https://seafoammedia.com/case-studies/message-in-a-bottle/): Seafoam helped a retail e-commerce brand cut through a crowded market with brand strategy, email marketing, and a digital presence that actually sells. - [More Than Just a Fresh Coat of Paint](https://seafoammedia.com/case-studies/more-than-just-a-fresh-coat-of-paint/): Seafoam delivered a comprehensive digital transformation for a home services brand, proving great marketing goes well beyond a surface-level refresh. - [Search Dominance for The King](https://seafoammedia.com/case-studies/search-dominance-for-the-king/): Seafoam turned The King's website into a responsive, modern platform built for search visibility, a full-stack digital overhaul that drives results. - [An Updated Look for Some Talented Teens](https://seafoammedia.com/case-studies/an-updated-look-for-some-talented-teens/): Seafoam gave a talented teen organization a fresh, polished look, building a brand identity that matches the ambition and energy of its community. - [A UX Glow-up for a Tech Contractor](https://seafoammedia.com/case-studies/a-ux-glow-up-for-a-tech-contractor/): Seafoam transformed a tech contractor's outdated site into a clean, conversion-focused experience built on modern web design principles. - [A Purpose-Driven Rebrand Rooted in Strategy and Clarity](https://seafoammedia.com/case-studies/a-purpose-driven-rebrand-rooted-in-strategy-and-clarity/): Seafoam redesigned Purpose First Advisors' digital presence to reflect their values and sharpen how they tell their story to prospective clients. - [A Ground-Up Brand for a New Standard in the Trades](https://seafoammedia.com/case-studies/a-ground-up-brand-for-a-new-standard-in-the-trades/): FOKIS Mechanical needed a brand built from scratch, one that merged craftsmanship, integrity, and profitability. Seafoam delivered exactly that. - [A Smarter System for a Family-Owned Business](https://seafoammedia.com/case-studies/a-smarter-system-for-a-family-owned-business/): Seafoam helped Chaney Windows + Doors cut through the noise with clearer marketing systems that improved their visibility and online presence. - [A Strategic Reset for MMM](https://seafoammedia.com/case-studies/a-strategic-reset-for-mmm/): Seafoam helped MMM elevate its impact through strategic marketing built for nonprofits and mission-driven businesses in St. Louis. ## Industries Served - [Retail & E-commerce](https://seafoammedia.com/industries/retail-e-commerce/): Seafoam helps retail and e-commerce brands in St. Louis drive traffic, increase conversions, and build lasting customer relationships online and in-store. - [Other Industries](https://seafoammedia.com/industries/other-industries/): Don't see your industry? Seafoam works with businesses across St. Louis to build custom marketing strategies that fit your market, your audience, and your goals. - [Professional Services](https://seafoammedia.com/industries/professional-services/): Seafoam helps professional services firms in St. Louis build credibility, generate leads, and grow, with marketing strategies built for trust-based businesses. - [Nonprofit](https://seafoammedia.com/industries/nonprofit/): Seafoam partners with St. Louis nonprofits to amplify their mission, grow their audience, and drive community engagement through strategic, values-driven marketing. - [Legal](https://seafoammedia.com/industries/legal/): Seafoam helps St. Louis law firms and legal professionals attract the right clients with compliant, credibility-building marketing that stands out in a crowded field. - [Manufacturing](https://seafoammedia.com/industries/manufacturing/): Seafoam builds marketing strategies for St. Louis manufacturers, helping you reach buyers, tell your story, and grow in markets that don't always make room for marketing. - [Financial](https://seafoammedia.com/industries/financial/): Seafoam helps St. Louis financial services firms build trust, grow visibility, and attract clients, with compliant marketing strategies built for a regulated industry. - [Home Services](https://seafoammedia.com/industries/home-services/): Seafoam helps St. Louis home services businesses get found, get calls, and get booked, with local SEO, paid ads, and content that reaches homeowners ready to hire. ## Company, Solutions, Problems and Goals - [Evidence](https://seafoammedia.com/evidence/): Client results over multiple years, with the numbers included: what we did, what it produced, and what changed along the way. - [How We Work](https://seafoammedia.com/how-we-work/): One retainer. One senior team. Strategy, measurement, and execution without handoffs: the people you meet are the people who do the work. - [The System](https://seafoammedia.com/the-system/): Three functions most companies buy separately, run as one team and held to a revenue number. A replacement for the agency model. - [Increase Enterprise Value](https://seafoammedia.com/goals/increase-enterprise-value/): Buyers pay for transferable, documented, predictable revenue. We build the marketing system that diligence expects to find. - [Reduce CAC](https://seafoammedia.com/goals/reduce-cac/): Acquisition cost falls when targeting, funnel, and retention improve together. A systematic approach, not a squeezed ad budget. - [Improve Marketing ROI](https://seafoammedia.com/goals/improve-marketing-roi/): Improving ROI begins with measuring it honestly. We build the measurement layer, then reduce what is wasted and scale what performs. - [Increase Customer Lifetime Value](https://seafoammedia.com/goals/increase-clv/): The least expensive growth is in customers you already have. We find the retention and expansion revenue sitting in data you already own. - [Grow Market Share](https://seafoammedia.com/goals/grow-market-share/): Market share moves when positioning, win rates, and customer lifetime move together. One team accountable to all of them, not three in silos. - [Multi-Year Revenue Roadmap](https://seafoammedia.com/solutions/revenue-roadmap/): A living operating plan built from your economics rather than industry benchmarks. Recalibrated quarterly, reset yearly, priced in revenue. - [AI-Enabled Marketing Operations](https://seafoammedia.com/solutions/ai-marketing-operations/): Marketing operations rebuilt for the AI era: automation, clean data pipelines, and AI leverage, run by one team accountable to revenue. - [Revenue Marketing System](https://seafoammedia.com/solutions/revenue-marketing-system/): CMO-level strategy, RevOps-level measurement, and execution under one roof, accountable to revenue. The function most companies never had. - [ICP & Customer Intelligence](https://seafoammedia.com/solutions/customer-intelligence/): Which customers are worth going after? We reconcile CRM, sales, service, and finance data to answer with evidence rather than instinct. - [Revenue Diagnostic](https://seafoammedia.com/solutions/revenue-diagnostic/): The Revenue Diagnostic maps your revenue engine, locates the leaks, and prices them, so you know what to fix first and what it is worth. - [Goals](https://seafoammedia.com/goals/): Market share, customer lifetime value, marketing ROI, acquisition cost, enterprise value. Choose the number to move; we build backward from it. - [Solutions](https://seafoammedia.com/solutions/): Every engagement is one retainer: strategy, measurement, and execution as one team. Start with a diagnostic. Scale into the full system. - [AI Is Changing Everything](https://seafoammedia.com/problems/ai-and-marketing/): AI is rewriting how customers find and choose you. The answer is neither panic nor paralysis: a grounded read and a measured plan. - [Low Customer Retention & Repeat Revenue](https://seafoammedia.com/problems/low-retention/): A 5% retention improvement can lift profit 25-95% (Bain). If a share of revenue churns out every year, retention is your least expensive growth lever. - [Marketing Without ROI](https://seafoammedia.com/problems/marketing-without-roi/): Most mid-market companies cannot say what their marketing returns. The fix is a measurement layer that traces every dollar to revenue. - [High-Value Revenue Stream Underperforming](https://seafoammedia.com/problems/underperforming-revenue-stream/): Premium lines, corporate accounts, memberships. When your most valuable revenue stream lags, the cause is rarely obvious. Diagnosis comes first. - [Revenue Has Plateaued](https://seafoammedia.com/problems/revenue-plateau/): A plateau is rarely an effort problem. It is a system problem: no measurement, no strategy, fragmented execution. Each one is fixable. - [Problems](https://seafoammedia.com/problems/): Five problems bring most companies to Seafoam: plateaued revenue, an underperforming revenue stream, unaccountable marketing spend, churn, and AI. - [Doing Good](https://seafoammedia.com/doing-good/): Doing good is built into how we operate. Learn how Seafoam gives back to the St. Louis community through partnerships, volunteerism, and local impact. - [Our Difference](https://seafoammedia.com/what-makes-us-different/): Seafoam isn't a churn-and-burn agency. We're a long-term growth partner, here's what sets our approach apart from every other shop in St. Louis. - [Start a Conversation](https://seafoammedia.com/contact/): Tell us what’s going on in a sentence or two. Ryan replies personally within one business day with thoughts on how we might help and times to talk. - [Home](https://seafoammedia.com/): The marketing department for mid-market companies. CMO-level strategy, RevOps measurement, and execution as one St. Louis team, accountable to revenue. ## Insights - [October 2026 RevOps News: Trends & Insights](https://seafoammedia.com/thinking/brief/october-2026-revops-news-trends-insights/): October 2026 RevOps news: Salesforce and HubSpot bet on context, Clay hits $7.1B, Microsoft kills release waves. What it means for your revenue system. - [October 2026 Marketing News: Trends & Insights](https://seafoammedia.com/thinking/brief/october-2026-marketing-news-trends-insights/): October 2026 marketing news for operators: AI Max takeover, the FTC's Amazon ad suit, AI search reporting, ChatGPT ads, and the events worth your time. - [October 2026 CX News: Trends & Insights](https://seafoammedia.com/thinking/brief/october-2026-cx-news-trends-insights/): Salesforce buys Fin, Zendesk goes specialist, and just 9% of support chats run on AI alone. Our read on October 2026 CX news and events. - [What a Slow Reply Does to Your Sales Close Rate](https://seafoammedia.com/thinking/lens/slow-reply-sales-close-rate/): A 1-hour reply delay cut hiring odds 46% in a 2026 study of 11.6M exchanges. What the speed to lead research says, from first inquiry to signed contract. - [September 2026 CX News: Trends & Insights](https://seafoammedia.com/thinking/brief/september-2026-cx-news-trends-insights/): The customer satisfaction index just posted its sharpest drop since the pandemic. Complaint rates hit an all-time high, roughly double... - [September 2026 RevOps News: Trends & Insights](https://seafoammedia.com/thinking/brief/september-2026-revops-news-trends-insights/): Two things are true about AI in revenue operations right now, and the industry keeps insisting you pick one. Salesforce... - [September 2026 Marketing News: Trends & Insights](https://seafoammedia.com/thinking/brief/september-2026-marketing-news-trends-insights/): September is the month the training wheels come off, except it turns out the training wheels were the steering. Google... - [Seafoam Named to the 2026 Future100 by St. Louis Small Business Monthly](https://seafoammedia.com/thinking/news/seafoam-recognized-in-st-louis-future100-2026/): Seafoam earns a spot on St. Louis Future100, highlighting its impact on the future of business in the region. - [You've Been Hiring the Wrong Kind of Agency](https://seafoammedia.com/thinking/worldview/youve-been-hiring-the-wrong-kind-of-agency/): Agencies sell execution. Mid-market companies are missing strategy and measurement, the parts nobody sells. A market-shape problem, explained. - [August 2026 CX News: Trends & Insights](https://seafoammedia.com/thinking/brief/august-2026-cx-news/): Discover key trends and insights in August 2026 CX news, including Salesforce's acquisition of Fin and its impact on the industry. - [August 2026 RevOps News: Trends & Insights](https://seafoammedia.com/thinking/brief/august-2026-revops-news/): Explore the latest August 2026 RevOps news, focusing on HubSpot's Revenue Hub and new quote-to-cash features for CRM. - [August 2026 Marketing News: Trends & Insights](https://seafoammedia.com/thinking/brief/august-2026-marketing-news/): Discover the latest in August 2026 marketing news, including Google's AI ad disclosures and their impact on advertising strategies. - [Green Dashboards Don't Necessarily Grow Businesses](https://seafoammedia.com/thinking/worldview/green-dashboards-dont-necessarily-grow-businesses/): Every vendor report is green and revenue is flat. The layer that connects channel metrics to money is revenue operations. Most companies lack it. - [Why your marketing isn’t the problem](https://seafoammedia.com/thinking/worldview/why-your-marketing-isnt-the-problem/): Most companies buy marketing in fragments and judge each fragment alone. The missing piece is the system above them. The argument, laid out. - [July 2026 CX News: Trends & Insights](https://seafoammedia.com/thinking/brief/july-2026-cx-news/): Discover the latest July 2026 CX news and trends shaping the industry landscape for professionals and businesses alike. - [July 2026 RevOps News: Trends & Insights](https://seafoammedia.com/thinking/brief/july-2026-revops-news/): Discover the latest July 2026 RevOps news, including Salesforce's acquisition of Fin for enhanced customer service solutions. - [July 2026 Marketing News: Trends & Insights](https://seafoammedia.com/thinking/brief/july-2026-marketing-news/): Explore July 2026 marketing news, including Google Ads updates and essential trends for advertisers to enhance their strategies. - [Same Budget, More Revenue: The Growth Most Marketing Misses](https://seafoammedia.com/thinking/lens/same-budget-more-revenue-revenue-growth/): Discover how to achieve revenue growth without increasing your budget in our latest blog post. - [June 2026 CX News: Trends & Insights](https://seafoammedia.com/thinking/brief/june-2026-cx-news/): Explore transformative trends in June 2026 CX news, focusing on personalization and evolving customer engagement strategies. - [June 2026 RevOps News: Trends & Insights](https://seafoammedia.com/thinking/brief/june-2026-revops-news/): Explore the latest June 2026 RevOps News and discover how AI is reshaping CRM strategies for enterprises. - [June 2026 Marketing News: Trends & Insights](https://seafoammedia.com/thinking/brief/june-2026-marketing-news-trends-insights/): Explore the latest June 2026 marketing news and AI updates affecting publishers and marketers in this insightful analysis. - [Your Website Is Selling the Wrong Thing](https://seafoammedia.com/thinking/lens/optimize-your-website-with-the-content-benefit-ladder/): Discover how the content benefit ladder can refine your service pages for better customer engagement and sales conversion. - [Ryan Foizey Named One of St. Louis Small Business Monthly's "100 St. Louisans You Should Know to Succeed in Business"](https://seafoammedia.com/thinking/news/ryan-foizey-st-louisans-you-should-know/): Discover why Ryan Foizey is featured in St. Louis Small Business Monthly's top 100 St. Louisans you should know to succeed in business. - [May 2026 CX News: Trends & Insights](https://seafoammedia.com/thinking/brief/2026-may-2026-cx-news/): Discover the latest insights on CX trends and Salesforce's new Agentforce Contact Center in May 2026 CX news. - [May 2026 RevOps News: Trends & Insights](https://seafoammedia.com/thinking/brief/may-2026-revops-news/): Explore the latest May 2026 RevOps news and insights from RevOpsAF 2026 in San Francisco, featuring top industry leaders. - [May 2026 Marketing News: Trends & Insights](https://seafoammedia.com/thinking/brief/may-2026-marketing-news/): Explore key trends and insights from Google Marketing Live on May 20, as we dive into the latest may 2026 marketing news. - [April 2026 Marketing News: Trends & Insights](https://seafoammedia.com/thinking/brief/april-2026-marketing-news/): Discover the latest April 2026 marketing news and trends impacting your business strategies and advertising approaches. - [Journey Mapping, Ecommerce Redesign, and a GDUSA Award: Our Work with nCase Technologies](https://seafoammedia.com/thinking/lens/enhancing-ecommerce-with-journey-mapping/): Discover how journey mapping improves ecommerce redesign at nCase Technologies for a better customer experience. - [How to Measure Marketing Performance: A Full-Pipeline Framework](https://seafoammedia.com/thinking/lens/how-to-measure-marketing-performance/): Unlock powerful strategies in our full-pipeline guide on how to measure marketing performance and go beyond basic stats effectively. - [March 2026 Marketing News: Trends & Insights](https://seafoammedia.com/thinking/brief/march-2026-marketing-news-trends-insights/): Discover the latest March 2026 marketing news and insights on Google's AI monetization and emerging trends in the industry. - [B2B Marketing Firm: Your Complete Guide to Finding the Right Partner in St. Louis](https://seafoammedia.com/thinking/lens/finding-the-right-b2b-marketing-firm-in-st-louis/): Discover how to choose the best B2B marketing firm to elevate your business success in St. Louis with our complete guide. - [AI SEO Services: Win Visibility in AI Overviews, ChatGPT & Beyond](https://seafoammedia.com/thinking/lens/ai-seo-services/): Explore AI SEO services to enhance your marketing strategy and boost online visibility in St. Louis today. - [February 2026 Marketing News: Trends & Insights](https://seafoammedia.com/thinking/brief/february-2026-marketing-news/): Explore the latest February 2026 Marketing News and discover emerging trends in AI and Generative marketing disciplines. - [The Most Expensive Marketing Mistake? Skipping Strategy.](https://seafoammedia.com/thinking/lens/the-costliest-mistake-neglecting-your-marketing-strategy/): Discover why skipping a marketing strategy can be your most expensive error and how to avoid it for business success. - [Seafoam Wins Three 2025 GDUSA American Digital Design Awards](https://seafoammedia.com/thinking/news/seafoam-wins-three-2025-gdusa-american-digital-design-awards/): Discover how Seafoam tackled diverse challenges across industries with award-winning websites that prioritize user experience. - [Good Product, Wrong Story: Building a Brand That Matches What You Make](https://seafoammedia.com/thinking/lens/building-a-brand-that-reflects-your-quality-product-building-a-brand/): Learn how to connect your brand story with your quality products while building a brand that resonates with customers for business success. - [January 2026 Marketing News: Trends & Insights](https://seafoammedia.com/thinking/brief/january-2026-marketing-news/): Discover essential trends in January 2026 marketing news to enhance your brand's visibility in AI-generated content. - [Award-Winning Website Redesign: Foster & Adoptive Care Coalition](https://seafoammedia.com/thinking/lens/foster-adoptive-care-award-winning-website-redesign/): Explore the award-winning website redesign that enhances the Foster & Adoptive Care Coalition's mission in St. Louis. - [Why AI Search Optimization Will Punish Companies That Aren't Easy to Love](https://seafoammedia.com/thinking/lens/why-ai-search-optimization-will-punish-companies-that-arent-easy-to-love/): The rules of visibility are evolving. Technical SEO got you here, but AI search optimization will determine your future success. - [You Don’t Have The Marketing Problem You Think You Do](https://seafoammedia.com/thinking/lens/you-dont-have-the-marketing-problem-you-think-you-do/): Discover the hidden truths about marketing effectiveness and why your perceived problems may not be what they seem. - [December 2025 Marketing News: Trends & Insights](https://seafoammedia.com/thinking/brief/december-2025-marketing-news/): Discover the latest trends and insights in December 2025 marketing news, focusing on AI integration across major platforms. - [Seafoam Wins Four Web Excellence Marketing Awards](https://seafoammedia.com/thinking/news/seafoam-earns-four-marketing-awards-at-web-excellence-marketing-awards/): Seafoam celebrates winning four Marketing Awards for outstanding digital work, showcasing excellence in web marketing strategies. - [The Chili’s Comeback: A Masterclass in Prioritizing Customer Experience](https://seafoammedia.com/thinking/lens/chilis-comeback-lesson-in-prioritizing-customer-experience/): Explore how Chili's revitalization underscores the value of prioritizing customer experience in casual dining success. - [[Opinion Piece] BMW: Horrible Design By Design](https://seafoammedia.com/thinking/lens/opinion-piece-bmw-horrible-design-by-design/): Explore the implications of BMW's design choices and their effect on brand identity in this insightful opinion piece. - [November 2025 Marketing News: Trends & Insights](https://seafoammedia.com/thinking/brief/november-2025-marketing-news-trends-shaping-the-future-november-2025-marketing-news/): Explore key November 2025 marketing news, trends, and insights that redefine clarity, creativity, and experience design in marketing. - [The Future of Brand Loyalty: Experience as Strategy](https://seafoammedia.com/thinking/lens/the-future-of-experience-driven-strategies-in-brand-loyalty/): Discover how brand loyalty is evolving through experience-driven strategies that engage consumers and enhance brand connections. - [Seafoam Named One of the Best Marketing Agencies in St. Louis for 2025](https://seafoammedia.com/thinking/news/seafoam-best-marketing-agencies-in-st-louis/): Seafoam is proud to be named among the best marketing agencies in St. Louis for 2025 by St. Louis Small Business Monthly. - [Marketing Systems vs. Campaigns: Why One Builds Legacy and the Other Burns Out](https://seafoammedia.com/thinking/lens/marketing-systems-vs-campaigns-why-one-builds-legacy-and-the-other-burns-out/): Discover how marketing systems create lasting success while campaigns often fade away. Learn to invest wisely for your business. - [October 2025 Marketing News, Trends & Insights](https://seafoammedia.com/thinking/brief/october-2025-marketing-news/): Explore the latest October 2025 marketing news and how AI is transforming strategies for effective ad optimization and performance. - [Why Defining Your Ideal Customer Profile Unlocks Every Other Growth Metric](https://seafoammedia.com/thinking/lens/unlock-growth-defining-ideal-customer-profile/): Discover how an ideal customer profile drives leads, conversions, and repeat business for sustainable growth. - [Why Customer Journey Mapping Is the Backbone of Modern Marketing and CX](https://seafoammedia.com/thinking/lens/customer-journey-mapping-essential-modern-marketing/): Discover how Customer Journey Mapping transforms marketing and enhances customer experience for lasting brand loyalty. - [Why Your Acquisition Strategy is Broken](https://seafoammedia.com/thinking/lens/why-your-acquisition-strategy-isnt-working-anymore/): Discover the flaws in your acquisition strategy and learn how to adapt to today's changing market dynamics for better growth. - [September 2025 Marketing News, Trends, and Insights](https://seafoammedia.com/thinking/brief/september-2025-marketing-news/): Explore September 2025 marketing news on self-aware nostalgia and how brands like Crocs and Duolingo engage with authenticity. - [Why Customer Lifetime Value is the Metric That Moves Everything Else](https://seafoammedia.com/thinking/lens/understanding-customer-lifetime-value/): Discover why Customer Lifetime Value drives sustainable business success beyond mere conversions and revenue. - [Seafoam Wins Web Excellence Award for Branding & Website](https://seafoammedia.com/thinking/news/seafoam-wins-web-excellence-award-for-branding-website/): Seafoam earns recognition for exceptional branding and website design with Purpose First Advisors, showcasing our commitment to excellence. - [August 2025 Marketing News, Trends, and Insights](https://seafoammedia.com/thinking/brief/august-2025-marketing-news/): Explore the latest August 2025 marketing news, trends, and insights shaping the future of AI-driven strategies and ecommerce. - [Welcome to the AI Reputation Economy](https://seafoammedia.com/thinking/lens/welcome-ai-reputation-economy-ai-reputation-management/): Discover the impact of AI reputation management on brand perception and customer trust in the digital age. - [Brand Experience × Customer Experience: The Quiet Shortcut to Revenue, Profit, and Lifetime Value](https://seafoammedia.com/thinking/lens/brand-experience-customer-experience/): Discover how improving brand experience boosts customer loyalty, revenue, and lifetime value in today's competitive market. - [Seafoam Wins Two American Digital Design Awards for Marketing Excellence](https://seafoammedia.com/thinking/news/seafoam-wins-two-american-digital-design-awards-for-marketing-excellence/): Seafoam proudly receives two 2025 American Digital Design Awards for outstanding marketing achievements. - [The Kind of Marketing That Gives Back](https://seafoammedia.com/thinking/lens/the-kind-of-marketing-that-gives-back/): Discover how Seafoam's marketing strategy prioritizes integrity and community impact, fostering genuine connections and growth. - [July 2025 Marketing News, Trends, and Insights](https://seafoammedia.com/thinking/brief/july-2025-marketing-news/): Explore July 2025 Marketing News, highlighting key trends, AI agents, and Gen Z expectations shaping the future of marketing. - [Seafoam Turns Fifteen](https://seafoammedia.com/thinking/news/seafoam-turns-fifteen/): Discover Seafoam's evolution over 15 years, driven by dedication and a unique perspective in every step of our journey. - [Seafoam Wins Vega Award for Best Consulting Website](https://seafoammedia.com/thinking/news/seafoam-wins-vega-award-best-consulting-website/): Discover how Seafoam's design excellence earned a Vega Award for the Best Consulting Website with Purpose First Advisors. - [June 2025 Marketing News, Trends, and Insights](https://seafoammedia.com/thinking/brief/june-2025-marketing-news-trends-insights/): Explore the latest in June 2025 marketing news, including AI integration and its impact on daily marketing strategies. - [Helping a Legacy Brand Grow Without Losing Its Roots](https://seafoammedia.com/thinking/lens/helping-a-legacy-brand-grow-without-losing-its-roots/): Discover how Seafoam evolves while honoring its trusted heritage. Learn strategies to grow without losing core values. - [A Strategic Reset That Helped MMM Reach the Right Clients: Without Compromise](https://seafoammedia.com/thinking/lens/a-strategic-reset-that-helped-mmm-reach-the-right-clients-without-compromise/): Discover how MMM Productions enhanced client outreach and maintained integrity in live media production through a strategic reset. - [Rebranding the Trades: How FOKIS Built a Bold Identity from the Ground Up](https://seafoammedia.com/thinking/lens/rebranding-the-trades-how-fokis-built-a-bold-identity-from-the-ground-up/): Discover how FOKIS Mechanical transformed its brand to stand out in the trades industry and connect with a broader audience. - [Strategy, Trust, and a Gold-Winning Website: How We Repositioned a High-Stakes Consulting Brand](https://seafoammedia.com/thinking/lens/strategy-trust-and-a-gold-winning-website-how-we-repositioned-a-high-stakes-consulting-brand/): Discover how Seafoam helped Purpose First Advisors align strategy and trust for a gold-winning website. - [From SEO to GEO: Your 2025 Playbook for Generative Engine Optimization](https://seafoammedia.com/thinking/lens/what-is-generative-engine-optimization/): Explore what Generative Engine Optimization (GEO) is and its role in shaping search strategies for 2025. Enhance your approach for the digital era. - [May 2025 Marketing News, Trends, and Insights](https://seafoammedia.com/thinking/brief/may-2025-marketing-news/): Discover the latest May 2025 marketing news, featuring trends, AI innovations, and bold brand activations that shape the industry landscape. - [Two Websites, Two Wins: Gold & Silver at the 2025 MUSE Awards](https://seafoammedia.com/thinking/news/top-marketing-agencies-in-st-louis-seafoam-muse-awards/): Discover how Seafoam, one of the top marketing agencies in St. Louis, won Gold & Silver at the 2025 MUSE Awards for exceptional website designs. - [We Believe in Transparency: How AI Is Changing Marketing and Why We’re Using It for You](https://seafoammedia.com/thinking/lens/transparency-in-ai-powered-marketing-seafoam-approach/): Discover how AI-powered marketing enhances transparency and boosts your business with Seafoam's innovative strategies. - [The Best Brands Keep It Simple](https://seafoammedia.com/thinking/lens/best-brands-keep-it-simple-seafoam/): Discover how the best brands excel by keeping their messaging and design simple, ensuring clarity and connection with audiences. - [April 2025 Marketing News, Trends, and Insights](https://seafoammedia.com/thinking/brief/april-2025-marketing-news/): Discover the latest April 2025 marketing news, trends, and AI-driven insights shaping the industry's future. - [Seafoam Wins 2025 MUSE Creative Award for Outstanding Marketing Agency](https://seafoammedia.com/thinking/news/seafoam-wins-2025-muse-award-outstanding-marketing-agency/): Seafoam recognized for excellence in creativity as an Outstanding Marketing Agency at the 2025 MUSE Creative Awards. - [Seafoam Wins Two Web Excellence Awards for Outstanding Website Design](https://seafoammedia.com/thinking/news/seafoam-celebrates-web-excellence-awards-website-design/): Discover how Seafoam's outstanding website design earned two prestigious awards, highlighting our commitment to excellence. - [March 2025 Marketing News, Trends, and Insights](https://seafoammedia.com/thinking/brief/march-2025-marketing-news/): Discover the latest March 2025 marketing news, trends, and insights shaping the industry landscape as technology evolves. - [The 2025 St. Louis Marketing Landscape Report](https://seafoammedia.com/thinking/lens/2025-st-louis-marketing-report/): Discover key insights from the 2025 St. Louis marketing report tailored for business leaders and directors in the region. - [Good Marketing Gets Noticed. Great Marketing Gets Remembered.](https://seafoammedia.com/thinking/lens/great-marketing-gets-noticed-remembered-seafoam/): Discover how great marketing not only gains attention but also creates memorable experiences that resonate with your audience. - [Honored to Be Named Among St. Louis' Best Consulting Firms](https://seafoammedia.com/thinking/news/seafoam-best-consulting-firms-st-louis/): Discover how Seafoam is redefining marketing and earning recognition as one of St. Louis' best consulting firms. - [February 2025 Marketing News + Insights + Events](https://seafoammedia.com/thinking/brief/february-2025-marketing-news-trends-and-insights/): Explore February 2025 marketing news, insights, and events shaping the industry landscape with AI and human connection. - [Building a Brand in the Age of Authenticity](https://seafoammedia.com/thinking/lens/building-a-brand-in-the-age-of-authenticity/): Discover key strategies for building a brand that fosters genuine connections and thrives in today's market of authenticity. - [Reshaping Chaney Windows & Doors' Digital Presence](https://seafoammedia.com/thinking/lens/reshaping-chaney-windows-doors-digital-presence/): Explore the website redesign journey of Chaney Windows & Doors, enhancing its online presence with a fresh seafoam aesthetic. - [January 2025 Marketing News + Insights + Events](https://seafoammedia.com/thinking/brief/january-2025-marketing-news-insights-events/): Explore the latest in January 2025 marketing news, trends, and events shaping the future of AI-driven strategies. - [Seafoam Takes Home Two GDUSA Awards](https://seafoammedia.com/thinking/news/seafoam-takes-home-two-gdusa-awards/): Seafoam announces two GDUSA awards for exceptional design work with Tiny Little Monster and Shiloh, highlighting innovation in design. - [Top Marketing Trends for 2025: A Practical Guide to Future-Proofing Your Strategy](https://seafoammedia.com/thinking/lens/top-marketing-trends-for-2025-a-practical-guide-to-future-proofing-your-strategy/): Explore the top marketing trends for 2025 to future-proof your strategy and achieve lasting success in a dynamic landscape. - [Seafoam Takes Home Vega Web Design Award for Chaney Windows and Doors](https://seafoammedia.com/thinking/news/seafoam-takes-home-vega-web-design-award-for-chaney-windows-and-doors/): Seafoam's web design for Chaney Windows and Doors earns recognition, showcasing our commitment to excellence in digital solutions. - [December 2024 Marketing News + Insights + Events](https://seafoammedia.com/thinking/brief/december-2024-marketing-news-insights-events/): Explore key December 2024 marketing news, insights, and events shaping the industry as the year concludes, highlighting AI-driven strategies and trends. - [Seafoam's Work for Alton & Southern Railway Wins Two w3 Awards](https://seafoammedia.com/thinking/news/seafoams-work-for-alton-southern-railway-wins-two-w3-awards/): Explore Seafoam's rebranding success that won two w3 Awards in transportation website design and excellence. - [Modern Web Design Principles: Building Digital Experiences That Drive Growth](https://seafoammedia.com/thinking/lens/modern-web-design-principles-building-digital-experiences-that-drive-growth/): Learn how modern web design principles can elevate your digital presence with Seafoam's expert strategies and modern design. - [Double Recognition at Web Excellence Awards for St. Louis Website Design](https://seafoammedia.com/thinking/news/double-recognition-at-web-excellence-awards-for-st-louis-website-design/): St. Louis website design firm Seafoam earns two awards for excellence, showcasing our work with Tiny Little Monster and Alton & Southern Railway. - [November 2024 Marketing News + Insights + Events](https://seafoammedia.com/thinking/brief/november-2024-marketing-news-insights-events/): Discover the latest November 2024 marketing news and key events shaping the industry landscape. Stay informed and engaged. - [SearchGPT Launch Signals Major Shift in Digital Marketing Landscape](https://seafoammedia.com/thinking/brief/searchgpt-launch-signals-major-shift-in-digital-marketing-landscape/): Explore how the SearchGPT launch transforms online content discovery and marketing dynamics. Discover the future of digital engagement. - [Seafoam Joins Forces with Trailnet as Premium Business Member](https://seafoammedia.com/thinking/news/seafoam-joins-forces-with-trailnet-as-premium-business-member/): Seafoam proudly joins Trailnet, enhancing community ties in St. Louis through this esteemed partnership as a Premium Business Member. - [Seafoam Named One of St. Louis' Best Marketing Agencies](https://seafoammedia.com/thinking/news/seafoam-named-one-of-st-louis-best-marketing-agencies/): In the dynamic world of marketing, standing out requires more than just following trends. It demands a commitment to timeless... - [October 2024 Marketing News + Insights + Events](https://seafoammedia.com/thinking/brief/october-2024-marketing-news-insights-events/): Discover essential marketing news and insights for October 2024 to stay ahead in the evolving digital landscape. - [Seafoam Wins MUSE Creative Award for Alton & Southern Website](https://seafoammedia.com/thinking/news/seafoam-wins-muse-creative-award-for-alton-southern-website/): Discover how Seafoam's award-winning design elevated the Alton & Southern website in the competitive digital marketing landscape. - [Brand-Centric Marketing: Aligning Strategies for Sustainable Growth](https://seafoammedia.com/thinking/lens/brand-centric-marketing-aligning-strategies-for-sustainable-growth/): Explore brand-centric marketing strategies to enhance visibility and achieve sustainable growth in the digital landscape. - [Welcome Cenna Mawhinney: Seafoam's Newest Designer](https://seafoammedia.com/thinking/news/welcome-cenna-mawhinney-seafoams-newest-designer/): Meet Cenna Mawhinney, our newest design powerhouse, ready to elevate Seafoam's creative landscape with her unique flair and expertise. - [September 2024 Marketing News + Insights + Events](https://seafoammedia.com/thinking/brief/september-2024-marketing-news-insights-events/): Discover the latest marketing news, trends, and events shaping the industry this September 2024 at Seafoam. - [Branding and Marketing: Building a Cohesive Strategy for Business Success](https://seafoammedia.com/thinking/lens/branding-and-marketing-building-a-cohesive-strategy-for-business-success/): Discover how effective branding and marketing can enhance your business success with a cohesive strategy for today's competitive market. - [Seafoam Honored with Future50 Award from St. Louis Small Business Monthly](https://seafoammedia.com/thinking/news/seafoam-honored-with-future50-award-from-st-louis-small-business-monthly/): Seafoam has been recognized with the prestigious Future50 Award by Small Business Monthly, highlighting our role in shaping the future... - [August 2024 Marketing News + Insights + Events](https://seafoammedia.com/thinking/brief/august-2024-marketing-news-insights-events/): Stay informed with the latest marketing news, insights, and events happening in August 2024. Discover industry updates at Seafoam. - [E-commerce Marketing: Core Principles for Long-Term Success](https://seafoammedia.com/thinking/lens/e-commerce-marketing-core-principles-for-long-term-success/): Discover proven strategies for sustainable growth in the fast-paced world of e-commerce marketing. Maximize your success with these core principles. - [Revitalizing the Branding & Website Design for The Fox's St. Louis Teen Talent Competition](https://seafoammedia.com/thinking/lens/revitalizing-branding-website-design-the-foxs-st-louis-teen-talent-competition/): Discover how Seafoam transformed the St. Louis Teen Talent Competition's branding, in partnership with FoxPACF, to empower young artists. - [July 2024 Marketing News + Insights + Events](https://seafoammedia.com/thinking/brief/july-2024-marketing-news-insights-events/): Stay informed with the latest trends in July 2024 marketing news, highlighting the growing role of AI integration in all marketing aspects. - [Seafoam Wins GDUSA American Digital Design Award for Alton & Southern Railway Website](https://seafoammedia.com/thinking/news/seafoam-wins-gdusa-american-digital-design-award-for-alton-southern-railway-website/): Discover how Seafoam's exceptional design for Alton & Southern Railway website earned them the GDUSA American Digital Design Award. - [Elevating Brand Presence: Tiny Little Monster's Website Redesign](https://seafoammedia.com/thinking/lens/elevating-brand-presence-tiny-little-monsters-website-redesign/): Discover how Seafoam's collaboration with Tiny Little Monster transformed their website, amplifying their brand's personality and values. - [June 2024 Marketing News + Insights + Events](https://seafoammedia.com/thinking/brief/june-2024-marketing-news-insights-events/): Stay updated with the latest marketing insights, events, and trends in June 2024. Discover how AI technology is enhancing marketing strategies and customer experiences. - [Google's Leaked Document Reinforces the Power of Brand Strategy](https://seafoammedia.com/thinking/brief/googles-leaked-document-reinforces-the-power-of-brand-strategy/): Discover how a leaked Google document highlights the significance of brand strategy in SEO. Gain valuable insights for boosting organic traffic. Language: US English - [SNL Painting's Transformation: Building a Foundation for Sustainable Marketing Growth](https://seafoammedia.com/thinking/lens/snl-paintings-transformation-building-a-foundation-for-sustainable-marketing-growth/): As a marketing agency specializing in crafting comprehensive, customized strategies, we’ve had the privilege of working with businesses across various... - [Key Insights from Google Marketing Live 2024 on AI-Driven Advertising](https://seafoammedia.com/thinking/brief/key-insights-from-google-marketing-live-2024-on-ai-driven-advertising/): Unlock valuable knowledge on AI-driven advertising from Google Marketing Live 2024. Stay ahead of the digital marketing game with these key insights. - [Navigating Google’s latest enhancements to its Search Generative Experience (SGE)](https://seafoammedia.com/thinking/brief/navigating-seo-google-ai-updates-innovations/): Stay ahead of SEO Google AI advancements powered by AI. Enhance your search visibility and drive organic traffic. - [May 2024 Marketing News + Insights + Events](https://seafoammedia.com/thinking/brief/may-2024-marketing-digest-insights-events/): Discover the top marketing trends for May 2024, including strategic AI implementation, purpose-driven content, preparing for Google's SGE, and the rise of ABM and GTM plays. Plus, get Seafoam's insights on navigating the evolving landscape and a list of must-attend events. - [80+ Location Alter Trading Partners with Seafoam to Strengthen Social Media Presence and Engage Customers](https://seafoammedia.com/thinking/lens/80-location-alter-trading-partners-with-seafoam-to-strengthen-social-media-presence-and-engage-customers/): Discover how Seafoam helped Alter Trading, a leading scrap metal recycling company, strengthen their social media presence, engage customers, and achieve impressive results through a tailored, multi-faceted strategy. - [Seafoam Helps 120-Year-Old Railroad Embrace Digital Transformation](https://seafoammedia.com/thinking/lens/seafoam-helps-120-year-old-railroad-embrace-digital-transformation/): When Alton & Southern Railway needed to bring their century-old brand into the digital age, they turned to Seafoam Media’s... - [April 2024 Marketing News + Insights + Events](https://seafoammedia.com/thinking/brief/april-2024-marketing-digest-insights-events/): Discover the top marketing trends for April 2024, including strategic AI application, partnerships, user-generated content, and social media focus. Plus, get Seafoam's insights on navigating these changes and a roundup of the month's must-attend events. - [Making the Weather: Backward Planning for a Successful Content Marketing Strategy](https://seafoammedia.com/thinking/lens/backward-planning-for-a-successful-content-marketing-strategy/): The term backward planning is borrowed from the educational field, and it describes the best way to define objectives and... - [What Do You Do When Your Digital Marketing Doesn’t Work Anymore?](https://seafoammedia.com/thinking/lens/what-do-you-do-when-your-digital-marketing-doesnt-work-anymore-2/): It has been about six months since the world first turned upside down. From mandatory shutdowns to supply chain disruptions,... - [Seafoam Media Celebrates its 10th Anniversary!](https://seafoammedia.com/thinking/news/seafoam-media-celebrates-its-10th-anniversary/): We’ve got to celebrate. Because from the Great Recession to ... whatever this era is, we’ve put our hearts and... - [How to Use Digital Marketing to Survive a Recession](https://seafoammedia.com/thinking/brief/how-to-use-digital-marketing-to-survive-a-recession-2/): Like the ebb and flow of the ocean, the U.S. economy is fluid. Ensure your brand’s future by learning how to use digital marketing to survive a recession. - [What Creating a Bad Website Taught Us About Good Design](https://seafoammedia.com/thinking/lens/what-creating-a-bad-website-taught-us-about-good-design/): Here’s an interesting challenge: ask a group of creative professionals to create something bad, on purpose, to use as a... - [Good Digital Marketing is Worth the Investment. Here’s Why.](https://seafoammedia.com/thinking/lens/good-digital-marketing-is-worth-the-investment-heres-why/): Why is digital marketing so expensive? We think it's an investment in the future success of your brand. Let us break down why good marketing is worth it. - [Brand Guide Dos and Don’ts](https://seafoammedia.com/thinking/lens/brand-guide-dos-and-donts/): Here are a few of the epiphanies we as a team had as we wrote our own brand bible and a few of the best practices we share with our clients. - [The Seafoam Team Digs Maplewood](https://seafoammedia.com/thinking/news/the-seafoam-team-digs-maplewood/): At Seafoam, we're proud to be part of the thriving Maplewood community. Take a look at some of our favorites around town and at Taste of Maplewood. - [The Seafoam Team Celebrates Seafoam Day Q1 2019](https://seafoammedia.com/thinking/news/seafoam-day-q1-2019/): Every quarter, the Seafoam team takes a bit of time to pause and reflect on our company's progress. Here’s what we did for Seafoam Day Q1 2019. - [Seafoam’s Professional New Year’s Resolutions for 2019](https://seafoammedia.com/thinking/news/seafoams-professional-new-years-resolutions-for-2019/): The start of a New Year empowers us to look toward new success. Here are just some of the Seafoam team's professional New Year's resolutions for 2019. - [What We’re Thankful for in 2018](https://seafoammedia.com/thinking/news/thankful-for-2018/): The team at Seafoam shares what they are thankful for – both professionally and personally – on Thanksgiving Day of 2018. - [What's your seashore? | Part Seven | Liz Conquers the World](https://seafoammedia.com/thinking/news/whats-your-seashore-part-seven-liz-conquers-the-world/): Seafoam's Director of Client Strategy, Liz Oeltjen, faces one of the most difficult challenges of her life and conquers it with the force of a steamroller. - [The Weekly Crest gets a new look for autumn](https://seafoammedia.com/thinking/news/weekly-crest-gets-a-new-look-for-autumn/): Seafoam reveals the next chapter of our free weekly email newsletter, The Weekly Crest, plus we provide info on how to subscribe. - [I want the whole picture and nothing but the picture... – by Matt Lodge](https://seafoammedia.com/thinking/news/i-want-the-whole-picture-and-nothing-but-the-picture-by-matt-lodge/): Seafoam’s Matt Lodge chats about how his role as a Digital Marketing Analyst helps him measure and adjust clients’ strategies for the future. - [What's your seashore? | Part Six | Brian takes us on a journey down the great Mississippi River.](https://seafoammedia.com/thinking/news/brian-takes-us-on-a-journey-down-the-great-mississippi-river/): In part six of What's Your Seashore, Seafoam's Business Process Analyst, Brian Martin, opens up his heart and takes us on an emotional journey down the great Mississippi River. - [What's your seashore? | Part Five | Holly S. shows us something good to read.](https://seafoammedia.com/thinking/news/holly-s-shows-us-something-good-to-read/): In part five of What's Your Seashore, Seafoam's Writer, Holly Sinclair, shares her love for reading, along with some great books that you should check out ASAP. - [Seafoam Day Q3 2018](https://seafoammedia.com/thinking/news/seafoam-day-q3-2018/): Once every quarter, the Seafoam team pauses to reflect on our past and define our future. Here’s everything that’s happened since our last Seafoam Day! - [What's Your Seashore? | Part Four | Holly W. Introduces us to her Pup, Ellie](https://seafoammedia.com/thinking/news/holly-w-introduces-us-to-her-pup-ellie/): In part four of What's Your Seashore, Seafoam's Brand Engagement Specialist, Holly Wentworth, shares her love for her Pomeranian, Ellie. - [What's Your Seashore? | Part Three | Nikki Exercises in the Great Outdoors](https://seafoammedia.com/thinking/news/nikki-exercises-in-the-great-outdoors/): In part three of What's Your Seashore, Seafoam's owner and founder, Nikki Bisel, talks about her ideal seashore in the great outdoors. - [Beyond the Blog, by Holly Wentworth](https://seafoammedia.com/thinking/news/beyond-the-blog-by-holly-wentworth/): Seafoam’s Holly Wentworth chats about how her role as a Brand Engagement Specialist helps her leverage content creation to engage our clients’ customers. - [What's Your Seashore? | Part Two | Courtney Loves The 1975](https://seafoammedia.com/thinking/news/courtney-loves-the-1975/): In part two of What's Your Seashore, Seafoam's Courtney Egner dishes on one of her favorite things in the world: The 1975! - [What's your seashore? | Part One | The Story Behind the Name](https://seafoammedia.com/thinking/news/the-story-behind-the-name/): In part one of What's Your Seashore, Seafoam's owner and founder, Nikki Bisel, talks about how her marketing agency received its identity. - [Superhero Poll: What Brands can Learn from your Favorite Superheroes](https://seafoammedia.com/thinking/lens/ss14-what-brands-can-learn-from-your-favorite-superheroes/): Your team may not fight crime on the weekends or have superpowers, but there is a lot your brand can learn from your favorite superheroes and the companies that invented them. - [Seafoam celebrates 8-year-anniversary by welcoming TWO new crew members + an interview with Nikki Bisel!](https://seafoammedia.com/thinking/news/eight-year-anniversary/): This past week was an exciting one for Seafoam. Aside from celebrating our eighth year of being in business, we also added two crew members to our team! - [Seafoam Marketing Challenge](https://seafoammedia.com/thinking/news/seafoam-marketing-challenge/): The Seafoam Marketing Challenge is a program designed to give local high school students real-world marketing experience by intertwining their... - [Three Ways to Maximize Your Nonprofit Marketing Strategy Budget](https://seafoammedia.com/thinking/lens/three-ways-maximize-nonprofit-marketing-strategy-budget/): Marketing can be a complex beast to tame, especially for businesses strapped for cash. Here are three easy ways to maximize your nonprofit marketing strategy while on a tight budget. - [The Do’s and Don’ts of Nonprofit Marketing](https://seafoammedia.com/thinking/lens/the-dos-and-donts-of-nonprofit-marketing/): Building a nonprofit marketing strategy is quite different than plotting an online course for the for-profit brands we usually represent. Here are some do’s and don’ts we learned to live by... - [Seafoam Inspires the Next Generation of Digital Marketers with the Seafoam Marketing Challenge](https://seafoammedia.com/thinking/news/seafoam-inspires-next-generation-digital-marketers-seafoam-marketing-challenge/): Earlier this month, we stormed the walls of the Maplewood-Richmond Heights High School to launch the Seafoam Marketing Challenge! Here’s what that means for both Maplewood and the digital marketing industry. - [TEAM ROUNDUP: Text Message Marketing Can be Just as Dreadful as Telemarketing](https://seafoammedia.com/thinking/brief/team-roundup-text-message-marketing-as-dreadful-as-telemarketing/): Last week, we revealed how our readers and social media followers prefer to keep in touch with their family and friends. This week, our team discusses how to not enrage your loyal and/or prospective customers via personal communication platforms. - [POLL RESULTS: How do you prefer to keep in touch with family and friends?](https://seafoammedia.com/thinking/brief/poll-results-prefer-keep-touch-family-friends/): Following last week’s poll, we reveal which forms of communication you use to stay in touch with loved ones and tease our deeper dive for next week. - [Are Apple’s Anti-Web Tracking Services a Threat to the Marketing Industry?](https://seafoammedia.com/thinking/brief/anti-web-tracking-services-threaten-marketing-industry/): Zach Laidlaw, Brand Manager of Seafoam Media, weighs in on anti-web tracking services and what the marketing industry should do about it. - [What We’re Thankful for in 2017](https://seafoammedia.com/thinking/news/thankful-for-2017/): As you sit to give thanks and spread holiday cheer, here are some things our team is thankful for this year. – Happy Thanksgiving! - [POLL RESULTS: Where are you most likely to shop online?](https://seafoammedia.com/thinking/brief/poll-results-likely-shop-online/): In the second edition of our poll results analysis, we dive into the best places to sell your products online before Black Friday and Cyber Monday. - [What Makes a Successful Brand Successful?](https://seafoammedia.com/thinking/lens/what-makes-successful-brand-successful/): What if you could guarantee that your business doesn’t fail? Here are the three keys to building and maintaining a successful brand. - [The Number One Mistake Brands Make with Their Content Marketing Strategy (and How to Fix It)](https://seafoammedia.com/thinking/lens/number-one-mistake-brands-make-with-their-content-marketing-strategy/): Creating content for content’s sake isn’t valuable. Here’s everything your brand needs to know about getting the most out of its content marketing strategy. - [[ROUNDTABLE] You’re Stranded on an Island with a Smartphone and Three Apps. Which ones do you choose?](https://seafoammedia.com/thinking/news/roundtable-youre-stranded-island-smartphone-three-apps-ones-choose/): What if you were stranded on an island with only a smartphone and three of your favorite apps? Which would you choose? Here’s what our team had to say... - [POLL RESULTS: Which of these do you most often use Google to search for?](https://seafoammedia.com/thinking/brief/poll-results-which-of-these-do-you-most-often-use-google-to-search-for/): The results from our Google Survey are in! Click to see how these findings have the power to impact your brand's marketing strategy. - [Identifying Our Core Clients, by Courtney Egner](https://seafoammedia.com/thinking/news/identifying-core-clients-courtney-egner/): Seafoam’s Courtney Egner discusses how the sales process she developed helps her identify, engage with and onboard our family of core clients. - [Build a Brand Ambassador Army with the Power of Social Influence](https://seafoammedia.com/thinking/lens/brand-ambassador-army/): Your brand’s success hinges on the engagement it receives online and beyond. Build your own brand ambassador army by following these tips... - [Driving Client Success, by Ashlee Bross](https://seafoammedia.com/thinking/news/driving-client-success-ashlee-bross/): Seafoam’s Ashlee Bross discusses how she manages client communications to ensure their goals are met and needs are being satisfied. - [What the Great American Eclipse Can Teach Your Brand About Opportunistic Marketing](https://seafoammedia.com/thinking/brief/great-american-eclipse-can-teach-brand-opportunistic-marketing/): Although the Great American Eclipse lasted only moments, the marketing lesson it offered your business is eternal. Were you paying attention? - [Do I Need SSL? Why Getting a Certificate is a Must For Your Website](https://seafoammedia.com/thinking/lens/do-i-need-ssl-getting-a-certificate-is-a-must-for-your-website/): If you're concerned about online security, you've probably asked yourself, "Do I need SSL?" Learn how an SSL Certificate will maximize your site's safety. - [Owner and Founder, Nikki Bisel, Explains How to Build a Website That is Beautiful, Functional and Effective](https://seafoammedia.com/thinking/lens/nikki-bisel-explains-how-to-build-a-website-that-is-beautiful-functional-and-effective/): Earlier this year, Nikki Bisel sat down with the West St. Louis Chamber of Commerce to discuss how to build a website that is functional and effective. - [Seafoam’s Team of 10 Participates in Seafoam Day Q2 2017](https://seafoammedia.com/thinking/news/seafoams-team-10-participates-seafoam-day-q2-2017/): Once every three months, Seafoam's boldest and brightest gather to partake in a celebration of camaraderie. Here’s what we did on Seafoam Day Q2 2017. - [What is Marketing? | Part Four: Web Design and Development](https://seafoammedia.com/thinking/lens/what-is-marketing-part-four-web-design-development/): In this final part of our “What is Marketing?” series, we discuss how web design and development facilitate online engagement and boost conversion rates. - [What is Marketing? | Part Three: Search Engine Optimization](https://seafoammedia.com/thinking/lens/what-is-marketing-part-three-seo/): In this third part of our “What is Marketing?” series, we discuss how SEO makes a brand’s products and services more accessible throughout the web. - [What is Marketing? | Part Two: Social Media](https://seafoammedia.com/thinking/lens/what-is-marketing-part-two-social-media/): In this second part of our “What is Marketing?” series, we discuss how social media engagement can be leveraged to create loyal customers. - [What is Marketing? | Part One: Content Creation](https://seafoammedia.com/thinking/lens/marketing-part-one-content-creation/): In this first part of our “What is Marketing?” series, we discuss how content creation influences a brand’s ability to engage with its customers. - [The Art of Writing: Adding Craft to Content, by Holly Sinclair](https://seafoammedia.com/thinking/news/art-writing-adding-craft-content-holly-sinclair/): Seafoam Media’s Holly Sinclair discusses how the art of writing helps her craft leading content for our family of clients. - [Announcements From Seafoam Media](https://seafoammedia.com/thinking/news/announcements-seafoam-media/): A lot has happened with our agency over the last several months, and we want to share the great news with you! Let's dive in… - [Understanding the Psychology of Thoughtful Web Design, by Perri Beeman](https://seafoammedia.com/thinking/news/understanding-psychology-thoughtful-web-design-perri-beeman/): Seafoam Media’s Perri Beeman explains how thoughtful web design has the power to influence customers’ perceptions of a brand. - [Join Seafoam Media for a Lunch and Learn on “Social Media for Small Businesses”](https://seafoammedia.com/thinking/news/social-media-for-small-businesses-seminar/): Social media’s rapid growth has made these platforms impossible to ignore. Learn how to leverage social media for small businesses at our live seminar… - [Three Things Your Brand Can Learn From the United Airlines Mishap](https://seafoammedia.com/thinking/brief/three-things-brand-can-learn-united-airlines-mishap/): All brands will face highs and lows. Ensure yours doesn’t suffer a United Airlines mishap of its own by considering these three key learning points... - [The Power of Search Engine Optimization, by Brian Martin](https://seafoammedia.com/thinking/news/power-search-engine-optimization-brian-martin/): Seafoam’s Brian Martin discusses the power of search engine optimization and how he leverages his expertise to increase clients’ online visibility. - [Six Reasons Social Media is the Future of Content Marketing](https://seafoammedia.com/thinking/lens/six-reasons-social-media-future-content-marketing/): Content no longer only exists on your website. Content marketing can now be directly tied to social media. Here’s why you should get started now… - [Three Iconic Ways Brands Have Used Emoji In Digital Marketing Campaigns](https://seafoammedia.com/thinking/lens/three-iconic-ways-emoji-used-digital-marketing-campaigns/): A picture says a thousand words! We dive into three recent examples of mainstream brands using emoji in digital marketing. - [How To Use Emoji in Digital Marketing](https://seafoammedia.com/thinking/lens/use-emoji-digital-marketing/): How often do you type online with emoji? We discuss the evolution of these digital characters and the best use cases for emoji in digital marketing. - [Assembling an Elite Team is Key to Building Business Success](https://seafoammedia.com/thinking/lens/seafoam-academy-101-assembling-elite-team-key-building-business-success/): Considering our clients and our agency, Seafoam often asks what it takes to thrive. For us, assembling an elite team is key to building business success. - [Building Seafoam Media, Told by Founder and Owner, Nikki Bisel](https://seafoammedia.com/thinking/news/building-seafoam-media-told-by-founder-and-owner-nikki-bisel/): Behind every great organization is a fearless leader who dares to build something out of nothing. This is the story of Nikki Bisel, Seafoam’s founder. - [A Deep Dive into Marketing Strategy, by Liz Oeltjen](https://seafoammedia.com/thinking/news/deep-dive-marketing-strategy-liz-oeltjen/): Seafoam Media’s Liz Oeltjen dives deep into why having a creative and intelligent marketing strategy is a necessary asset to all successful businesses. - [The Internet Marketing Sales Funnel: Traditional Meets Digital](https://seafoammedia.com/thinking/lens/internet-marketing-sales-funnel-traditional-meets-digital/): Marketing changes fast. Technology changes even faster. This creates quite the hurdle when you’re looking to modernize your marketing and... - [Content Strategy, Explained by Zach Laidlaw](https://seafoammedia.com/thinking/news/content-strategy-explained-zach-laidlaw/): Seafoam’s Zach Laidlaw explains why content strategy became so vital to the marketing industry and how content marketing is evolving into 2017. - [Why You Need Digital Marketing Help](https://seafoammedia.com/thinking/lens/need-digital-marketing-help/): This article started simply enough. We wanted to take a look at some of the changes made to Google Penguin... - [Seafoam Media Welcomes the Public for St. Louis Design Week](https://seafoammedia.com/thinking/news/seafoam-media-welcomes-the-public-for-st-louis-design-week/): Join Seafoam Media during St. Louis Design Week as we dive into the impact that purposeful design can have on one's desires, decisions and life in general. - [Shakespeare In The Streets, A Hauntingly Good Time](https://seafoammedia.com/thinking/news/shakespeare-in-the-streets/): It's time for Shakespeare in the Streets to take over Sutton Blvd on Sept. 16th through the 18th. Follow #SITSMaplewood on social media for all the fun. - [How To Use Marketing Automation To Generate Quality Leads](https://seafoammedia.com/thinking/lens/marketing-automation-generate-quality-leads/): You may have heard the term marketing automation buzzing around lately. What is it exactly and how can it help your company? - [Seafoam Media's Summer Reading List (Part 2)](https://seafoammedia.com/thinking/news/seafoam-medias-summer-reading-list/): Our last blog looked at some of our favorite business books. Seafoam's summer reading list continues with another batch of our favorite books. - [Seafoam's Best Business Books](https://seafoammedia.com/thinking/news/seafoams-best-business-books-list/): This week we look at the books that have influenced the Seafoam Media team. We proudly present Seafoam's best business books reading list. - [What You Need to Know About the Google Algorithm Update](https://seafoammedia.com/thinking/brief/google-algorithm-update/): While some changes are minor, others can make or break a website’s rankings. We took a look at the most recent Google algorithm update to see whats new. - [Heads Will Bowl](https://seafoammedia.com/thinking/news/heads-will-bowl/): This year in honor of the centennial of a local landmark, Saratoga Lanes, the festival added a twist. They called it Heads Will Bowl. - [How to Improve Your Website Design to Increase Conversions](https://seafoammedia.com/thinking/lens/how-to-improve-your-website-design-to-increase-conversions/): To get those conversions you need a quality website. Our St. Louis website design firm can improve your website design to increase conversions. - [How to Approach Reputation Management in a Digital World](https://seafoammedia.com/thinking/lens/approach-reputation-management-digital-world/): Online reputation management is not just about what the brand is doing, how it interacts with people, it’s voice, values, and how it responds to challenges. - [Tips For Small Businesses On Social Media](https://seafoammedia.com/thinking/lens/tips-for-small-businesses-on-social-media/): Is Your social media authentic? Discover how to make the most of your social media account with these social media tips for small business. - [Baby Got Backlinks](https://seafoammedia.com/thinking/lens/baby-got-backlinks/): You know we are total SEO nerds. We live for this stuff! So, as promised, our newest SEO rap; Baby Got Backlinks. May Sir Mix-A-Lot forgive us... - [LinkedIn Loopholes and How to Get the Most Out of Your Page](https://seafoammedia.com/thinking/lens/linkedin-loopholes/): LinkedIn has a unique market niche in the social media world. which means you need to find out the secret LinkedIn loopholes and best practices. - [What are Backlinks and Why Do I Need Them?](https://seafoammedia.com/thinking/lens/what-are-backlinks/): As a St. Louis SEO company we like to talk backlinks. But before you dive in and cover this topic, you need to know, "what are backlinks?" - [Don’t Skip This Crucial Step When Creating Your Website](https://seafoammedia.com/thinking/lens/wireframes-for-websites/): Wireframes for websites are crucial for creating the site you want. Don't skip this important step in the web development process. - [Understanding Local SEO, Why Your Company Can't Ignore It](https://seafoammedia.com/thinking/lens/understanding-local-seo/): Ranking on Google organically is not enough. Understanding local SEO is an important piece of the puzzle; one your company can't afford to ignore. - [Social Media Branding; Choosing Your Platform, Wisely](https://seafoammedia.com/thinking/lens/social-media-branding/): Today we offer some things to think about in terms of social media branding for your business with some GIF's from a great movie to illustrate our point. - [The Importance of Community Collaboration; Lessons From The Maplewood Coffee Crawl](https://seafoammedia.com/thinking/news/importance-business-collaboration-lessons-maplewood-coffee-crawl/): When you are a small business, it’s so important to be part of your community. Not only for PR and creating a buzz, but for community collaboration. - [What Social Media Algorithms Mean for Brands](https://seafoammedia.com/thinking/brief/socialmediaalgorithms/): With social media algorithms taking over, now more than ever is time to hone in on a social media strategy and get your content seen by your customers. - [Inspirational Quotes That Changed Our Lives](https://seafoammedia.com/thinking/news/inspirational-quotes-that-changed-our-lives/): These inspirational quotes forever changed our way of thinking and working and we hope they will also change yours. - [Going, Going, Gone: Social Media and FOMO](https://seafoammedia.com/thinking/lens/socialmediaandfomo/): Are you placing an emphasis on FOMO in your online marketing? Using the tips in this infographic can help you capitalize on today's social media culture. - [Ribbon Cutting for the Maplewood Chamber of Commerce](https://seafoammedia.com/thinking/news/ribbon-cutting-for-maplewood-chamber-of-commerce/): Seafoam Media we are excited to announce we are officially part of the Maplewood Chamber of Commerce! We are enjoying all that Maplewood has to offer. - [Start 2016 With a Social Media Strategy for Your Business](https://seafoammedia.com/thinking/lens/start-2016-with-a-social-media-strategy/): A social media strategy is fundamental in order to be successful online. Here are some key factors to consider when creating a social media strategy. - [What A Presidential Campaign Can Teach About Domain Name Renewal](https://seafoammedia.com/thinking/brief/presidential-campaigns-and-domain-name-renewal/): When you have a website, domain name renewal is one of the most important things to remember. - [4 Ways to Improve WordPress Security](https://seafoammedia.com/thinking/lens/4-ways-to-improve-wordpress-security/): Even with the perfect looking website and engaging material, WordPress security is the most important things a website owner needs to be concerned with. - [How to Successfully Work Remotely](https://seafoammedia.com/thinking/lens/how-to-successfully-work-remotely/): Here are a few tips on how to successfully work remotely, avoid the pitfalls that can come from working from home. - [Why Instagram is Awesome for B2B Marketing](https://seafoammedia.com/thinking/lens/why-instagram-is-awesome-for-b2b-marketing/): If your brand image needs a boost, Instagram for B2B marketing might be the solution for you. You can use Instagram to take your brand to a whole new level. - [How to Better Understand Your Customers with Social Media Tools](https://seafoammedia.com/thinking/lens/how-to-better-understand-your-customers-with-social-media-tools/): The world of e-commerce is incredibly competitive and challenging. It's vital to understand your customers to retain them and gain more. - [How to Make Your SEO Count in a Mobile World](https://seafoammedia.com/thinking/lens/how-to-make-your-seo-count-in-a-mobile-world/): The mobile market is affecting SEO now, and will continue to change in the future. Here are steps you can take to lead mobile customers to your website. - [7 Social Media Trends that are Worth Your Time](https://seafoammedia.com/thinking/brief/7-social-media-trends-that-are-worth-your-time/): Chasing social media trends are as challenging as catching a butterfly. But, these 7 social media trends should give you some insight one which to follow. - [Why SEO is Important For Your Business](https://seafoammedia.com/thinking/lens/why-seo-is-important-for-your-business/): In order to succeed with your online presence, your business needs to have an SEO strategy in place. Here’s a list of five reasons why SEO is imporant. - [5 Tips for Creating an Authentic Brand](https://seafoammedia.com/thinking/lens/5-tips-for-creating-an-authentic-brand/): Successful brands are authentic and honest online. With these ideals in mind, follow our tips to creating an authentic brand in order to succeed. - [How to Handle Customer Complaints Online](https://seafoammedia.com/thinking/lens/how-to-handle-customer-complaints-online/): Social media is a great place for your brand to show customer service, and it's important to know how to handle customer complaints online. - [7 Tips for Hiring an SEO Firm](https://seafoammedia.com/thinking/lens/7-tips-for-hiring-an-seo-firm/): As it becomes more challenging each day to be noticed online, SEO services are becoming more appealing . Hiring an SEO firm can be easy with these 7 tips. - [A Logo’s Worth A Thousand Words](https://seafoammedia.com/thinking/brief/a-logos-worth-a-thousand-words/): The new google logo has majorly changed for the first time since the last millennium. But, do you know what this change means? - [Painting a Picture: Visual Content Matters](https://seafoammedia.com/thinking/lens/painting-a-picture-visual-content-matters/): Visual content is key to selling any product or service. Images are exceedingly powerful vehicles for engaging, reaching and converting prospects. - [Corporate Social Media Fails and Lessons to Learn From Them](https://seafoammedia.com/thinking/brief/corporate-social-media-fails-and-lessons-to-learn-from-them/): Keeping up in social sometimes means making big mistakes. Let’s look at some of the biggest hashtag and social media fails, and learn from their mistakes. - [How influential is Color? What Your Logo Color Says About You](https://seafoammedia.com/thinking/lens/how-influential-is-color-what-your-logo-color-says-about-you/): Studies found a strong correlation between colors and emotion. This info graphic shows that choosing a logo color is crucial to how your brand is viewed. - [99 SEO Problems](https://seafoammedia.com/thinking/brief/99-seo-problems/): The first, and probably only, rap from Seafoam Media, 99 SEO Problems. I got ninety-nine problems but a click ain't one! - [I Got 99 Problems But The Conversion Ain't One](https://seafoammedia.com/thinking/lens/i-got-99-problems-but-the-conversion-aint-one/): There're many issues to tackle when it comes to digital marketing, but your conversion rate may be the most important. Is your website converting customers? - [4 Email Marketing Tips to Get Your Messages Opened](https://seafoammedia.com/thinking/lens/4-email-marketing-tips-to-get-your-messages-opened/): People receive too many and to get the most out of every email, they have to first get opened. Try our 4 email marketing tips to get noticed! - [6 Simple Twitter Tips for the Beginner](https://seafoammedia.com/thinking/lens/6-simple-twitter-tips-for-the-beginner/): To make sure you get off on the right track with your Twitter marketing, and make yourself known amongst the many users, here are our favorite Twitter Tips. - [“See First” Comes to Your Facebook News Feed](https://seafoammedia.com/thinking/brief/see-first-comes-to-your-facebook-news-feed/): Over a billion people use Facebook and the Facebook News Feed is at the main reason for this success. A new feature, "See It" is added this month. - [Top 5 Apps for Community Managers](https://seafoammedia.com/thinking/lens/top-5-apps-for-community-management/): It’s vital to stay up-to- date on current trends in digital world. So, we gathered our favorite apps for community managers to help you do your best work. - [6 Bad Marketing Habits to Nix](https://seafoammedia.com/thinking/lens/6-bad-marketing-habits-to-nix/): Everyone get's stuck in bad habits, but when it comes to the fast pace and ever changing nature of marketing, you need to nix these bad habits in the bud! - [Why Your Small Business Needs a LinkedIn Company Page](https://seafoammedia.com/thinking/lens/why-your-small-business-needs-a-linkedin-company-page/): This post will cover why your small business can benefit from having a social media presence on LinkedIn and how a LinkedIn Company page will help. - [More Executives Using Social Media for Business](https://seafoammedia.com/thinking/brief/executives-embracing-social-media/): This blog explores why more executives and business owners are using social media for business and expands on how to get yours to embrace it. - [5 More Ways to Be More Productive](https://seafoammedia.com/thinking/lens/5-more-ways-to-be-productive/): In this blog, our newest team member (and copywriter) Erin dishes out some best tips to be more productive in work and in your personal life! - [3 Fixes That Can Improve SEO in a Day](https://seafoammedia.com/thinking/lens/3-quick-fixes-that-can-improve-seo-in-a-day/): Long term SEO results don't happen overnight, but you can make certain changes to help make a fast impact for your website's rankings. See our top 3 tips! - [How Social and SEO are like Superheroes](https://seafoammedia.com/thinking/lens/how-social-and-seo-are-like-superheroes/): Is your business beaming the distress signal when it comes to good social and SEO strategy? See some tips to combine your efforts and feel like a superhero! - [Why Content is Like Craft Beer](https://seafoammedia.com/thinking/lens/why-content-is-like-craft-beer/): In this post, we share an infographic on content creation and how it's similar to running your own craft brewery! - [4 Life Hacks to Be More Efficient at Work](https://seafoammedia.com/thinking/lens/4-life-hacks-to-be-more-productive-at-work/): Swamped with to-do lists, meetings, and projects? We all need more time when it comes to our work. Here are 4 life hacks you can use to be more efficient! - [How Your Business Can Utilize Influencer Marketing](https://seafoammedia.com/thinking/lens/how-your-business-can-utilize-influencer-marketing/): There are many ways to promote your business in the digital era. See why influencer marketing is one of the best strategies you can use in our latest post! - [3 Great Strategies for Local Link Building](https://seafoammedia.com/thinking/lens/3-great-strategies-for-local-link-building/): Generating backlinks is a must for small businesses wanting to boost domain authority and SEO. In this post, we cover 3 tips for local link building! - [Seafoam Profile: Liz Oeltjen](https://seafoammedia.com/thinking/news/seafoam-profile-liz-oeltjen/): Meet the latest addition to the Seafoam Media team: Liz Oeltjen! - [What's Trending in Modern Web Design?](https://seafoammedia.com/thinking/brief/whats-trending-in-modern-web-design/): In this blog post, we take a look at three different concepts being utilized by web designers in many popular, modern sites. - [5 Ways to Make Your Home Office More Productive](https://seafoammedia.com/thinking/lens/5-ways-to-make-your-home-office-more-productive/): Working from home? Check out this list of simple tips to make your remote work space a more productive environment for getting tasks finished. - [3 Simple Steps to Better URLs](https://seafoammedia.com/thinking/lens/3-simple-steps-to-better-urls/): What makes a URL more likely to be clicked? In this blog post, we cover a few tips for optimizing the structure of your URL's for humans AND search engines! - [The Alphabet of Content Marketing](https://seafoammedia.com/thinking/lens/the-alphabet-of-content-marketing/): Get schooled with this handy infographic from Instapage, which delves into the many letters (or layers) that make up effective content marketing. - [3 Nifty Ways to Get Website Content Ideas](https://seafoammedia.com/thinking/lens/5-nifty-ways-to-get-website-content-ideas/): In this blog post, we cover three tools to help you overcome writer's block! These website content ideas are free and can help you generate topic ideas. - [Slack Just Got Way Better](https://seafoammedia.com/thinking/brief/slack-just-got-way-better/): Slack, the workplace communication tool, will be integrating screen sharing and voice chat features from another app, ScreenHero! - [The State of Modern Digital Marketing](https://seafoammedia.com/thinking/brief/the-state-of-modern-digital-marketing/): In this blog post, we share an infographic from SmartInsights and TFM&A, featuring some insightful knowledge on the state of modern digital marketing. - [How Can You Repost Content Effectively?](https://seafoammedia.com/thinking/lens/how-can-you-repost-content-effectively/): How often should you re-use articles and blog posts that you've written? In this post, we share some helpful advice to help you reach a bigger audience. - [3 Ways SEO is Evolving](https://seafoammedia.com/thinking/brief/3-ways-seo-is-evolving/): What aspects of SEO should you be focusing on? In this post, we cover semantic search and other things that make an important impact on search rankings. - [The Hidden Goldmine That is Your Thank You Page](https://seafoammedia.com/thinking/lens/the-hidden-goldmine-thank-you-page/): How can you optimize your website's thank you page? We've got a list of 5 great ideas in our latest blog post that will help boost your customer engagement: - [Get to the Top of Google With These Local SEO Tips](https://seafoammedia.com/thinking/lens/get-to-the-top-of-google-with-these-local-seo-tips/): In this week's blog, we share an infographic with local SEO tips to help you optimize your website for the best ranking possible! - [This Infographic Has the Secrets to Writing a Good Blog Post](https://seafoammedia.com/thinking/lens/writing-a-good-blog-post/): What do you need to know when writing a good blog post? Take a look at this infographic to see one of the most crucial elements to building authority. - [A Look at the Psychology of Color in Marketing](https://seafoammedia.com/thinking/lens/a-look-at-the-psychology-of-color-in-marketing/): What colors should your brand be using? In this blog post, we take a quick peek at the psychology of color in marketing, and why many are doing it wrong. - [A Lesson in Social Media Engagement](https://seafoammedia.com/thinking/lens/a-lesson-in-social-media-engagement/): How can you build loyal fans? In our latest blog post, we've got two strategies you can use to get better social media engagement for your small business. - [How to Rank for Keywords as a Small Business](https://seafoammedia.com/thinking/lens/how-to-rank-for-keywords-as-a-small-business/): How can your small business compete with SEO when your competitors are much more established? Discover tactics to learn how to rank for keywords! - [The Essential Questions Your Website Needs to Answer](https://seafoammedia.com/thinking/lens/the-questions-your-website-needs-to-answer/): Does your small business website answer all of the questions your customers may be thinking when they visit? Here's what you need to know to convert: - [How Logos Affect the Consumer Decision Making Process](https://seafoammedia.com/thinking/lens/how-logos-affect-the-consumer-decision-making-process/): We share a fascinating infographic from LogoMaker on how the brain reacts to seeing logos. This has a strong effect on the consumer decision making process! - [Are You Following These Advanced SEO Techniques?](https://seafoammedia.com/thinking/lens/are-you-following-these-advanced-seo-techniques/): Want to rank better? In this blog post, we focus on advanced SEO techniques you can use to make sure your website is building credibility over time. - [How to Keep Your Intellectual Property Safe](https://seafoammedia.com/thinking/lens/how-to-keep-your-intellectual-property-safe/): As a small business owner, there are steps to take when starting any new venture. In this blog, we cover ways to keep your intellectual property safe! - [3 Useful Tools For Entrepreneurs](https://seafoammedia.com/thinking/lens/3-useful-tools-for-entrepreneurs/): What can a small business do to become more productive? In this blog post, we recommend three tools for entrepreneurs that will save time for your team! - [Local Search and What It Means For Your Small Business](https://seafoammedia.com/thinking/lens/local-search-and-what-it-means-for-your-small-business/): A study from Google shows that customers are more likely to be using their smartphones when searching for a business. How can local search benefit your SEO? - [Modern Mobile Website Design: What Should You Be Doing?](https://seafoammedia.com/thinking/lens/modern-mobile-website-design-what-should-you-be-doing/): This week on the blog, we've got another great infographic on mobile website design. Does your site attract and convert customers? See what you need! - [6 Simple Rules for Your Email Campaign](https://seafoammedia.com/thinking/lens/6-simple-rules-for-your-email-campaign/): Your email campaign is like a chocolate chip cookie recipe. To get it right, you have to have all the ingredients in place! See our tips inside: - [Scalpel, Please! The Anatomy of Content Marketing ROI](https://seafoammedia.com/thinking/lens/scalpel-please-the-anatomy-of-content-marketing-roi/): We discuss content marketing ROI and the hurdle of showing its benefits to those who are business owners or executives. See the infographic inside: - [Twitter Algorithm Changes: What You Need to Know](https://seafoammedia.com/thinking/brief/twitter-algorithm-changes-what-you-need-to-know/): Like a molting bird, Twitter plans to replace their old feathers. In this case, it's how they display tweets. What will the Twitter algorithm changes do? - [An Infographic of Action Words You Should Be Using](https://seafoammedia.com/thinking/lens/an-infographic-of-action-words-you-should-be-using/): Are you using action words in your social media content? Find out what you should be saying to get more shares, likes, and retweets for your business. - [Facebook Reach: What Affects It?](https://seafoammedia.com/thinking/brief/facebook-reach-what-you-should-know/): What's going on with Facebook reach? We take a look at the stats, and what you should know in order to build an engaged following for your small biz. - [What Form Design Gets the Most Clicks?](https://seafoammedia.com/thinking/lens/what-form-design-gets-the-most-clicks/): What are the best ways to build form design that will get more people clicking on your content, and more leads? We cover 2 important criteria in this post! - [These Social Media Facts Will Surprise You](https://seafoammedia.com/thinking/brief/these-social-media-facts-will-surprise-you/): Because users behave differently when it comes to social networks, you need to tweak your strategy for each platform! Check out these social media facts: - [5 Marketing Lessons we Learned from the Ice Bucket Challenge](https://seafoammedia.com/thinking/brief/marketing-lessons-we-learned-from-the-ice-bucket-challenge/): Have you taken part in the ALS ice bucket challenge? Here's what brands and small businesses alike can learn from this viral marketing phenomenon. - [The Website Redesign Checklist](https://seafoammedia.com/thinking/lens/the-website-redesign-checklist/): What elements are your customers looking for when they visit your small business site? Check out our website redesign checklist for what you should include! - [5 WordPress Guides to Check Out for SEO](https://seafoammedia.com/thinking/lens/5-wordpress-guides-to-check-out-for-seo/): The internet is full of articles on WordPress. Save yourself some time and check out these 5 WordPress guides we've found that cover different topics! - [How to Be Smarter About Your Mobile Strategy](https://seafoammedia.com/thinking/lens/how-to-be-smarter-about-your-mobile-strategy/): How focused are businesses when it comes to having a mobile strategy? Check out this infographic to see what opportunities are available to stay ahead! - [Testing to Find Better Conversion Rates](https://seafoammedia.com/thinking/lens/testing-to-find-better-conversion-rates/): It is often the smallest detail that can play a big part in a website's success, especially conversion rates. Here is how one company improved theirs 3800%! - [Design Tips to Increase Email Newsletter Subscribers](https://seafoammedia.com/thinking/lens/design-tips-to-increase-email-newsletter-subscribers/): There's a fine art to getting people to sign up for your email newsletter. Check out our tips for increasing subscribers for your small business! - [Email Marketing Tools Your Small Business Should Be Using](https://seafoammedia.com/thinking/lens/email-marketing-tools-your-small-business-should-be-using/): Need to design a better way to grab your customer's attention? We've put together a list of useful email marketing tools for your small business! - [The Art of Marketing to Millennials](https://seafoammedia.com/thinking/lens/the-art-of-marketing-to-millennials/): Selfies, social media, trendy shopping experiences. There is a fine art to marketing to millennials, and it's all about knowing what's important to them. - [The Ultimate Guide of Inbound Marketing Tips](https://seafoammedia.com/thinking/lens/the-ultimate-guide-of-inbound-marketing-tips/): Seafoam Media's infographic on 24 Inbound Marketing Tips for More Successful Content Marketing. Find out how your site can make inbound tips more successful - [Here's Why Your Company Needs to Use Storytelling in Marketing](https://seafoammedia.com/thinking/lens/heres-why-your-company-needs-to-use-storytelling-in-marketing/): The most successful businesses are great storytellers. Want to learn their secret? We'll show you how to create effective storytelling in marketing. - [5 Google Rank Factors You Should Know About](https://seafoammedia.com/thinking/lens/5-google-rank-factors-you-should-know-about/): How can you improve the Google rank of your website when someone searches for the keywords you're targeting? Our tips for getting to the front page: - [This Infographic Shows Why Your Viral Content Isn't Working](https://seafoammedia.com/thinking/brief/this-infographic-shows-why-your-viral-content-isnt-working/): Are your marketing efforts failing when it comes to creating content that gets shared? In this article, we talk about what goes into viral content. - [The Social Sharing Secrets You Should Know](https://seafoammedia.com/thinking/lens/the-social-sharing-secrets-you-should-know/): How can you get more eyeballs on your content? Check out our list of 5 social sharing techniques for your small business! - [Client Success Story: SYNEK](https://seafoammedia.com/thinking/news/client-success-story-synek/): Learn about our involvement with SYNEK and how we designed their website. - [Generate More Revenue With These Ecommerce Tips](https://seafoammedia.com/thinking/lens/generate-more-revenue-with-these-ecommerce-tips/): Simple solutions are often the most overlooked when trying to improve your site. Use these ecommerce tips to help convert more customers! - [5 Content Marketing Ideas That Grab Attention](https://seafoammedia.com/thinking/lens/5-content-marketing-ideas-that-grab-attention/): Tired of using the same tactics to draw attention to your website? Consider incorporating one of these unique content marketing ideas into your strategy. - [Tweet This, Not That: 5 Ways to Improve Business Engagement](https://seafoammedia.com/thinking/lens/tweet-this-not-that-5-ways-to-improve-business-engagement/): What kind of tweets and content do you need for successful business engagement on Twitter? We've got tips for making the most of your account. - [Follow These Steps to Improve Your Business Blog](https://seafoammedia.com/thinking/lens/follow-these-steps-to-improve-your-business-blog/): Does your company blog feel like a ghost town? We cover the guidelines and tips you should be following to write a better business blog. - [The Best Twitter Infographic You'll See](https://seafoammedia.com/thinking/brief/the-best-twitter-infographic-youll-see/): This Twitter infographic focuses on business owners and their perceptions of using it as a communications tool. Is your business on Twitter? - [What You Need to Create an Effective Call to Action](https://seafoammedia.com/thinking/lens/what-you-need-to-create-an-effective-call-to-action/): What goes into an effective call to action? We cover the strategies you need to know to get the best conversions on your site. - [How to Optimize Your Website’s Nonverbal First Impression](https://seafoammedia.com/thinking/lens/how-to-optimize-your-websites-nonverbal-first-impression/): How we decide whether or not to visit a website? It's in the eyes! Here are our tips for making the best nonverbal first impression that will boost traffic. - [4 Benefits of Long Form Content](https://seafoammedia.com/thinking/lens/4-benefits-of-long-form-content/): Should you be creating long form content? In this post, we cover the top four reasons to consider having it for your small business. - [How Coffee Can Transform Your Social Media Marketing Plan](https://seafoammedia.com/thinking/lens/how-coffee-can-transform-your-social-media-marketing-plan/): A good social media marketing plan is like a cup of coffee. What separates a premium brew from a cheap one? Read our tips for small business success! - [St. Louis SEO: Why We Follow the 2 Pizza Rule](https://seafoammedia.com/thinking/lens/st-louis-seo-why-we-follow-the-2-pizza-rule/): We're not just talking provel! The 2 pizza rule is a way of thinking, and one in which we apply ourselves for St. Louis SEO and web design. Here's how... - [The Most Important Milestone for Small Business Marketing](https://seafoammedia.com/thinking/brief/the-most-important-milestone-for-small-business-marketing/): 37% of entrepreneurs believe this element of small business marketing is the most significant key to success. Find out in our blog! - [Why Your Business Needs a Social Media Marketing Funnel](https://seafoammedia.com/thinking/lens/why-your-business-needs-a-social-media-marketing-funnel/): In this blog post, we cover the difference between a traditional sales funnel and a social media marketing funnel. - [The 3 Best SEO Strategies for Link Building](https://seafoammedia.com/thinking/lens/the-3-best-seo-strategies-for-link-building/): Are you following these 3 SEO strategies? We take a look at the expert advice of Kaiser the Sage for his tips on generating more links for your website. - [Content marketing: 7 steps for improving your business strategy](https://seafoammedia.com/thinking/lens/content-marketing-7-steps-for-improving-your-business-strategy/): Are your content marketing efforts successful? Take a look at this infographic as we go over the 7 steps your business should take to maximize potential. - [Create More Captivating Content for Your WordPress Blog](https://seafoammedia.com/thinking/lens/create-more-captivating-content-for-your-wordpress-blog/): Make your content stand out from the crowd with our list of tips for getting the best visibility and search ranking on your Wordpress blog. - [How Our St. Louis Wordpress Developers Optimize Your Site](https://seafoammedia.com/thinking/lens/how-our-st-louis-wordpress-developers-optimize-your-site/): At Seafoam Media, our team of St. Louis Wordpress developers employ various techniques to get your site running as fast as possible. See what we do: - [Heartbleed: How to Protect Your Ecommerce Site](https://seafoammedia.com/thinking/brief/heartbleed-how-to-protect-your-ecommerce-site/): Our tips and Chrome extension recommendations for securing your business or ecommerce site from the Heartbleed bug that has been affecting many. - [Finding an Ecommerce Plug-in for your WordPress Site](https://seafoammedia.com/thinking/lens/finding-an-ecommerce-plug-in-for-your-wordpress-site/): Take a page from ecommerce sites like Amazon and eBay, and increase your sales by installing plug-ins for your WordPress site. Here is a list of... - [How to Get Your Mobile App Noticed](https://seafoammedia.com/thinking/lens/how-to-get-your-app-noticed/): Many apps are chosen by trial and error but if your business is looking for an edge on the competition, follow these few steps to get your app noticed. - [Unleash your Email Marketing Potential](https://seafoammedia.com/thinking/lens/emailmarketing/): Email marketing may not be as glamorous as television ad or fun as a social media campaign but it should be viewed as a vital part of your business. - [How To Get The Most Out of Social Media for Your Business](https://seafoammedia.com/thinking/lens/how-to-get-the-most-out-of-social-media-for-your-business/): Your business may already have a social media account but if it's not getting the response that you hope for then you may need a new strategy. - [Internet Marketing 101 for Your Business](https://seafoammedia.com/thinking/lens/internet-marketing-101-for-your-business/): If you find that the internet marketing goals for your business are already off track this year then you are not alone. - [How to Make a Great Mobile App](https://seafoammedia.com/thinking/lens/how-to-make-a-great-mobile-app/): Although on the surface, a mobile version of your website and an app have a lot in common, the major difference an app can provide is a more user friendly and straightforward experience for your customers. - [Top Analytics Plugins for Your WordPress Website](https://seafoammedia.com/thinking/lens/top-analytics-plugins-for-your-wordpress-website/): Now that your WordPress website is up and running, the next step is to fully utilize and see if your internet marketing is working with a analytics plugin. - [Internet Marketing Mistakes Your Business Could Be Making](https://seafoammedia.com/thinking/lens/internet-marketing-mistakes-your-business-could-be-making/): Cheaper than producing a television commercial or playing an ad in the local paper, internet marketing can make all the difference. - [4 Tips for Securing Your WordPress Website](https://seafoammedia.com/thinking/lens/4-tips-for-securing-your-wordpress-website/): Your business website is often the lifeblood of your company - that's why it's so important to protect your WordPress investment. - [3 Tips to Design a Great Logo](https://seafoammedia.com/thinking/lens/3-tips-on-designing-a-great-logo/): Online marketing can drive people to your website but having a great logo can capture and bring alive your business in a way that nothing else can. - [Sandbox: A Way to Get Creative with your WordPress Website](https://seafoammedia.com/thinking/lens/sandbox-a-way-to-get-creative-with-your-wordpress-website/): A Sandbox site is an exact copy of your site that allows you to test different upgrades, design implementations, write draft copy before it goes live. - [How Google Glass Could Help Your Business](https://seafoammedia.com/thinking/brief/how-google-glass-could-help-your-business/): Businesses can utilize Google Glass technology to provide a better experience for their customers. - [Mobile Websites are a Good Investment for Business](https://seafoammedia.com/thinking/lens/mobile-websites-are-a-good-investment-for-business/): Your business has to have a mobile website in order to take full advantage of internet marketing and what technology has to offer. - [3 Tips For Email Marketing Success](https://seafoammedia.com/thinking/lens/3-tips-for-email-marketing-success/): If you want your business to be successful at email marketing, here are 3 tips to help you along the way. - [4 Tips to Choose the Right Social Media Outlets](https://seafoammedia.com/thinking/lens/4-tips-to-choose-the-right-social-media-outlets/): Marketing across different social media outlets is a good idea but the danger lies when your company signs up for many different platforms and doesn't master any of them. - [Do the Rewards of Mobile Advertising Outweigh The Risks?](https://seafoammedia.com/thinking/lens/do-the-rewards-of-mobile-advertising-outweigh-the-risks/): In these current times, one of the sure ways to reach a customer is through mobile advertising. - [Boost Your Web Traffic in 3 Easy Steps](https://seafoammedia.com/thinking/lens/boost-your-web-traffic-for-your-business-these-3-easy-steps/): To boost your web traffic, you have to get into the mindset of your customers. Think how your customers might think and create content that they would read. - [Internet Marketing Secrets to Help Your Campaign Go Viral](https://seafoammedia.com/thinking/lens/internet-marketing-secrets-to-help-your-campaign-go-viral/): Seafoam Media St Louis. To tap into the online craze & create a viral video or blog post. Our secrets to help your internet marketing campaign go viral. - [4 Internet Marketing Tips That Will Provide Tremendous Insight Into Your Business](https://seafoammedia.com/thinking/lens/4-internet-marketing-tips-that-will-provide-tremendous-insight-into-your-business/): The road to great internet marketing starts with good content that provides insight into your business. - [The Life and Times of A Remote Worker](https://seafoammedia.com/thinking/lens/the-life-and-times-of-a-remote-worker/): To be a successful remote worker there are a few caveats you should keep in mind: - [3 Tips to Help Your Business Get The Most Out of Facebook in 2014](https://seafoammedia.com/thinking/lens/3-tips-to-help-your-business-get-the-most-out-of-facebook-in-2014/): Facebook can be a potential gold mine for your business but only if you know how to use it properly. Seafoam features Facebook for small business tips. - [Internet Marketing Tips for 2014](https://seafoammedia.com/thinking/lens/internet-marketing-tips-for-2014/): As 2013 comes to an end, it's time to start thinking about the your business' online/internet marketing plans for the new year. - [Top 10 Things to Focus on When You’re Building a New Website](https://seafoammedia.com/thinking/lens/what-to-focus-on-when-youre-building-a-new-website/): Whether you're starting a new page or looking for tips to improve your old site, here's a guide to help you build a great website. - [Seafoam Profile: Nikki Bisel](https://seafoammedia.com/thinking/news/seafoam-profile-nikki-bisel/): Meet Nikki Bisel, Owner and Director at Seafoam Media. For the past few years Nikki has helped cultivate Seafoam Media into what is today. - [5 Reasons Why Mobile Websites Are So Important For Your Business](https://seafoammedia.com/thinking/lens/5-reasons-why-mobile-websites-are-so-important-for-your-business/): 5 Reasons why mobile websites are important so for your business. Optimize your website with mobile capabilities: SEO, Aesthetics, Tech Savvy and more! - [Top 3 Ways to Combine Commerce and Conversation on Twitter](https://seafoammedia.com/thinking/lens/top-3-ways-to-combine-commerce-and-conversation-on-twitter/): Seafoam Media STL on to get the most out of your twitter account. Here is the top 3 way to combine commerce and conversation on twitter. - [Three Cs to make your website stand out](https://seafoammedia.com/thinking/lens/three-cs-to-make-your-website-stand-out/): How can you stand out in a barrage of websites that all offer the same services as you do? Seafoam Media share's their Three Cs to help your brand stand out - [20 Mistakes That Are Keeping You From Hitting Your Target Audience on Social Media Outlets](https://seafoammedia.com/thinking/lens/20-mistakes-that-are-keeping-you-from-hitting-your-target-audience-on-social-media-outlets/): Does social media outreach have you scratching your head? Here are 20 mistakes that are keeping you from hitting your target audience. - [Marketing Trends To Expect In 2014](https://seafoammedia.com/thinking/brief/marketing-trends-to-expect-in-2014/): Seafoam Media St Louis Marketing Trends to Expect in 2014. It's important to prepare and plan for 2014. Trends to watch: Blogging, SEO and mobile. - [Marketing And Timing](https://seafoammedia.com/thinking/lens/marketing-and-timing/): Seafoam Media St Louis on how proper timing can be the difference between a strong, successful marketing campaign and one which fails to move the needle. - [Commerce Is Thriving On Mobile](https://seafoammedia.com/thinking/brief/commerce-is-thriving-on-mobile/): Mobile devices have been huge for content providers. Consumers are taking in more and more media through their phones and... - [Pinterest Could Boost Your Numbers](https://seafoammedia.com/thinking/brief/pinterest-could-boost-your-numbers/): Pins on Pinterest are much more valuable than you might think. In this post Seafoam Media St Louis shares how Pinterest can increase your sales. - [Mobile Coupons May Be More Effective Than Print Ads](https://seafoammedia.com/thinking/brief/mobile-coupons-may-be-more-effective-than-print-ads/): Seafoam Media St Louis discusses Business Insider's report that mobile coupons are proving to be much more effective than print ads. - [What Are The Benefits Of Pay-Per-Click Marketing?](https://seafoammedia.com/thinking/lens/what-are-the-benefits-of-pay-per-click-marketing/): The importance of understanding the benefits of Pay-Per-Click Marketing and how even one campaign can transform your business and boost your numbers. - [Your Website Should Add Value To Your Brand](https://seafoammedia.com/thinking/lens/your-website-should-add-value-to-your-brand/): Seafoam Media St Louis shares how your website should work in harmony with your marketing efforts in an effort to add value and improve your brand image. - [Which Social Media Platform Drives More Traffic?](https://seafoammedia.com/thinking/brief/which-social-media-platform-drives-more-traffic/): Seafoam Media St Louis on which social media platform drives more traffic? We discuss Facebook, Pinterest, Twitter and overall social media traffic trends. - [Online Content Can Help Grow Your Business](https://seafoammedia.com/thinking/lens/online-content-can-help-grow-your-business/): Online content is easy for people to share. If you've created a useful resource on a certain topic, people are likely to share it and thus your brand may be exposed to new customers organically. - [Does Your Website Follow These Design Guidelines?](https://seafoammedia.com/thinking/lens/does-your-website-follow-these-design-guidelines/): A strong site design and layout isn't an option. It's a necessity. If you think your current site isn't getting the job done, give Seafoam Media a shout. - [Millennials Are Shifting Away From TV](https://seafoammedia.com/thinking/brief/millennials-are-shifting-away-from-tv/): Seafoam Media St Louis on the trend of Millennials shifting away from TV. Millennials consume either most or all of their video content online. - [Don't Underestimate The Power Of A Strong Meta Description](https://seafoammedia.com/thinking/lens/dont-underestimate-the-power-of-a-strong-meta-description/): Meta descriptions are often overlooked when creating an online marketing strategy. Don't ignore the value high-quality meta descriptions bring to your site. - [Email Marketing Strategies Are Evolving](https://seafoammedia.com/thinking/brief/email-marketing-strategies-are-evolving/): A fun infographic from KISSmetrics on how email marketing is evolving and why companies need to adjust their strategies in order to keep pace. - [Does your web site make a positive first impression?](https://seafoammedia.com/thinking/lens/does-your-web-site-make-a-positive-first-impression/): Does your website make a positive 1st impression? Let Seafoam Media help take your web site from average to extraordinary. Call us today! - [10 Ways Google Analytics Can Help Your Company](https://seafoammedia.com/thinking/lens/10-ways-google-analytics-can-help-your-company/): Seafoam Media St Louis on 10 Ways Google Analytics Can Help Your Company. Here are 10 ways to use Google Analytics to grow & expand your digital footprint. - [Are your marketing strategies outdated?](https://seafoammedia.com/thinking/brief/are-your-marketing-strategies-outdated/): Marketing and digital media are constantly evolving. Strategies which would have been effective a few years ago might not perform... - [White space in your business... I mean your website](https://seafoammedia.com/thinking/lens/white-space-in-your-business-i-mean-your-website/): Commentary by Nikki Bisel, Owner, Seafoam Media Have you ever visited a website that is so clean, so minimal, and... - [Key #1 to Being a Successful Digital Media/Web Agency: Keeping Up with Technology Trends](https://seafoammedia.com/thinking/lens/key-1-to-being-a-successful-digital-mediaweb-agency-keeping-up-with-technology-trends/): I’m often asked how I’m sure that the ‘prescription we write’ for any given business that works with us is... - [Do You Need a Native Mobile Application? Technology vs. Marketing](https://seafoammedia.com/thinking/lens/do-you-need-a-native-application-technology-vs-marketing/): Paul Boag, a popular speaker in the web design industry, recently wrote an article for Smashing Magazine about the practicality... - [Search Engine Optimization (SEO) as a Part of the Whole](https://seafoammedia.com/thinking/lens/search-engine-optimization-seo-as-a-part-of-the-whole/): Seafoam Media on why Search Engine Optimization should not be treated as another line item on an RFP but an integral part an agency's development process. - [Top 5 Things that Hurt Your Website's Search Engine Rankings](https://seafoammedia.com/thinking/brief/top-5-things-that-hurt-your-search-engines-rankings/): Seafoam Media on how to beat Google's Panda and keep your site's rankings up with Unique Content; Site Architecture; Avoid Computer Generated Content. - [I See Inexperience, Irresponsibility, and Poor Delivery All Too Often: A Message From the Owner](https://seafoammedia.com/thinking/lens/i-see-inexperience-irresponsibility-and-poor-delivery-all-too-often-a-message-from-the-owner/): Nikki Bisel, Owner and Founder, Seafoam Media: Avoid being taken advantage of by other development and marketing companies, Seafoam Media has you covered. - [What an Online Presence Consists of in 2011](https://seafoammedia.com/thinking/lens/what-an-online-presence-consists-of-in-2011/): With technology rapidly and drastically changing the way businesses communicate with their customers, what exactly is it that your business... - [Content Doesn't Win. Optimized Content Wins.](https://seafoammedia.com/thinking/lens/content-doesnt-win-optimized-content-wins/): Seafoam Media on why content alone doesn't win. Seafoam's ability to turn our client's copy into optimized, high-ranking, and searchable content. - [6 Reasons Your Business Needs to Use Social Media](https://seafoammedia.com/thinking/lens/6-reasons-your-business-needs-to-use-social-media/): What's so important about social media? Here are the six best reasons for getting your business active online. - [10 Ways to Locate and Target Your Most Valuable Customers](https://seafoammedia.com/thinking/lens/10-ways-to-locate-and-target-your-most-valuable-customers/): Follow these tried and true methods to find the best possible customers and leads for your business online! - [15 Ways to Make Your Website Do the Work for You](https://seafoammedia.com/thinking/lens/15-ways-to-make-your-website-do-the-work-for-you/): Seafoam Media St. Louis specializing in SEO, PPC, Web Design, Email, Social. See the 15 ways how to make your website do the work for you. - [18 Search Engine Optimization Techniques You Should Already Be Using](https://seafoammedia.com/thinking/lens/18-search-engine-optimization-techniques-you-should-already-be-using/): Tedious but rewarding. Check out these 18 tips to help you perform better SEO for your website: - [What Goes on Behind the Scenes of Your New Website?](https://seafoammedia.com/thinking/lens/what-goes-on-behind-the-scenes-of-your-new-website/): Seafoam Media St Louis, MO on what goes on behind the scenes of your new website? We share all the steps from discovery, design to launch & post launch. - [10 Ways to Make Your Call to Action Actually Call the User to Act](https://seafoammedia.com/thinking/lens/10-ways-to-make-your-call-to-action-actually-call-the-user-to-act/): Seafoam Media on 10 Ways to Make Your Call to Action Actually Call the User to Act. We look at everything from color & size to page placement & white space. - [Ten Reasons Your Branding is No Good](https://seafoammedia.com/thinking/lens/ten-reasons-your-brand-is-no-good/): Seafoam Media on ten reasons your branding is no good. Without these 10 essentials you will find your branding is no good online. Fix them today! - [Target Demographics: Social Networks Do the Work for You](https://seafoammedia.com/thinking/lens/target-demographics-social-networks-do-the-work-for-you/): Seafoam Media St Louis on how targeting your key demographic has become infinitely easier since the rise of social media. # # Detailed Content ## Capabilities ## Client Results The goal was to create a brand and digital presence that clearly communicated value to the end customer: American-made craftsmanship, flexible customization options and a genuine love of fandom. Shiloh Counseling helps individuals and families navigate life’s most personal challenges with care, trust and understanding. Their work is focused on connection and creating a sense of peace for every client who walks through the door. St. Louis is a city that boasts a number of top tier educational institutions. From K-12 to the doctorate level, our city has been creating the great thinkers and doers of society for centuries. One of the newest additions to this legacy is Ponce Health Science University. Award-winning Video Production offering services from motion and animation to studio rental. Lifetime Media has been "planting the seeds of success" through powerful brand stories since 2000. Alton & Southern Railway has a rich history dating back to its founding in 1910. Originally established as a switching and terminal railroad, the company played a crucial role in facilitating the transportation of goods and materials to and from the St. Louis area. For over 125 years, Alter Trading has built a reputation for innovation in the scrap metal industry. From their state of the art processing facilities to their corporate headquarters in St. Louis, it is a company committed to sharing the benefits of recycling responsibly with its suppliers, its consumers, and its communities. Davis Olszeski Law specializes in ERISA law, helping clients who have been denied employee benefits achieve resolution and experience peace of mind. They stand as a beacon of empowerment, relentlessly pursuing fairness, transparency, and the safeguarding of ERISA rights in every case they undertake. The Les Bourgeois Vineyards Winery has been a staple in the Rocheport Missouri area for decades. Their award-winning wines and picturesque winery made this a favorite for locals and travelers alike. Nestled on the bluffs above the Missouri river, the winery hosts weddings, parties, and lazy Saturdays with a glass of wine. Established in 2003 by Nick LoGrasso and Art Snarzyk, SNL Painting, Inc. embarked on a mission to transform the painting contractor industry through unmatched professionalism, outstanding workmanship, and top-tier customer service, all complemented by a hint of sophistication. Porta-King building products offer a cost-friendly and convenient alternative to traditional construction. Proudly made in the U.S.A., Porta-King custom-designs modular offices, prefabricated security buildings, and more for a wide range of applications. The St. Louis Teen Talent Competition (STLTTC), a platform under the Fox Performing Arts Charitable Foundation (FOXPACF), underwent a transformative rebranding to establish itself as a distinct entity with a youthful and dynamic identity. The goal was to infuse vibrancy into the STLTTC's image while preserving a sense of gravitas, aligning with FOXPACF's dedication to fostering performing arts among the youth. By partnering with Seafoam, WorldNet Solutions now has a website that not only effectively communicates its value proposition but also creates a memorable, user-centric experience. This strong digital foundation sets the stage for continued growth, customer acquisition, and long-term success in the competitive IT services landscape. Seafoam partnered with Purpose First Advisors to craft a comprehensive brand and digital presence that reflects the firm’s unique approach to business advisory. From foundational identity work to a modern, intuitive website, we helped transform Purpose First into a brand that communicates both credibility and care, inviting business owners to grow, transition, and lead with purpose. Built on the belief that craftsmanship, integrity, and community shouldn’t be at odds with profitability, FOKIS partnered with Seafoam to bring a new kind of mechanical brand to life. From nothing more than a name and a purpose, we helped build a complete identity, logo, brand voice, website, and digital foundation. Chaney Windows + Doors, a family business rooted in quality craftsmanship and customer service, partnered with Seafoam to bring more clarity and consistency to their marketing. Well known across the St. Louis region, Chaney had built a strong reputation offline. But online, their brand and systems weren’t quite working as hard as they could. Mike Martin Media (MMM) has been telling powerful stories through video since 2009. Led by Mike Martin, they’ve carved out a niche working with nonprofits and purpose-driven organizations across St. Louis. But MMM was never just about cameras and production. It was born out of a desire to do things differently. ## Industries Served Helping retail brands create seamless, trustworthy experiences across storefronts and screens, so customers can move through the journey with clarity and return with confidence. Structure that supports thoughtful growth, no matter your industry For consultants, advisors, and expert-led firms, we help clarify positioning and build communication systems that support trust, reduce friction, and reflect the standards these teams already live by. For organizations with high expectations and limited capacity, we bring clarity and structure to the way missions are communicated, stakeholders are engaged, and digital tools are used to grow impact. Supporting firms that need to communicate clearly and confidently, creating systems that reduce guesswork, support intake, and reflect the trustworthiness legal services rely on. Helping complex businesses simplify how they show up, so customers, partners, and internal teams benefit from clearer communication, more consistent processes, and systems that scale. From independent advisors to fintech platforms, we design systems that support trust at every step, through thoughtful messaging, clearer decision flows, and marketing that never compromises compliance. For companies built on word-of-mouth and reputation, we create marketing systems that are steady, professional, and aligned with how customers actually make decisions. ## Company, Solutions, Problems and Goals Great marketing starts with a great experience, for your customers, and for you. At Seafoam, we design systems that feel seamless, strategic, and built to grow with you. ## Insights October 2026 RevOps news: Salesforce and HubSpot bet on context, Clay hits $7.1B, Microsoft kills release waves. What it means for your revenue system. October 2026 marketing news for operators: AI Max takeover, the FTC's Amazon ad suit, AI search reporting, ChatGPT ads, and the events worth your time. Salesforce buys Fin, Zendesk goes specialist, and just 9% of support chats run on AI alone. Our read on October 2026 CX news and events. A 1-hour delay in replying cut the chance of being hired by 46%. What the research says about speed to lead, from first inquiry to signed contract. > Seafoam, 2732 Sutton Blvd, St. Louis, MO 63143. Phone: (314) 200-5515. Start a conversation: https://seafoammedia.com/contact/