Have you heard the latest in digital marketing statistics? For example, did you know that 50% of all mobile searches are conducted in the hopes of finding a local result? Perhaps more telling is that 61% of those searches result in a purchase. Did you know that 56% of American’s have a social media profile? Or that in a recent Forbes study, 78% of consumers said that social media posts influence their purchasing behavior. Did you know that digital content marketing in 2015 generated 3 times as many leads as traditional outbound marketing, but costs 62% less?
Perhaps the most compelling statistic is that over 80% of companies operating in the U.S. believe that digital marketing is important to their future, but only 50% of them have a plan for success. Now, more than ever, it is important for a brand to have a smart, strong, and well laid digital plan across the web.
So what does your digital strategy look like? Are you engaging with the right demographic? Is your website and social media profiles giving you a good ROI? In the ever changing world of digital marketing, with the fast passed addition of social media marketing, is your brand being seen and heard? Do you know where to begin? We can help.
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