Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

The Intricacies of Web Development, by Jake Winberry

By Seafoam
Industry Insights  •  Seafoam Spotlight

Every website, every app, and every interaction you’ve ever had between your connected devices and the internet began as simple lines of code that were assembled to create something larger than itself. The web as we know it today simply wouldn’t exist without the individuals who took the time to envision and piece together the bits of data that make websites a reality.
For Seafoam Media’s Web Developer, Jake Winberry, keeping websites alive and well is the first step in maintaining our clients’ online presence. To get his insight on the intricacies of web development, we sat down with Jake; here’s what he had to say…

Q&A with Jake Winberry

What is your job role at Seafoam Media?

I am the Web Developer at Seafoam Media. It is my job to listen to the clients’ needs from a web development perspective and execute those needs based on development best practices. If the client has a need that doesn’t have a web solution aptly available, it’s my duty to build a solution.

Why is web development important to the marketing industry?

Web development isn’t only important from an exterior standpoint – the outward-facing portion of a website that customers interact with – but web development is critical to ensure the website is working right on the interior, or the “backend.” For instance, if a client needs to know the quantity of a product they sold over a certain period of time, or if they want to focus on the number of page hits that occurred on a specific week, resources can be created using web development tactics to make this happen.

In terms of web development, can you explain the most interesting thing that happened in the last decade?

This particular development started more than ten years ago, but the whole idea of Content Management Systems (CMS) becoming relevant is BIG. It’s a great thing, because CMS’s have the power to dynamically update the same content across multiple areas in a single website. Not only do CMS’s give clients a bit more control over their own websites, but it also makes it easier for our team’s non-web developers – writers, graphic designers, and even project managers – to tweak the website and publish content without much coding knowledge.

How has your role evolved since you’ve been with Seafoam Media?

My role at Seafoam Media has encouraged me to stretch some development muscles I haven’t used in a while, which has been nice. I’ve had the opportunity to explore some exciting projects in building and debugging website code, and I’ve been given the freedom to start tackling some harder problems along the way.

Are there any unique qualities about your role as it pertains to Seafoam’s marketing strategy that you’d like to share?

Web development is like the organs in your body: When each organ is functioning properly, your body is healthy. If an organ begins to fail, you will become sick, and you will need to visit the doctor to identify the issue and find a resolution.

If each line of code in a website is functioning properly, the website is healthy. If a line of code fails, I am tasked with finding and repairing the bug to get the website up and running again.

To paraphrase: I am a web development doctor; I keep our client’s websites healthy.

Are there any lessons you learned so far that will make you better at your job as time goes on?

Especially with web development, addressing issues as soon as they arise is key to client success. If you see a problem and don’t solve it in a timely manner, it will grow and be more difficult to resolve down the road.

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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